3 tools to help you find content

October 25, 2017


One of the questions I hear frequently when talking to people about social media is how can I find relevant content to share on my social channels without spending loads of time searching for it.

I get it. I’m a salesperson myself. The last thing you want to do is waste time.

I’m going to share 3 tools with you that will save you hours… You can thank me later.

1 - Right Relevance

Right Relevance is an awesome tool. It’s a discovery platform that helps you find trending pieces of content as well as influencers and conversations. They cover over 40,000 different topics so whatever your interest, you’ll be able to find something great to share here.

Best of all right relevance is a free tool, they have their own standalone app or if you’re a Hootsuite user they have a plugin for the Hootsuite Dashboard.

2 - Buzzsumo

Buzzsumo is a pretty well known and popular tool within the marketing world. It’s fairly similar to Right Relevance but with way more functionality. Buzzsumo is great for finding out what content is trending but it’s also extremely powerful for things like competitor analysis and it’s great to use when planning out blog posts or other content.

Buzzsumo is a paid tool but they do also have a free version but this has limited functionality.

3 - Upcontent

Upcontent is another awesome content discovery platform that I like to use. They originally launched as a Hootsuite integration in 2015 but they now also have their own standalone application.

Upcontent are passionate about helping people discover high quality content. Their algorithm crawls the web and pulls news articles and blog posts and sorts them by things like social influence and recency so you’re always reading the best, most up-to-date content from industry thought leaders.

Like the other tools I mention above, Upcontent has a free version and a paid version of their tool.

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