All posts by Diego Gardon

How I Got 197,283 Impressions Using Instagram Story Ads

Hello, everybody and welcome to this episode of The Social Media Growth Show!

I’m your host, Dylan Hey.

If this is your first show and you don’t know anything about me or the show, please go back a few episodes so you can learn about me and my journey. Check the episode where I announced I had quit my job, the one when I told you all about my new agency, Hey Digital; and the one I recorded when I moved to Tallinn, Estonia.

Also, don’t forget to follow me on LinkedIn, Instagram, and Facebook so you can get a lot of exclusive content.

And now, if you’re one of my amazing subscribers, welcome back. I love you.

Today, it’s just you and me.

I will tell you all about Instagram story ads and how to use them to grow your audiences. I’ve been running a few tests over the last weeks, and they’re incredible, especially if you compare them to other kinds of ads in other platforms.

Are you ready to start?

Let’s go!

What’s Today’s Show All About

  • Why I’m Using Instagram Ads
  • How Do Instagram Story Ads Work?
  • The Mindblowing Results Of My First Instagram Story Ads Campain

Why I’m Using Instagram Story Ads

As you know, I don’t have product or a service to offer other than my personal brand, but I want, at some point, to offer a course, a program, or even some consulting, so even though my main goal is not selling, I want to grow my audience so I can retarget them in the future.

But don’t worry, everybody, I won’t start pumping crappy content at you.

If you want to know the whole process, go to my Facebook group, Sell More With Social Media and take a look. Or, just click on my face and let my voice get you there.

instagram story ads

If you can’t watch the videos right now, let me explain to you.

How Do Instagram Story Ads Work?

I’m sure you use Instagram already, but if you don’t, stories are those short videos that play when you click on someone’s picture. These stories last for a maximum of 15 seconds, and once you’ve watched a few of them, there’s space for an ad so that you might be watching your mom’s story, and then, seamlessly, a sponsored post appears.

The key to keep people’s attention and prevent them from swiping is not to make them too salesy, but if you pair them with the right visuals, you can get pretty good results.

To test the power of the Instagram story ads, I tested two different videos:

The first, was just me in front of the camera asking the audience “Do you want to see what’s really like to run a business?” Then, I introduced myself briefly and asked them to follow me so they could see my content.

This first story was super one-to-one and personal, to the point where people could even think it was just another, non-sponsored story.

The second, I think, looks more like a sponsored post. I asked my video editor to create a 15-second high energy video with clips of me speaking at events and stuff like that; I also added engaging text talking about my success. You know, like a regular internet marketer kind of thing.

I targeted a few countries. I targeted the UK, The US, Canada, and Estonia, which are countries where I’ve been pretty active and where most of my audience is; I also targeted people with interests in things like social media, entrepreneurship, marketing, and business.

As you can see, I cast a pretty wide net, but it did pay off.

The Mindblowing Results Of My First Instagram Story Ads Campain

Let me start by saying that I didn’t expect what happened with these two Instagram ads.

And the results blew my mind.

197,283 different people saw my ad.

Do you want to know how much these two ads cost?


For $85 I got almost 200,000 impressions.

Of course, not every single person actually swiped up, but I now have a broad audience to retarget.

So, how many people swiped up?

1053 people. For $85, I managed to drive a thousand of people to my profile, and for me, it’s kind of crazy. If I change this into a PPC scheme, I paid 8 cents for each click.

Where can you get that kind of results?

Oh, and, as I expected, the video where I spoke straight to the camera performed better than the one with the cinematic-style highlights, so you will probably see more of that.

My advice is, go away and test some Instagram story ads. Whether you want to grow your audience, grow your authority, or sell more of your product, I think this is still a very, very underpriced way to do that.

Once you’ve tried your first ads, come and tell me everything about it, I want to hear your thoughts.

 Key Takeaways

  • You don’t need to sell a product or a service to use Instagram Story Ads
  • Make your ads cool, attractive, and don’t be salesy
  • They’re super cheap right now, so it’s a good time to try them

Once again, thank you for being here. Remember, the show airs every Tuesday, so don’t forget to subscribe.

See you next time!

The Keys To Positioning Yourself Better As A Freelancer

Welcome to another episode of The Social Media Growth Show!

Thank you for being here. If you’re new, nice to meet you, I’m your host, Dylan Hey.

positioning yourself better as a freelancer

In this show, I do two things: One, I share the latest tips and tricks about social media; and two, I interview thought leaders, entrepreneurs, founders, and overall amazing people with incredible things to share.

Last week, I talked about the reasons I moved to Tallinn and also talked a bit about LinkedIn video, and two episodes ago, I interviewed my man James Carbary from Sweet Fish, and we talked about B2B podcasts.

And if you’re one my amazing subscribers, thank you. You mean a lot to me and I’d love to connect with you.

Remember, you can find me on Instagram, LinkedIn, and Facebook. Don’t be shy and send me a message.

This week, I’m interviewing Daniel Bechsgaard, a crazy successful copywriter and king of positioning. Daniel also trains and coaches other freelancers in his group, Freelancer Success Community.

You should definitely check that group out.

Daniel, nice to meet you!

Let’s get started, everybody. I hope you brought your fireproof suit with you, because this episode is HOT. 

What’s Today’s Show All About

  • Who’s Daniel Bechsgaard And How He Got Into Copywriting
  • How To Provide Value And Position Yourself Better As a Freelancer
  • Daniel’s Keys To Positioning Yourself As A Freelancer 

Who’s Daniel Bechsgaard And How He Got Into Copywriting

Daniel didn’t plan to become a freelancer, but after a trip to Taiwan where he ran out of money sooner than he expected because of the Canadian oil crisis, he met his mentor Yves, who changed the way he saw things.

“I was working at a hostel for free bed and just doing odd jobs, everything from English teaching to cleaning to dressing up as the balloon man. And living in this hostel with me, there was a French engineer who saw my situation and he’s just, like, ‘I’ll teach you how to become a freelancer.’”

With Yves mentorship, Daniel signed up on Upwork and leveraged his knowledge in fitness and nutrition (he used to be an amateur powerlifter), and a few months later, he was making $70 an hour.

But soon he hit the ceiling.

He went back to his mentor, and he told him to find a way to provide more value; that’s when he started to study nutrition and psychology and fast forward another six months, he had hit the ceiling again.

It turned out that his clients weren’t really interested in him being a doctor or a PhD student; on the contrary, they hired Daniel because he was able to provide them with exactly what they wanted.

This second ceiling made Daniel consider copywriting, but, as he says, copy is a whole other monster. He struggled for a few months, and when he started producing some results, he went to his old clients and pitched them copywriting services.

And now, two years since then, he’s grown a lot.

In fact, to him copywriting applies to pretty much everything in life because it’s basically persuasion and that involves understanding human psychology.

How To Provide Value And Position Yourself Better As a Freelancer

One of Daniel’s main advice is to find a way to connect your service to the income; to the revenue of the business that’s hiring you.

If you write copy, for instance, highlight how your copy increased your client’s ROI or their visibility.

And this is something you can do with pretty much every single niche.

Concerning positioning, Daniel uses Upwork a lot, and while I haven’t advertised my services on Upwork, I’ve found amazing talent there, but I’ve also heard a lot of people complaining that Upwork doesn’t work or that you can’t earn money there.

To Daniel, this doesn’t have to do with Upwork as a platform; instead, he thinks it’s all a matter of mindset.

Upwork hosts thousands of people actively looking for your services, all you have to do to is show them why you’re the best option.

 And another thing: most of the competent people at their skillsets think Upwork is useless.

So, once your prospects find you’re one of only two people out of 50 applying to this job that’s actually qualified, they’ll feel compelled to hire you.

Even if your sales ability is aren’t amazing.

But that’s the thing. You don’t need to sell as much as you think because people are already looking for your services. That makes things much easier, especially for beginners or people who are in a niche like translation or graphic design or a niche where their sales ability might not necessarily be amazing.

In fact, Daniel uses an analogy that I really liked. It goes like this:

“A guy is in the desert and thirsty as hell and needs to find some water, so he rolls up and finds a huge river with tens of thousands of gallons of water flowing every minute, but there are thousands of people they’re drinking from the river. So, the guy says, ‘oh, there’s too many people that are drinking from the river, it’s going to run out. I have to go find another river.’ So, then he walked off into the desert another four hours, finds it dried up stream with nobody there, squeezes a few drops of water out of the sand into in his mouth and then dies.”

No matter what people want to think, it’s never too saturated. It’s just finding the spot along the river.

Daniel’s Keys To Positioning Yourself As A Freelancer 

Positioning is a slippery slope. You can try and position yourself as a Lamborghini if you’re a Fiat, but you need to have something to back that claim.

Daniel saw this really soon in his career. He realized that the most skilled people were not necessarily the top earners. Actually, he saw how people taught themselves skills and a month after they landed great clients.

They just positioned themselves in a way where the client had more faith in them and was willing to pay that extra just because they felt like they were getting it done by a top-quality service who had the right contact and understood the whole process.

In the end, if you don’t believe in yourself and your own skill set or your own offering, nobody else is going to be.

So, the key here is understanding how your services are going to help your client generate sales and using that knowledge to leverage your services. If you know you can generate $50,000 in sales, why not charging $5,000 for a sales letter?

And that’s something clients need to see so you can start charging more and positioning yourself better.

Remember, your clients are paying for you to generate the money. So long as they don’t have some terrible, terrible traffic guy or an absolute terrible marketing funnel, they’re going to make money off of this. That gives you a lot of faith in your own services, and that allows you to position yourself that way because you’ve got something to back it up.

Key Takeaways

  • Find a way to connect your service to the revenue your client’s business generates
  • Finding great clients on Upwork (or anywhere) is a matter of mindset
  • Upwork is a great place to connect with clients looking exactly for what you offer
  • You need something to back your claims when you’re positioning yourself
  • If you don’t believe in your skills, nobody will

I hope you really enjoyed that episode with Daniel. If you listen to these episodes every week or if you’re new around here and you did enjoy this episode, please go ahead and subscribe to the podcast in iTunes or wherever it is you’re listening, and remember that we released a brand new episode every single Tuesday.

Is LinkedIn Video Dead? + A Quick Update On My Life

Hello, hello!

Welcome to this week’s episode of the Social Media Growth Show. If you’re new to the show, thank you for being here today. I suggest you go through all of my episodes, or at least a couple, so you get an idea of what’s been going on in the social media space and my life.

Also, if you’re not following me on LinkedIn, Facebook, or Instagram, what on earth are you doing!? Make sure you follow me, and you’ll get tons of amazing value, and you’ll get to see the behind the scenes and all that juicy content that I don’t post here.  

Now, if you’re part of my hardcore listeners, you’re the best. You’re one of the reasons I keep doing this week after week, even though I didn’t publish an episode last week, but don’t worry, I have a solid excuse.

In case you didn’t know already, I moved to Tallinn, in Estonia. Before, I traveled a lot when I worked at Leadfeeder, a SaaS business, and then after setting my own business four months ago.

I can’t believe it’s been four months already!

However, after living the digital nomad life, it’s time to settle down for a bit and find a place I can call home.

Let’s get started, everybody. I have a lot of cool things to tell you!

What’s ThIs Episode All About

  • What Have I Been Doing And Why I Haven’t Recorded An Interview
  • Is LinkedIn Video Dead?
  • Why You Should Build An Omnichannel Presence

What Have I Been Doing And Why I Haven’t Recorded An Interview

First, I moved to Tallinn to start my digital agency.

But why Tallinn, Dylan?

Well, Celia and I wanted to go somewhere that’s beautiful, somewhere with a great tech scene, and somewhere where we could have a really nice apartment just to get focused and work.

To us, Tallinn ticks all these boxes.

Also, to tell you the truth, over the last few months my focus has been a bit weak, and I’m just ready to get back on track.

So, everyone’s who’s on Tallinn or in Sweden or Finland, feel free to swing by! We have space here, and I’m more than happy for people to come and spend time here.

However, you know how it’s like when you’re moving into a new place. There’s a lot to be done and little time to do it, especially if you’re running your own business like me.

I’m sure a lot of you have had that feeling, too.

The thing is that I haven’t had the time to record an interview or an in-depth episode, so this one is just for me to say “Hey, we’re here.”

You know what it’s like when you move into a new place. There’s a lot that needs to be done, so imagine moving into a new place and running your own business. I’m sure a lot of you have had that feeling too. There are about a million and one things I need to be doing right now, and unfortunately, I haven’t had time to record an interview or an in-depth episode of the podcast, so this one this week is just for me to say, Hey, we’re here, and I haven’t forgotten about you.

But don’t worry, there are tons of interviews coming.

However, there’s something I do want to talk about on this episode.

Let’s talk about LinkedIn Video.

Is LinkedIn Video Dead?

You know I LOVE LinkedIn and LinkedIn video. Over the last six to twelve months, everyone has been pushing LinkedIn video, and some of my own vids have gone viral, especially the one about me quitting my job.

In fact, that single announcement got me my first clients, so, yes, LinkedIn and LinkedIn videos are awesome.

But, over the last couple of weeks, I and some content creators have started to see some slight problems.

You see, in the past, when one of my friends or I published a video, we saw HUGE reach. Kind of like what happened with LinkedIn short text updates before video updates.

The thing here is that my videos usually get 10,000 views minimum and maybe 100, 200 comments and a similar number of likes. I’m not one of those people who see likes and comments as a form of success; on the contrary, I’m more interested in what happens as a result of those likes.

However, when I came back and posted a LinkedIn video, I only got 3,500 views, but with the same number of engagements and comments.

This got me thinking. “What’s happening, should I be worried about this?”

Luckily for me, my good friend and client, Liston Witherill, who also has a great podcast show called The Show, did some huge, in-depth research into this.

linkedin video liston witherill

Liston’s findings are on his Facebook group, Consulting Power Up.

Long story short: Things are changing with the LinkedIn algorithm and comments are getting more important than likes.

But, this also bodes a question: “Should you stick to one platform?” The simplest answer here is a simple no.

Why You Should Build An Omnichannel Presence

I’ve been super strategic about my content. I’ve always made sure I’m omnipresent and placing my content across multiple channels. For instance, you see me on Facebook; you see my Facebook group, my Instagram, and LinkedIn. But, over the last couple of years, I’ve been really pushing LinkedIn because it’s given me the best results.

Is that about to change? Who knows. I guess we’re all about to find out.

Why I believe is that video is the future and we should continue creating video content.

Now, what I believe is that since everybody’s doing video these days, LinkedIn might be adjusting their algorithms to fit these changes.

That’s why we shouldn’t rely only on one platform. And remember: no matter what you do, make sure you’re creating value. Don’t post only to say you’re there. Make sure your content is valuable.

If you’re a business owner and you’re not sure where to distribute your content or what to do that, I would encourage you to just test with plenty of different platforms.

Don’t just focus on one; and again, if you need any help, just reach out to me directly. I can give you some advice.

Last Words And Key Takeaways

  • I set my home base in Tallinn, Estonia
  • LinkedIn video is not dead, but it’s probably going to change a little
  • Video content is the future
  • Don’t focus only on one platform, try to build your omnipresence across different  channels

Once again, thank you for listening to this episode.

I know it’s short and it’s a bit different, but thanks for following the journey and I really do appreciate it, and if you enjoy this podcast, it would mean the world to me for you to subscribe in iTunes

How To Use Podcasts As A Prospecting Tool With James Carbary

What’s up, everybody!

Welcome to a new episode of The Social Media Growth Show.

Sorry about last week, it’s been hard to keep it consistent when you’re traveling.

how to use podcasts as a prospecting tool

But I’m now in Estonia and plan to be here for a while, so I guarantee you’ll be hearing more from me now.

If you didn’t listen to my last episode, do it. I had another great interview with Tim Hyde, and we talked about viral campaigns, viral videos, and video marketing. If you’re into that, you need to listen to episode 20

Today, I bring you another interview.

Yes, I’m on a roll.

Today, I interview James Carbary, the King of B2B podcasting and the founder of a company called Sweet Fish Media a company that produces podcast content for B2B brands and hosts a podcast called the B2B Growth Show. I used to listen to him every single day on my commute into work when I worked at Hootsuite.

You probably don’t know this, but James’ show inspired me to start my own podcast. I finally met James when I was in Orlando, Florida last month and we had a blast.

James carbary podcasts prospecting

Today, we’ll talk about podcasting, and he will share some tips and tricks on how to grow your podcast show.

Thank you for joining us today, everybody. You’re great.

Let’s get started, everybody.

What’s Today’s Show All About

  • Who’s James Carbary
  • Why Podcasts Are A Great Prospecting Tool
  • How To Connect With Your Ideal Clients
  • James’ Book Recommendation

Who’s James Carbary

He started his company, Sweet Fish, about three and a half years ago and they were originally a blog writing shop for small and medium businesses.

That’s when it hit him. James realized he needed to niche down further to gain traction; that got him to think about podcasting.

“Podcasts are not just a great mechanism for content and putting out quality content, but they were also, more importantly, exceptional in terms of building relationships with the right types of people.”

He created a podcast called Inspiring Awesome, and it even turned into him getting clients with it. Then, when he founded Sweet Fish, he realized that he could use the podcast to attract potential clients by asking them to be guests on his show.

However, instead of making it a sales call, he’d make it about content. About the industry and their expertise. At that point, he realized that could be a great way to grow a business and started producing podcasts for B2B brands and, simultaneously, started his podcast The B2B Growth Show. 

It worked like a charm, and his guests started to become clients and referring them to other clients. Now, after a year, they’re growing like crazy.

And, to be honest with you, I would never have thought before speaking to James that I could use the podcast as a kind of prospecting tool.

But, podcasts are super intelligent was to lead the conversation, because it sets you apart from all the other people who want to talk to your prospects.

Why Podcasts Are A Great Prospecting Tool

Let’s start by saying that if you start your interaction with people by letting them know you’re really impressed with what they’re doing, you increase your chances of being heard. If you also have an audience and you can expose your prospect to these people and tell his story, even better.

In my case, even today, if someone sent me a message and asked me to be a guest on their podcast or on their like Facebook Live show, I’d say yes to that.

So, If you have a show of any kind and you want me to go there, you can always ask me.

In fact, with my guests, our conversation on the podcast, more often than not, won’t be about the product or a service that they’re trying to sell to me or I’m trying to sell to them. No, it’s going to be about something that we’re both really interested in and something where we can share stories and during that time.

And that can help you build up a good kind of relationship with that person 10x faster than if you were to just reach out to them with a standard like cold message trying to sell something to them.

To use your podcast as a prospecting tool, you need to brand the show around the expertise of the people that you’re trying to connect with.

James, for instance, positioned his show around B2B growth because that’s his client’s area of expertise. His potential clients are all decision-makers and know something about growing a business.

Besides, making it about them enables you to build an audience faster than you would otherwise. Also, every episode signifies a new relationship with someone you might do business with.

It helps you add value to your relationship. Like James says:

“You have to figure out how to add value independently of what it is that you sell because if you can’t add value independently of what you sell, nobody is going to give you the time of day.”

In this case with podcasts, the value you’re adding is the exposure. Now, you are the media; you have the leverage because you can add value by exposing this person to your community. By doing so, you will build a relationship that can ultimately give you money.

And let me tell you a secret.

You can do this with other things. You can use Facebook Groups, LinkedIn videos, IG TV videos, or any other way. This way of making connections is more a mindset than a tool.

Because if you can go into a conversation with them leading with value; by giving them something tangible that they’re going to see some benefit from as the initial part of your outreach, you increase your chances of selling.

How To Connect With Your Ideal Clients

In the end, you want to connect with your potential clients. By collaborating with them and creating content with them, you will build a genuine relationship, and that where the magic happens.

And that’s because you’re not pitching; you’re adding value.

In James’ case, he connects with his clients by inviting them to his show and giving them exposure to his audience. 

This is called Content-Based Networking, and it’s essentially that, connecting and creating relationships with people through content.

In fact, if you have some sort of content that requires you to collaborate with your clients to create that content, it forces you to reach out to people with something that is independent of what you sell which lowers people’s barriers.

To make this happen, you have to build your own community and integrate your prospects into it, and that’s when a podcast could help you achieve that goal.

However, keep in mind that this strategy means you’ll be playing the long game.

In James’ case, this has taken him almost three years, and it wasn’t until the 150th interview that their first guest became a client. But now, last month, for instance, he made in a single month what he had made last year combined.

James’ Book Recommendation

The book that has inspired him over the last few weeks is a book by Christopher Lockhead called Niche Down that talks about the needs business owners and entrepreneurs of finding a deeper niche to build a more focused business.

Last Words And Key Takeaways

  • Always offer value in all of your interactions
  • The more you niche down your services the better because you’ll find better prospects
  • Create a podcast that’s based on your prospect’s expertise and not yours
  • Every episode signifies a relationship with a new person. Keep nurturing them

That’s it for today, everybody. I hope you’ve enjoyed today’s show and don’t forget to subscribe

See you next week.

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment

It’s Time To Share Some Truths…

Hello, everybody and welcome to this week’s edition of The Social Media Growth Show.

If you’re new around the block, this is the show where we share the latest tips, tricks, news, and growth hacks within the social media and marketing world so you can learn and get ahead of your competition.

As well as that, we also have amazing interviews with some of the world’s leading founders, entrepreneurs, and thought leaders on this show.

Actually, a couple of weeks ago, we had an amazing interview with Jonathan Grzybowski, the founder of Penji, an on-demand graphic design platform that you should totally check out.

Penji managed to find its first 200 customers as a result of social media campaigns they were running, and Jonathan shared all his secrets with us.

Read it here:

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Last week, I shared some of the latest news within the social media space, specifically about the new Facebook Ad Transparency Tool and Instagram TV.

Take a look:

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Now, let me reel you back in.

Today’s episode is going to be me and you. You and me.

But… this week’s going to be different from the rest.

To be honest, I had an interview prepared for this week, but I’m in Canada right now, staying at Celia’s family cottage that’s in the middle of nowhere, and even though we installed a Wi-Fi connection, it’s not strong enough to do interviews with people.

Take a look at the amazing place where I am at:


That’s why I wanted to step away from social media growth, interviews, and social media stories.

You might think I’m crazy. After all, this show is called The Social Media Growth Show for a reason, right?

But, please bear with me for a while, and I’ll show you where I’m heading.

This week, ladies and gentlemen, I’ll talk about my entrepreneurial journey building my own company.

Without further ado, let’s get started.

What’s This Episode All About

  • How My Entrepreneurial Journey Started
  • What’s Important When You Build A Business
  • The Importance Of Setting Up Things Right From The Beginning
  • Make Sure Your Values Are Aligned

How My Entrepreneurial Journey Started

I’ve you’ve listened to my show before, you might know that I only started this journey two months ago when I left my job at LeadFeeder where I worked for a year.

I recorded an episode when that happened, and if you want to know all the details, please listen to it:

Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies

Since then, I’ve been in through the process of building my own agency, Hey Digital.

Here’s a sneak peek at the logo. Please tell me what you think in the comments, I want to hear your ideas and suggestions!

I’m just starting out, and it’s been one of the most exciting things I’ve ever done, but one of the things I’ve realized about this journey is that it’s full of questions. Especially one:

“What is important when you build a business?”

There are many answers to that question, but I’ve realized that, to me, there’s much more to life than just money.

What’s Important When You Build A Business

Everyone always leads with revenue goals, and that’s always at the front of their minds, and, don’t get me wrong, revenue is important for me, but money is not the most important thing.

To illustrate my point, let me share a story with you all.

A couple of weeks ago, I was in Los Angeles attending a mastermind event in Beverly Hills. It was a thing of dreams.

You probably don’t know this, but when I was a kid, my family didn’t have much money. No one in my family is an entrepreneur or a business owner and being able to spend time in a mansion in Beverly Hills with some of the most incredible business owners and entrepreneurs was one of those “pinch yourself” moments.


And the coolest part wasn’t that I was learning and listening to amazing people but that these individuals were open to listening to me.

Other than that amazing experience, another key point I took from them was the importance of having solid core values.  

Surprisingly enough, this isn’t something I had thought enough about before.

But I think it’s something super important to a business.

When you work for a company, and they share their core values with you, you know that nobody actually cares about them. Not even the managers.

That made me reflect, read, and think about what’s really important for me and my business.

And the reason behind this is that yesterday –if you’re listening to this on Tuesday– the first full-time employee of Hey Digital started.

This is crazy, everybody.

Two months ago, I was working for somebody else, and now I hired a person to help me.

I did this because I really want to impact people. I want to actually change things around, and I really want to help people.

For example, over the last year and a half, I’ve been hiring freelancers and contractors to build my personal brand, and I love to help them. I love the feeling I get when they come back to me.

I’ll talk about Diego, the guy that’s been my content writer for the last 4-5 months. He came to me the other day and told me that some of the stuff I’ve been teaching and talking about had really helped him.

The best part of this is that I’ve been seeing him improve and even land new clients as a result of the stuff we’ve talked about.

That feeling inside is, like, magical for me when I know that I’ve impacted someone’s lives.

Now, let’s get back on track before I get too emotional.

The Importance Of Setting Up Things Right From The Beginning

I hired my first employee on Monday, and by talking to him, I realized the importance of onboarding and making sure every little detail is set up correctly. From technical things like his contract and his Slack to making sure he’s in sync with my core values.

But, more importantly, making sure he’s comfortable having these kind of open conversations.

Also, answering his questions about what the vision is for the business and how we can help each other, and that’s something I struggled with in the past because I haven’t actually done this before.

And it’s exciting, but it also scares the shit out of me.

Without a leader, there’s no way for a business to succeed.

Also, being this “leader” is something that has made me think a lot. I now have others that rely on me; employees that depend on me. I have to pull through because it’s not only me anymore.

That made me realise that entrepreneurship is not for everybody. It’s not as exciting and as fancy as many people think.

In fact, it’s a fucking grind.

The point is that I get scared; like, really scared. Really lonely.

I’m not sure about how to do some of this stuff. Onboarding someone is totally new to me, but I know that this grind is worth it because the benefits are just incredible.

I wanted to share this with you today, and I know it’s been different from the other episodes, but I wanted to share my journey with you.

This leads me to the next point in this episode.

Make Sure Your Values Are Aligned

This is one of the most important things I’ve learned so far.

For instance, if your clients aren’t aligned with your values, get rid of them. Don’t work with them; it’s only going to cause problems.

If your staff doesn’t align with your values, you need to talk with them.

Sit down and talk about these things. Be as open as possible and build trust with your team because that’s super important.

I’ve worked for some people that didn’t care about the small things that I did care about, and I don’t want to be that person.

I want to be the best leader that I can be. That’s why I need you guys. If you know ways for me to improve, please help me out. Please send me a message on LinkedIn, Facebook, or Instagram and lend me a hand.

Message me anytime; I want to be there for you.  

If you need some help, please let me know, connect with me wherever you want and let me help you. I want to learn from you and with you.

Thank you for being here and reading this to the end. If you enjoyed it, please subscribe on iTunes, tell a friend about it, and leave me a review.

You’re the best.

See you next episode!

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Welcome to another episode of The Social Media Growth Show. I’m super grateful that you’ve decided to join us today.

For all the new listeners here, thank you for coming. You’ve made one of the best decisions in your life; I guarantee it *wink wink*.

In this show, you will learn the latest tips and tricks to hack your way to social media marketing success.

The last episode, we talked with Jonathan Grzybowski, the Co-Founder of Penji, a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a fixed monthly cost.

The best part about Penji?

They got their first 200 clients in only six months and all thanks to social media.

Amazing, huh?

Click below and get Jonathan’s tricks straight to your ears.

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Now, let’s get going.

This week is going to be just me and you.


Today, I’ll be Newscaster Dylan, bringing you the spiciest stories within the social media space, like two episodes ago when we talked about how Facebook is getting into the streaming business.

Surprise, surprise. This will be an episode about Facebook, too.


Because, this week, Facebook launched its ad transparency tool.

So, get yourselves comfortable. I hope you enjoy this episode!

What’s This Episode All About

  • What’s New With Me
  • How Does The Facebook Ad Transparency Tool Work
  • Why Is The Facebook Ad Transparency Tool Useful?
  • Instagram Launches Instagram TV
  • Liston’s Sell With Confidence Giveaway

What’s New With Me

I’ve been traveling a lot over the past two months. I’ve gone to Orlando (Yes, I went to the Magic Kingdom), to Los Angeles (I had a cryotherapy session)


 And I’m now in Canada, and I plan to be here for three weeks until I go to… I’m sorry, that’s a secret. But you’ll find out eventually if you keep listening to the show.


If you want to see more awesome pics, follow me on Instagram.

What’s The Facebook Ad Transparency Tool

After the Cambridge Analytica Scandal, Facebook has tried to tighten their data security and increase their transparency, and this tool is their first move to achieve that.

Take a look at this quick video and find out what’s the Facebook ad transparency tool all about.

How Does The Facebook Ad Transparency Tool Work

With the transparency tool, you can now see which ads these pages are running.

For instance, let’s say, Tai Lopez. I’m sure Tai’s ads have hit many of you at some point because Tai has a HUGE personal brand.

Now, let’s say I’m curious and I want to see which ads Tai is running.

I go to Tai’s Facebook page and then, in the cover header, you go the left-hand corner, and you’ll see an option called “Info and Ads.”

When you click there, you will see a screen that shows you every ad in every country where Tai –or any person you might be seeing.

While you can’t see whom they’re targeting, you can see which ads this person might be running.

Take a look 

Why Is The Facebook Ad Transparency Tool Useful For Your Business?

For a marketer like me, the Facebook Ad Transparency Tool is amazing because it lets me know what my competitors are doing and how they’re doing it.

  • Competitor Analysis

Or let’s say that you’re running a Rick & Morty store and you want to see what your competition is doing.

You can find all the stores near you, find their Facebook pages, and see what they’re doing. That way, you can see what they’re doing, and you can tweak your ads to match and beat your competition.

You know what the coolest thing about the ad transparency tool is?

It’s completely free and takes, like 2 seconds.

  • Learning How To Use Facebook Ads

Also, if you’re learning how to use Facebook ads, this is especially important because you can now see what others are doing and you can quickly pick insights about what the people in your niche do.

You will see which pages are running successful ads and which are not so cool, which will give you an edge when it comes to prospecting and looking for clients.

Instagram Launches Instagram TV

I talked about this on a previous episode, but in case you didn’t know, Instagram launched a new functionality called Instagram TV, which lets you post videos longer than 1 minute and shorter than 1 hour.

In my opinion, this is Instagram’s attempt to compete with YouTube and, in a way, it’s also one of the signals that TV as we know it is coming to an end.


I haven’t used it and haven’t watched any, to be honest with you, so I want to hear what you have to say about it.

Also, if you think I should start using it, please go ahead, message me on Instagram or send me an email and let me know what you think.

What kind of videos do you like?

Liston’s Sell With Confidence Giveaway

Liston Witherill, a good friend of mine and one of the first guests of this podcast has launched his own podcast, The Show.

Do you want to know what else Liston is doing?

A giveaway.

He’s giving away $4,000 software tools for free to 5 lucky people, but also, everybody who enters in the giveaway will receive a gift.

That gift is a free license to Pick, Sujan Patel’s scheduling tool.

Besides this amazing gift, Liston will share amazing, valuable stuff, so I recommend you listen to his show.

Last Words And Key Takeaways

During one of the mastermind events I attended in Los Angeles, I listened to Matt Manero, author of You Need More Money. In this book, Matt talks about how he took his business from 6 to 9 figures in just 18 months all while focusing on his core values and his company values.

That book really opened my eyes to a lot of new things, and I think it’s a great read.

Check it out!

One last thing. If you enjoyed this podcast, please press the subscribe button.

You’re incredible, everybody.

See you next Tuesday.

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

First of all, let me say I’m super sorry about the last two weeks.

If you didn’t know already, I’m in the US now. I’ve been in Orlando, and I’m now in Los Angeles trying to go to as many events as I can, meeting with amazing people, and essentially learning a lot so I can always give you the hottest tips and tricks ever.

Last episode, we talked about what was going on Facebook, LinkedIn,  and Instagram. If you haven’t checked it, please do it.

This episode, I’m bringing you an amazing guest to make up for my disappearance.

And a photo of Disney World.

I hope you forgive me. 


Do you forgive me now?

Thanks! You’re the best.

Today’s guest is one of the co-founders of a company who acquired over 200 customers in their first six months, all from social media.

Please, make way for Jonathan Grzybowski, millennial podcaster, future WWE title holder, and co-founder of Penji.

Penji is a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a monthly cost.

Bring in the trumpets, please….

Let’s get this show on the road, shall we?

What’s Today’s Episode All About

  • Who is Jonathan and How Penji was Born
  • How Penji Got 200 Customers In Less Than 6 Months
  • What’s Next For Penji
  • Jonathan’s Final Recommendations

Who is Jonathan and How Penji was Born

Jonathan says he can sum up his background in 30 seconds or less so here it goes.

He grew up in Northeast Philadelphia, started his entrepreneurial road at a young age, worked for Apple, started an agency, and failed a lot.

He likes food, wine, and the WWE.

But, more importantly, he’s the type of person that’s always pushing forward and doesn’t let failure push him back.

Isn’t that great?

Take a look at this video and listen to the man itself.

Now, let’s talk about Penji!

Penji is an on-demand graphic design service that was born out of Jonathan and his team’s internal needs.

In his words,

“We started an agency five or six years ago. We were a full-service agency that began at SEO, app design and development, web design and development, and social media marketing. Although we were servicing businesses, I can say that we weren’t the greatest of the agencies. We worked really well; we provided good results for our clients, but it was just never fulfilling. We kind of felt that we  were just chasing money.”

Despite that it wasn’t fulfilling, one of the things customers kept saying is that they were really good at design.

And we can say that was the nudge they needed to steer the ship in the right direction. They created Penji as an internal tool to scale in their process, and after a trip to Vietnam, after they started asking themselves about their company’s core values, they decided to launch Penji in October 2017.

Well, everybody, the moment of the value has come. It’s the time to reveal Jonathan’s secrets…

Are you ready?

How Penji Got 200 Customers In Less Than 6 Months

In my experience, when people think of the things they need to build a business, they rarely think about the needs of the customer.

That’s the reason I’ve been trying to focus on conversations rather than simply thinking of a logo or a website.   

In Jonathan’s case, he did something similar. He started selling his service and talking to people months before the platform was even ready.

Their philosophy was rather simple; they started asking people a simple question:

“If we build this, would you buy it.”

Let’s see what Jonathan has to say about his approach:

“When we first started our business, we actually thought startups and small businesses would kill for a business like this one and we were so wrong. The startups don’t hang around as often as agencies would, and we wouldn’t have found that out unless further on when we started getting more customers. But, in the very beginning, we were just collecting data.”

And that’s the foundation of Penji’s success. But, of course, that’s not nearly all of it. I managed to extract Jonathan’s secrets, and I’ve laid here for you.

These are the keys that helped Jonathan on getting get 200 customers in just 6 months.

  • Network As Much As You Can

Through the course of six years, he personally networked with everybody under the sun, networking non-stop to build a strong following.

He leveraged his age and his connections as much as could to build awareness about himself and what he did. He then sent messages and surveys to people that knew him and collected amazing amounts of data.

  • Build A Community-Driven Company

Penji is based on Camden, New Jersey; an area that can be considered relatively poor and violent, but that’s also resurging due to companies going there thanks to tax benefits.

Also, they are one of the few –if not the only one– startups in Camden that’s actively giving back to the community by offering jobs and internships to people in the city through the program Camden Unlimited.

The initiative sought to change the digital landscape of the city by offering non-profits design work for free, which attracted the press and actually increased their customer base.

The key here is never trying to be something that you’re not. Don’t do things just for exposure if you don’t really care.

  • Align Your Business With Your Personal Values

Always align the person you are with your business and what you do. No matter what you do, there should always be a person behind; someone for people to connect with. Being faceless might give you revenue but won’t really help you reach people and offer real value.

If you don’t know your values, try and ask someone else. People might look at like “WTF,” but that will probably give you a good idea of how others perceive you.

PRO TIP: Reach out to a few close people and ask them to see what they tell you. Or even better, ask your customers “Why are you choosing this service?”

What’s Next For Penji

As of today, Penji has 260 paying customers and, to Jonathan, it’s time to scale.

“It’s time to organize things; it’s time to be a numbers-driven company. It’s time to be more prepared, and now we’re on a process of changing our procedures and rethinking how we want to explain our business to prepare for what’s next.”

It’s all a matter of being consistent and staying grounded, Jonathan says.

Believe me; there are many distractions on the internet and consistency is the thing you need the most when you’re looking to scale your business.

Rather than coming up with new ideas every time you see something new, focus on what you have to in front of you and you should be fine.

Jonathan’s Final Recommendations

Jonathan is super straight to the point on this and says that “everything you read and see, make sure it’s curated and produced well.”

On a personal level, Jonathan created a website called The Bad Vegans, which is a blog where he talks about his experiences with veganism and how bad he was at it and how he’s trying to improve.


And now that you think of it, many people, I included, would be vegan if they really knew what to do and how to eat well.

That’s it for today, everybody. I love you; you’re awesome and this wouldn’t be possible without your help. 

If you liked the episode, please send me a comment or add me on Facebook, LinkedIn, or Instagram. I want to hear from you. 

Key Takeaways

  • Growth is always about relationships, but never try to be something you’re not
  • Even if you don’t have a physical HQ, try to build a community and help others
  • Personal values are what makes your business different from the rest; think of who you are before thinking of what you want to sell



Facebook Gets Into Streaming, LinkedIn Rolls Your Commute, and Other Social Media News

Hello, everybody and welcome to this week’s Social Media Growth Show. You make my day brighter and motivate me to do better things every day.

If you’re new to this podcast, thank you for choosing it. I promise I’ll share the most value possible and  I’ll make it worth your while.

To get to know me a little better, check my last episode about the new Instagram algorithm and now that you’re at it, follow me on Instagram!

Now, if you are one of my loyal listeners, I love you; you are my best friend.

Thank you for coming back. I really appreciate it.

Before we start, Let me tell you that this show is going to be just you and me.

But don’t be sad just yet.

I’m actually enjoying this one to one format too, and it seems that many of you are, too.

Don’t get me wrong, interviews are amazing, and I know we all learn a lot from my wonderful hosts, but I like to keep it different every week.

This week, I’ll be Dylan the newscaster again, and I’ll bring you this week’s hottest news within the social media world like I’ve been doing a few times.  

Fasten your seatbelts, everybody; this is going to be one hell of a ride.

What’s This Episode All About

  • What’s New With Me?
  • Facebook Gets Into Streaming
  • Facebook Ads Will Be Part Of Marketplace
  • Instagram Might Implement 1-Hour Long Videos
  • LinkedIn Rolls “Your Commute”

What’s New With Me?

The last 7 days have been amazing. I was in Antwerp, Belgium for three days and it was AWESOME. I was there for The Growth Conference, a dope conference with amazing guests and a lot of great value.

The thing is that, typically, most of these events happen in the US and having one in Europe was super exciting. The event had some of the most important personalities in the marketing and social media space, and it opened my eyes to lots of stuff.

The best thing about this event wasn’t only the conference, though.

To me, the best was being able to meet with some of the internet friends I’ve connected with over Facebook and LinkedIn.

Besides from meeting all these amazing people, my key takeaway was this one:

Taking online relationships offline is super powerful, and I want to try and do more of that in the future.

By the time you listen to this, I’ll be on a plane flying to Orlando, where I’ll be for about a week (I’m going to Disney). Then, I’ll be in L.A. for two weeks, and then I’m going to Canada for about a month.

If you’re around, hit me up!

But let’s stop talking about me and get cooking.

Facebook Gets Into Streaming

Facebook recently launched a video game streaming service called, and If you’re into video games, you’ll recognize that GG stands for “good game,” which is a phrase you say after you’ve whooped someone’s ass.

The service works like Twitch, another popular streaming platform for gamers where they can build their audiences and even earn money. (I’m not a huge gamer myself, but I do enjoy watching streaming)

It seems Facebook is trying to compete here, too. suggests you stream for you to follow based on whom you follow and what you like. According to what I’ve seen, it seems that the platform is pretty similar to Twitch and it offers pretty much the same service.

And yes, you might be thinking that Facebook is huge, but, in my opinion, it might be a little too late to compete here because Twitch is crushing it.


Facebook Introduces Lip-sync Features to Its Live Videos

It seems Facebook is trying to compete with If you don’t know what is, check it out, a lot of teenagers and kids are using it.

It’s pretty simple to use. People record funny videos of themselves and then lip-sync along songs.

Facebook, is trying to introduce a lip-sync feature too, but only to their live videos.

If you try to record a live video on Facebook, you’ll see it’s got a new lip-sync feature where you can search famous songs and sings.

In this case, this niche is still growing so we’ll see how it works out in a few months.

Facebook Ads Will Be Part Of Marketplace

I’ve been running a Facebook Ads campaign for over the last month for a client of mine who’s running the Sales Confidence conference SaaS event on London on June 21.

The new story here is that, pretty soon, you’ll be able to advertise straight to Facebook Marketplace, that place on Facebook where you buy things from people near you.

The sad part is that it’s only available in the US. Canada, Australia, and New Zealand –not in the UK or anywhere else.

You can create ads that go directly to Facebook Marketplace, which is great news for small businesses and people who are selling things.

Let’s see how this product develops!


Instagram Might Implement 1-Hour Long Videos

There’s as a rumor around Instagram that says that soon you’ll be able to upload videos up to 1-hour long.

If you’ve tried to upload a long video to Instagram before, you probably noticed it takes a long time to upload, and if that’s going to happen, Instagram might need to improve their upload speeds to make it possible or this whole idea might be a huge mistake.

LinkedIn Rolls “Your Commute”

You probably know that I love LinkedIn and that the platform has completely changed the way I do things. Well,  Your Commute is a new functionality that allows you to see which jobs are available around you and how long would it take you to get there.

For instance, if I’m into sales and marketing and I want a job that’s a 35-minute commute from my place, I can find it.                                                       

How fucking cool is that?


These are the top 5 social media news stories, everybody. A short and snappy episode with the facts.

Over the last week, many of you have reached me and gave me tons of feedback, and I really appreciate it.

In fact, some of these amazing people who reached me will be featured on the show, so keep your eyes and ears peeled.

Thank you for reaching out!

Remember, you can always reach me; I’m pretty cool in person, too, so if you’re in any of the places I mentioned, let me know, and we’ll totally meet.

If you enjoyed it, subscribed. If you subscribed already, send me a comment.

Key Takeaways 

  • Connect with me if you’re in Orlando, Los Angeles, or Toronto
  • Facebook is getting huge and expanding to many different places
  • LinkedIn 1-hour videos could be the new Youtube
  • Facebook will start their streaming service


3 Keys To Understand The New Instagram Algorithm

Let me start by thanking all my frequent listeners. If you’ve been part of the journey, thank you.

You’re the real MVP.


If this is your first time here. I’m your host, Dylan Hey, founder of Hey Digital and also known as the ginger bearded preacher.

You can also find me in my Facebook group, Sell More With Social Media.

This podcast is all about sharing the latest tips, tricks, and news within the social media space.

Also, you’ll listen to some of the world’s leading founders and thought leaders in the social space.

I usually do groundbreaking interviews but today, it’s going to be you and me.

Let me take you on a date.

I promise it won’t be boring and if I am, please leave a comment and tell me why.

This week, I’ll talk about the new Instagram algorithm, and I’ll also give you a quick update on what I’ve been doing over the past few weeks.

What’s This Show All About

  • What I’ve Been Up To
  • The Truth About The Instagram Algorithm
  • How Does The Instagram New Algorithm Work?
  • The Future Of Instagram
  • Common Misconceptions About The Instagram Algorithm

What I’ve Been Up To

I’ve you’re one of my frequent listeners, you already know I recently made the leap to set up my new business three weeks ago.

I’m super excited about this, and it’s been an amazing experience, but I’ve been very quiet about this journey over the last week, and I’m sorry.

I’ve recently returned from a 2-day trip to Berlin in Germany with a new client, and it was a lot of fun.

instagram-algorithm-dylan-hey dylan-hey-instagram-algorithm-berlin

I was helping them optimize their sales process and doing some social selling workshops with them.

I’ve put a lot of effort into my personal brand over the last 12 months and it’s really starting to pay off. This client came as a result of one of my LinkedIn videos. 

And that’s probably one of the reasons you’re listening to this podcast right now – the work I’ve put into my personal brand.

If you’re looking to start your own business or go solo, please focus on your personal brand. Even if you’re not too sure when you’re going to leave, start focusing on your personal brand.  

But Dylan, how can I build my personal brand?

For starters, start building a community. Start talking to people. Start posting helpful content, simply put yourself out there.

For me, doing this and focusing on building my brand has entirely changed my life.

It has brought me great experiences, more clients, and even more money, which is awesome.

Now, let’s get down to business and talk about Instagram and its algorithm.

The Truth About Instagram Algorithms

You, me, everybody within the social media space wonders how algorithms work.

Marketers, owners, users, pretty much everyone is trying to crack the algorithms and find better ways to find and be found.

Some of them will tell you that they know how these algorithms work.

But I’ll tell you a secret…

Come closer.

Even closer.

It’s all bullshit.

Half of the time, people don’t know how algorithms work.

They make assumptions and educated guesses as I’ve done in the past. This doesn’t mean you can’t be successful; on the contrary, if you analyze your data, you’ll find great tips, but that might not help everybody.

How Does The Instagram New Algorithm Work?

Simply put, an algorithm is a system that decides how and what content you see. So, basically, when you’re scrolling through Instagram, the algorithm decides what you see.

This week, Instagram said they’d take into account three main factors, or signals, to rank your content.

  • Interest

This signal determines how interested you’re likely to be on a given post. The interest signal looks at how much you’ve engaged with an image or a video post. The interest signal access to those posts through Instagram’s image recognition tool.

Let’s say the signal is looking at my account. It would say, “Dylan usually engages with this kind of content, so we’ll show him more of that.”

  • Timeliness

This signal takes into account when a post is published. People have been saying that, over the last few months, they’ve seen way too much old content on their feeds.

Keep in mind that Instagram used to order their posts and to put most recent ones first, but that changed a few months ago when they changed the algorithm. Now, after people complained, they tweaked that signal, and now Instagram algorithm takes time more into account.

  • Relationship

This takes into account your relationship with the post’s original creator. I think this is the most interesting signal because what Instagram is telling us is that they’ll look into your previous relationships with these creators and show you more of that content.

For instance, if you’ve been exchanging likes or messages with someone, you’re more likely to see some of that in your feed.

I think these three core elements are super important and we’ll have to see how this all develops.

The Future Of Instagram

Another thing Instagram people said is that they’ll be focusing much more on image recognition tools, which is something Facebook’s also been doing.

Let’s say I’m at a national park. Instagram can now use this data to work out where I am and tag the picture automatically.

 Cool, isn’t it?

This will help Instagram improve its search features and make it easier for users to search for things like animals or architecture without even have to use hashtags.

Does this mean hashtags are dead?

I think it’s still too soon to tell.

Common Misconceptions About The Instagram Algorithm

One of the issues that come from algorithms being so secret is that there are some myths and misconceptions about how to rank and get discovered easily on Instagram.

  • Videos Perform Better Than Pictures

For quite a long time, people have been saying that videos perform better on Instagram, but recently the company debunked that theory. Videos don’t perform better than photos.

I did believe there was a preference because when I posted a couple of videos and I got much more engagement, but maybe it was just a coincidence or people just like videos better.

  • People Spend Hours on Instagram

While it’s true that people are spending more time on Instagram, according to the app, users are now spending an average of 21 to 25 minutes since they updated the algorithm.

This shows that while people aren’t spending hours on the app, they are taking enough time to create good content, which will increase the app’s importance as a place to find and be found.

That’s it for the day, everybody. I hope you liked this episode. Instagram is a tough nut to crack, but I hope I helped you understand it a bit more.

One last thing. I know many of you listen to this podcast, and I know you probably like it, but I rarely see your feedback. So, please, give me some feedback, guys. Please send me a DM, a message, an email, whatever.

Just connect with me, don’t be afraid, I’m here to answer your questions.

Key Takeaways

  • Instagram is focusing more on relationships; try to use that to your advantage
  • All types of content perform the same
  • Nobody can tell you exactly how algorithms work
  • Berlin is an awesome city