3 Ways to Generate More Engagement and Sales on LinkedIn

October 25, 2017

LinkedIn is by far my favourite platform for social selling. In this post, I am going to share with you 3 ways to generate more engagement and sales on LinkedIn 

At the time of writing, LinkedIn is going through some pretty heavy changes. The way people are using the platform is changing dramatically. It’s becoming a much more personal and content focussed social network. In my opinion, this is only the start of some great things to come.

Let’s get straight to the tips:

3 Ways to Generate More Engagement and Sales on LinkedIn

1-  Change Your Headline

This is possibly the most important advice I can give you. Your profile needs to be optimised for your target buyer persona. Think, what do they want to see?

If you’re still using your LinkedIn profile like an online CV then you need to take a long hard look in the mirror, my friend.

Change your headline. Make it something memorable that clearly explains to anyone how you can add value to them. Give them a reason to click through to your profile.

If you look at the headline on my profile you’ll notice that it’s short and straight to the point, it explains the value that I can offer someone immediately. Our tool at Leadfeeder helps companies uncover B2B sales leads so I decided to go with something that clearly communicates this. I also added a money bag emoji at the end. There’s nothing technical here at all, I just think it’s cool and it spices up my profile a little. Anything I can do to stand out then I’ll do it.

2 - Fix your bio/summary section.

This section on your profile is so powerful. It’s your chance to explain to anyone who is researching you or your service exactly how you can add value to their lives. Rather than using this section as an ‘About Me’ you need to use this to explain how you can solve the typical problems your customer is facing and why they should speak to you.

If you look at my summary section, then you’ll see that I start with making it all about how I can add value to anyone viewing my profile. It gets straight to the point and briefly explains how I can help. Think of it as an extension of my headline.

I recommend using this section to generate some intrigue and interest, which will generate more engagement and sales on LinkedIn. You want this section to be driving people to either visit a landing page on your website or connect with you and ask you some questions.

After I have all this covered, I then go into talking about myself and sharing my story.

3 - Post a short form LinkedIn update every day

You need to be consistently posting updates on your LinkedIn page. They need to be updates that are going to cause conversation, raise controversial opinions, help people in your industry etc.

There has been a recent shift in the way people are using LinkedIn. I’m sure you’ve noticed a lot more content creators appearing on your feed right? You’re probably wondering why this is happening.

I can tell you that over the last 2 months I have increased the number of inbound leads coming to my profile by over 10,000% without spending a penny. This is mainly down to posting engaging content as short form LinkedIn updates.

Don’t worry, it’s not as scary as it sounds, anyone can create content. I promise you.

There are so many options but, most importantly, your content has to have a focus on PROVIDING VALUE. That's the best way to generate more engagement and sales on LinkedIn profile. 

Trust me, if you do this you will start to see a massive uplift in the number of people coming to your profile and also the number of people connecting with you and asking questions about your product/service. Especially if you have already followed step one and optimised your profile.

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