All posts by Diego Gardon

How To Increase Your Website Traffic Using SEO Techniques

Hello, everybody. Welcome to this week’s episode of The Social Media Growth Show.

Last week, it was all me. I know you like my voice but, as you know, I like to shake things up (and I kind of owe you an interview)

Good news: today, I bring you Nick Jordan – CMO at Logic Inbound.

He’s joining us to talk all things SEO and how you can start to use SEO to hijack Google relevancy score.

I first met Nick last year when I was in L.A. for the Stacking Growth event, and to be honest with you; I’ve never met a person with all the knowledge about SEO that Nick has.

That’s why I had to bring him to the show.

If you don’t know about Stacking Growth, you got to check it out. It’s an amazing community of marketers, and you should totally consider going to one of their conferences if you’re in the US.

Let’s fire away!

What’s This Show All About

  • Who’s Nick Jordan
  • What Got Nick Into SEO 
  • How Logic Inbound Grew So Quickly
  • Increase Your Website Traffic Using SEO Techniques
  • How To Do a Simple Keyword Research

According to his LinkedIn, Nick is passionate about building businesses and has a million side projects, but there must be more behind those glasses. So, let’s see what he’s got to say.

“I’ve been building my own and other people’s companies for around 10 years. I finished college and moved to Rio de Janeiro. When I got back I started doing my first startup: it was a B2C focused on helping people dress better because I didn’t know how to dress myself and was hoping someone would give me advice.”

Although his first platform didn’t work out, his first setback helped him hone his skills. He focused on developing value propositions centered on making or saving money and built his second business.

His second startup was a B2B real estate platform to manage classified ads and selling those capabilities to real state agents.

Sadly, that startup didn’t work out either.

Then, he joined another startup that grew to 200 people in 4 years organically, seeing significant revenue growth. In that company, he was responsible for driving relationships with the biggest hosting providers and telecom companies across several continents.

Clearly, Nick is not a quitter, guys.

But eventually, that job wasn’t fun anymore. And, as you know, I get that feeling.

After quitting, Nick traveled around Southeast Asia, and when he came back, he joined Logic Inbound, where he’s been working for 3 years.

Nick works at his home office with a beautiful view and uses a treadmill desk where he puts around 5 miles a day while working. He’s even walking while talking to me.

(I had no clue he was walking)

Me?

Well, I’m visiting my parents’ house at the moment so I’m recording this podcast in my little brother’s bedroom surrounded by Marvel posters.

What Got Nick Into SEO 

When Nick was seven months into his trip, a friend called him to help him drive some sales for his company. He said yes and got on board.  He says:

“I knew the best salespeople also have a strong technical background, so I knew it was important to learn the nitty gritty and I did that by SEOing our agency’s site, Logic Inbound, and now our traffic is around 67,000 organic searches a month.”

The best part of it?

Logic Inbound grew that much in only 12 months.

One of the reasons they managed to do it is because they don’t only sell SEO services. They also consume them themselves.

As a new SEO agency, the way they had to build trust was to implement SEO strategies to leverage their own services and show what they were doing.

And they’ve seen great returns from that.

Check this video of Nick sharing his SEO sorcery. (I’d advise you to wear safety goggles because is H O T)

How Logic Inbound Traffic Grew So Quickly

In Nick’s words, Logic Inbound is “100% focused on search marketing.”

However, what makes Logic Inbound unique is how their customer demographic changed.

When Nick came on board, the company was working for local businesses and, in many cases, local businesses are never a good way to start your own business because their marketing budget is tied to other things and might never prioritize marketing efforts.

And, in total honesty, after working for big hosting companies like GoDaddy and AT&T, working for local businesses doesn’t seem like a lot of fun.

Besides, for local businesses, the money they can pay is often tied to the value a marketer can drive. Unfortunately, for local businesses, that value is limited.

That’s when it hit him:

Growth is all about building relationships.

To produce the goals the company had set for themselves, they had to move upmarket to attract bigger customers.

And the most important thing they did to grow was to create partnerships with other agencies.

In fact, one of their larger customers was a referral from another big agency they had a good relationship with.

That helped them position themselves.

So, what’s Nick’s secret?

Simple: talk to larger agencies

Larger agencies know the business and can help you talk to those big companies you’re trying to target because they have already built trust with their customer base and they can recommend you, which reduces the social proof needed for you to approach them.

That, and a great implementation of an SEO strategy.

How To Increase Your Website Traffic Using SEO Techniques

When it comes to SEO and search marketing, Nick says, it’s easy to become dry, technical, and boring.

That’s something you have to stay away from.

According to Backlinko, there are 200 search signals you have to follow to rank. Without a doubt, this can be super frustrating and overwhelming.

So, what drives search rankings and how can you improve your Google relevancy score?

But, you have to remember that, at the end of the day, Google’s main goal is to drive the highest quality, most relevant search results for any given query.

And how you show Google you are relevant?

Well, sit tight and listen; this will blow your minds.

If you are into video, too, check below and watch everything on a cool, super actionable video.

The example Nick uses is a post about How To Contact Instagram, which one of Logic Inbound’s top ranking posts.

website-traffic-seo

  • Long Content

Google found that content that’s longer than the competition has more views, better engagement, and less bounce rates. In this case, their content was definitely longer than their competition; even longer than the one on Instagram’s website. 

  • Structured Data

Google loves structure. Good, relevant headings, bullet points, lists, embedded videos, all those things drive user engagement, leading to Google to prioritize it over other sites.

  • Coherent Metadata

Things like your meta title, meta description, and your page’s URL are things you need to check to help Google see you as relevant. Keep your title and your URL aligned with your meta description.

  • Outbound Links

Linking to other sites is also a good idea because it lets Google know you’re building relationships with other sites. It also creates trust because it lets your visitors know you’re not making things up.

  • Create Content People Are Looking For

Logic Inbound doesn’t even write content about search marketing. Instead, they write about things people are actively looking for. This means seeking content opportunities in unexpected places as they did with their posts about Shopify and Instagram.

How To Do a Simple Keyword Research

The software Nick is using is called Ahrefs (none of us have a relationship with them; it’s just a pretty cool piece of the SEO toolbox)

  • Don’t Go Too Specific

When you’re doing your first keyword search, go as broad as possible. That will give you many ideas about potential content that you can filter afterward.

website-traffic-instagram

  • Use Informational Keyword

Make sure you include informational terms in your keyword search. Go for things like “How, why, when, where, what” because these are terms people use to find information about things.

increase-traffic-seo

What’s Nick Excited About Right Now?

Next week, Logic Inbound is doing a really big event with Vulcan (Vulcan is a holding company owned by Paul Allen, the founder and CTO of Microsoft).

They have a music event called the Upstream Music Fest that is kind of like the South by Southwest of the Pacific Northwest and Logic Inbound would be part of the event’s marketing efforts, along with some of L.A. ’s top growth marketers.

Upstream-Music-Fest

That’s it for today, guys. I’m super pumped; this has been one of the most actionable episodes of the episode so far.

Nick just blew it out of the water. I’m sorry if the structure of this episode was rather weird, but I know you probably got some insanely helpful tips from it, as I did.

Key Takeaways

  • Talking to larger agencies can help you grow yours
  • Make sure your content is relevant and aligned with what people are looking for
  • Google favors long content 
  • Link to other people’s websites and build relationships with them
i-quit-my-job

Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies – That’s Right. I’m Setting Up My Own Business

You’re right, it’s me, your wonderful host. I quit my job.

If you follow my Facebook, LinkedIn, or Instagram, you probably knew already. But if you haven’t, you’d better do it because I share SOLID tips and tricks on a daily basis on all of those platforms.

Now let’s jump right into it.

What’s This Episode All About

  • Why Did I Quit?
  • How I stepped out of My Comfort Zone
  • If I Don’t Do It Now, Then When?
  • What’s Next For Me

Why Did I Quit?

I had been mulling over this decision and wanted to tell everybody, but I wanted it to be official before I shared it.

Believe me, it was hard not to tell you all but I believe decisions like this need to be done the right way.

You might be wondering why.

If you didn’t know I had been working for Leadfeeder, an amazing SaaS tool for the last year and a bit. The company is growing extremely fast and working on many exciting projects but for me, it just wasn’t enough.

That’s why about a month ago, I decided to quit.  

And here’s the reason why:

I’ve always wanted to be my own boss. I’ve always had this entrepreneurial streak in me and having my own business was something I had wanted to do for years.

That is the easy part.

But here’s the interesting thing.

I Stepped Out of The Comfort Zone

Things at Leadfeeder got to a point where it was comfortable. From the outside, I had a dream job. I was able to travel around Europe, work remotely, earn a good salary, and had many other great perks.

Then why on earth would I leave?

The main reason is that I simply wasn’t feeling challenged enough. I always need to feel that I’m evolving, learning, improving, and pushing myself.

As weird as it sounds, I want to be a little bit scared.

You know, like, when you wake up in the morning and feel not just excited but also a little nervous.

Something like that.

I feel like I thrive under pressure. That’s when the best of me really comes out. I have to step away from my comfort zone and seek discomfort to grow.

And, to be honest…

If I Don’t Do It Know, Then When?

Think about this for a moment. 

I have had the idea of setting up my own business for a while now, but I wasn’t sure if was ready yet.

However, what really made up my mind was this simple truth.

If I don’t make this decision now, would I ever make it? Would I ever take the leap?

Probably not.

I know some of you listening to this podcast have your own business and understand this inner struggle, but some of you are also working for someone and probably want to run your own thing.

Let me tell you something:

The only thing that’s stopping you is you.

I had this moment and realized that now is the best moment for me to do this.

You might be wondering “What’s Dylan up to now?”

What’s Next For Me?

I’m setting up my own digital agency.

Mhm. I’m building my own business.

Luckily, I was prepared for this moment and have something already up and running.

More on that is going to come over the next few weeks so please, connect with me on my social media channels. That way you’ll get the news as soon as it’s fresh off the press.

I’ll let you know what I’m going to do, how my agency’s going to be, and all those fantastic things I could do for you.

I just wanted to let you all know because you have been so supportive of me since I launched this podcast a few months ago.

I literally had to share the news with you.

Now, if you feel like you need some help or you can make some intros for me, you can reach me at Dylan@dylanhey.com.

I know this podcast was more an announcement than an episode but bear with me at this time because this is all super fresh and exciting.

I’ll be back in your eardrums with another interview next week so you don’t feel lonely.

And since we’ve been getting more listeners, this is a message for all the new people out there.

Go back and listen to the previous episodes; they have that value you were looking for but couldn’t find elsewhere. You’ll find interviews with marketers, founders, social media entrepreneurs.

For the old subscribers. You’re the best, and this wouldn’t be possible without you.   

Don’t forget to subscribe. I’ll see you next week for another episode!

Key Takeaways

  • I quit my job and will be setting up my digital agency (Woohoo!)
growing-a-b2c-business

Growing A Local B2C Business With The Founders of Tenzo Tea

Hi everybody!

Last week, we talked about viral giveaways and Facebook ads with Jack Paxton, the co-founder of Vyper. If you haven’t listened to that episode, go ahead; I won’t stop you.

Today, we talk about growing a local B2C business with Steve and Robbie co-founders of Tenzo Tea, a matcha tea startup.

I met these guys back in November during the Stacking Growth Summit in Los Angeles, and I just felt this great connection, their energy is amazing. I knew I had to interview them and share with you all what they are working on at Tenzo.

When I was in LA I bought some of their tea but I ran out pretty quickly and since I’m always traveling getting more has been hard. That’s why during my trip to Budapest last month, I cheated on the Tenzo guys and tried another brand – it didn’t live up to the same standards.

As you can see, I back their matcha 100%.

Thank you for being here today, I hope you enjoy the episode!

What’s This Episode All About

  • What is Matcha Tea?
  • How Tenzo Tea Started?
  • Why Matcha?
  • Growing a Local B2C Business

What is Matcha Tea?

Simply put, matcha tea is powdered green tea that’s been grown and processed differently. This type of tea has been used in Japan for centuries and has a ceremonial purpose too.

I tasted matcha for the first time with Steve and Robbie at Stacking Growth and since then I’ve been hooked. If you’re a coffee addict or love hammering those Red Bulls, give matcha a try; it’s awesome.

To find the best matcha supplier the guys from Tenzo even traveled to Japan.  On their last day of the trip, they were trying desperately to find one last farm South of Kyoto but they just couldn’t find it. That was until a black SUV pulled up….

“The guy motions ‘get in my car’ and doesn’t say anything. We looked at each other, shrugged and got in the car. For the next few hours, we drove around and visited multiple tea farms. Rob took a photo with a Japanese farmer who hadn’t seen a 7-feet tall person in her life. It was surreal.”

They gave the driver one of their last business cards, and a few hours later they got an email from that guy’s boss. They ended up having a meeting with that guy in the States and partnering up with him.

We’ll go into that story more in depth in the podcast but trust me, it’s a magical one!

 

How Tenzo Tea Started?

Steve and Robbie met at a really young age at volleyball practice. They went to the same school and even played volleyball together in college. They’ve been friends for a long time.

One of the inspirations to create Tenzo Tea lies behind Robbie and Steve’s active lifestyle. Robbie said:

“I’ve been an athlete my whole life. And I’ve always been very interested in being my best self, optimizing my nutrition and energy to be at my top performance day in and day out.”

They discovered matcha when they started looking for cleaner ways to energise themselves pre-game when competing at college. 

They tried other things but found that matcha gave them an unparalleled clean energy coffee or energy drinks just couldn’t provide.

Then, they googled ‘Matcha Suppliers’ emailed several google results, found their first supplier and the rest is history.

Today, Tenzo tea is a B2C business that offers its clients ceremonial, organic, powdered mathcha green tea and spreads the mission of living an inspiring healthy lifestyle to people all over the world.

That’s a bold mission.

Why Matcha?

At first, matcha wasn’t their goal. They just wanted a company that created a positive impact on the world.  That’s why they decided to stay true to their personal story and who they are. And offer athletes like themselves something of quality. According to Steve,

“Every great business idea of this great wave or general theme that society as a whole is going through at the time. We really saw the world moving from unhealthy beverages to healthy ones. Whether that’s juices or smoothies. Anything.“

Besides, matcha is trending super hard. If you look at Google Trends, you’ll see that search intent for the term has increased 25% annually.

Also, matcha has been part of the Japanese culture for 800 years, and its benefits are incredible. If matcha has been part of the world for so long, it’s because it works. Also, it’s got a lot of caffeine and healthy and it’s proven to work.

All those things combined gave birth to Tenzo

Growing a Local B2C Business

Tenzo is a B2C business with 120 locations all over LA, keeping it all very local and self-distributed to build a strong brand presence in LA. They want the product’s name, appreciation, and size to keep building out.

To them, niching down and staying local has been one of their best moves to keep growing. People often underestimate the benefits of networking when they’re building startups or B2C businesses and brands but building a community is crucial to building a successful business.

There’s nothing new and no growth hacks around this idea. It was just them banging on people’s doors.  One piece of Steve’s advice was really good. He said:

“The more people we can interact with, the better. You learn how to sell your product; you learn what people are interested in and that’s a major value point in the future.”

And it has worked for them. Instead of closing a deal with a coffee store every six months like their first deal it now it takes them three weeks. It has been a process of trial and error, but the buzz has built up to a point where their leads know what their product is and that helps a lot.

The best part of Tenzo is that Robbie and Steve hadn’t ever done anything like that before. According to the guys,

“Something like this could happen to anyone, but so many people aren’t willing to try or put themselves on a risky position, and it’s kind of like jumping off a cliff not knowing if you will be able to fly or see what’s at the bottom.”

Essentially, if you don’t take risks, you won’t get results either. To see gains you have to stay in the game and be persistant.

Building exposure is crucial for any B2C business when you want people to know and remember you. Instead of going all-digital and do everything on the computer, these guys took the human route and built a customer-centered process.

Recently they hired an agency to run things for them and they are trying to niche down their product even further. Specializing in ceremonial, organic matcha and from there building a platform to create more products, these guys aren’t going to stop growing any time soon.

 

Key Takeaways

  • If you ever have an idea, go to Google Trends and see how much buzz there is around it
  • Local growth is also a matter of being out there and getting people to know you and your brand personally
  • Build trust networks with your suppliers and consumers
  • Risks and results go in hand. Don’t be afraid of the trail and error process. 

How To Grow Your Brand With Facebook Ads and Viral Giveaways

Hello everybody. We’re back to the interviews this week. Today’s guest is Jack Paxton, a Facebook ad expert and co-founder of the giveaway tool, Vyper.

Jack was quite hard to track down but I made him an offer he couldn’t refuse, and he’s here for us today.  

Today the episode will be centered on Facebook ads and viral giveaway tips, two things that can skyrocket your social engagement rates.

If you’re interested in growing your Facebook and your Instagram, check my past interviews about building Facebook chatbots and Instagram influencer marketing. They will give you a solid ground to stand if you’re new to social media marketing.

Thank you for being here, man.

What’s This Episode All About

  • Who is Jack Paxton
  • Things You Need to Start a Facebook Ad Campaign
  • How to Use Facebook Ads
  • What is a Viral Giveaway
  • How to Start a Viral Giveaway

Who is Jack Paxton?

Jack has a solid background in digital marketing. He worked with a couple of agencies as a head of acquisition and then eventually branched off into consulting, and then co-founding Vyper.

vyper-giveaway-tool

Jack started doing affiliate marketing when he was seventeen, running pay-per-view ads and experimenting with using paid traffic.

That’s when he found that Facebook was becoming one of the most advanced ad platforms and he started putting a lot of his time into learning more about Facebook ads.

Vyper was born as a by-product of trying to get lower acquisition costs, and it’s worked really well so far.

If you remember when I launched this podcast, I used Vyper to run the giveaway I was doing. I really enjoyed using it.

From there, Jack got into Facebook Ads just when Facebook was starting to roll their ads platform. Jack cites that as a good move because it allowed him to know the market really well.

“Facebook made my way up through increasing my ad spend and doing ad acquisition for actual companies rather than affiliate marketing stuff, which led me to work in bigger campaigns.”

Things You Need to Start a Facebook Ad Campaign  

Jack was lucky enough to get into the Facebook business when it was starting, and now shares with us a few tips about the things we need to know:

A Strategy

Facebook ads is a real-time response platform, but that doesn’t mean you don’t have to think about what happens after people click on your ad. You need to take the initiative and put them in nurturing campaigns or other channels.

In Jack’s words:

“Paid views will get to a point where they become just too expensive just to drive traffic that bounces and never comes back.”

So, it’s not only having them click through your ad. You have to think past the click and offer your potential leads something other than the ad they’ve just clicked on.

An Offer Message  

This is critical because according to Jack, sometimes Facebook can drive a bunch of traffic to your website that doesn’t convert. Then people stop doing Facebook ads because they think it won’t work.

That’s why you need an actual offer people can click and engage with. You’ve got them to your page; now it’s time to make them stay.

For this to happen, make sure your ad is relevant.

Like Google did a few years ago, Facebook added a relevancy score to its ads. The more relevant your ad is the better because your costs per acquisition will definitely be lower.

Relevance scores go from 0-10. Try to aim at a high number.  

A Converting Ad

To do this, you need to delve deeper into copywriting techniques, image optimization, and video optimization.

Keep analyzing your ads’ performance. That way, instead of creating an ad every single time you can use the post id and pull a well-performing ad and use your social validation to make it work better.

Remember that social validation makes people stop scrolling through posts and that if someone sees a post with a few likes or comments, they’re much more likely to stop and see what’s going on.  

However, more than likes you want to get people sharing or commenting because that’s what real engagement is.

Website User Experience

The key points here are having a page that loads fast, a converting landing page, and a good message.

Make sure that once you start driving traffic from your paid acquisition channels, you put all those people on nurturing campaigns because once you start to have people coming to your website, you don’t want them to leave.

You want to capture that email or put them in remarketing campaigns to keep your communication going with those leads.  That way, every click that you’re paying to get is going to give you an email address, a sale, or a customer.

How to Use Facebook Ads

To Jack, it’s all about building funnels. Separate your leads into different buckets.

For instance, remarketing and prospects.

Then divide them into more differentiated funnels, and here you can use Facebook or other ad channels to bring people to what you’re doing.

However, keep in mind that Facebook needs data to function well and create an adequate buyer persona for your ads to make the most impact.

If you still don’t have a buyer persona established, try interest targeting and test small budgets on different interests until you find what works for you.

What is a Viral Giveaway

According to Jack,

“A viral giveaway is when you offer something your target audience really wants. It will depend on your niche, of course, but it needs to be connected to them. “

Since you’re giving something valuable, people will enter your giveaway to win what you’re offering.

To enter the giveaway, they can share your URL, like your social media handles, comment, or interact with your brand somehow.

That way, you’re incentivizing their engagement and adding gamification to the giveaway, which people really like.

How To Start a Viral Giveaway

To make sure your viral giveaway is actually successful, you don’t want to just offer something.

Determine What Your Goals Are

Every brand has different goals. If you have a service or a store, you can also use giveaways to increase your reach and even encourage a sale.

Try to keep your prizes similar to what you are promoting, so the people see that value as something closer to your brand

You can offer free consultation services, discounts on items, and other tools to direct people to your business and what you do. That way, instead of just giving people discounts or coupons, you’d make them work for them, which also gamifies the system.

In my case, that goal would be getting more subscribers to this podcast. To do that, I’d have to have the people in the giveaway subscribe in exchange for entry points, which would drive people to my podcast and boost the competition.

The cool thing is that this kind of interaction serves for pretty much everything on social media. You can use it for people to engage more with your brand and your content.

In my case, a giveaway was what helped me rank my podcast among the 15 Top Business Category Podcasts on iTunes.

And I’ve seen an almost instant return for that, so it’s a pretty good idea to try it.  

Choose a Prize Your Target Audience Wants

The more perceived value a prize has, the more people will want to share and try to win. When you offer something valuable, more people will want it.

Something that works really well is when you do competitions with milestones and several winners. For instance, choose three winners and create several milestones for different people also to get something.

What Jack says is that,

“You want to have a combination of winners and prizes, so people have multiple ways of winning. And it also becomes much more exciting for the person that’s entering.”

The added value of this system is that you can get more engagement as the opposite of having a single winner If you offer more rewards, it increases the incentive and thus the engagement on social media.

The prize will also determine the virality of these giveaways.

You can also leverage that to your advantage by emphasizing the actions you want people to do to win.

You don’t have to offer expensive prizes to get people to participate because it’s all about the perceived value.

Let’s use an example Jack gave me:

“If Justin Bieber is signing a CD and giving it to someone who is a fan, the perceived value of this item is amazing even though the cost of that item was only the cost of that CD.”

As long as you’re offering something your audience wants, you’ll get good engagement.

If you think you don’t have anything to offer other than your services, you can reach out to some companies and see if they would let you offer their products as a prize.

It’s all about asking people. That’s one of the things I did in my giveaway, and it helped. I reach out to companies; they noticed it was a good way to get exposure and increase their awareness.  

Choose the Right Channels

Giveaways are really industry specific. Each one of them has its pain points and media channels they use.

For a B2B, you could use click leads and nurture them on LinkedIn. If you’re into artsy products, you could use Pinterest to raise impressions and awareness.

On the other hand for apps or SaaS, you could try Twitter like Jack says to generate increased engagement rates.

The good thing about Facebook is that it works almost like an omnichannel because everybody uses it.  

Try to create different marketing funnels for each channel you decide to use and run campaigns to attract their attention.

Key Takeaways

  • Tailor your messages and think of the best ways to do it
  • Keep your website well optimized
  • Data is everything, try to get information about your prospects
  • You don’t need a lot of money to do viral giveaway.
  • Give your participants something they want
  • Promote your giveaway using the same channels as your audience

Why Would Weatherspoons Shut Down Their Social Media?

Last week, I had two wonderful guests with me, Sonny and Stapho from The Marketing Family. We talked about LinkedIn and Facebook, setting a business in a different country and their backstories.

If you haven’t already, check the last episode and see what Facebook groups can do for you and your business.

This week, since my airbnb’s Wi-Fi connection here in Belgrade is a bit sketchy it’s just going to be me talking to you. But don’t get your hopes down, I still have fire for your ears.  

Think of it as a date – a business date.

As I mentioned, I’m recording this episode from Belgrade, Serbia. I came here to do a keynote seminar about LinkedIn lead generation and I’ll be releasing a full video of that soon so stay tuned and don’t miss the secrets of LinkedIn delivered by yours truly.

Do you remember that two episodes ago I talked about the top social media stories at that time? Well, now I’ll tell you about the biggest social media story to hit the UK over the last week.

This story’s packed with value for you so even if you’re not from the UK, stay with me.

This week, I’ll tell you all about Wetherspoons closing all their social media accounts

What’s This Episode All About

  • What Is Wetherspoons
  • What Happened to Wetherspoons Social Media
  • Most Iconic Wetherspoons Social Media Disasters
  • Why Your Social Interactions Need To Be Human

What is Wetherspoons

Wetherspoons is a huge UK pub chain founded in 1979. They have close 1,000 different pubs and 40,000 employees all over the country.

Last year, their revenue was £1.6 billion, which is close to $2.2 billion. As you can probably tell, they’re a HUGE company here in the UK.

Wetherspoons is know as one of those places you go when you’re super young and want to get cheap booze and party. 

Maybe it’s not the best place, but almost everybody in the UK has been to Wetherspoons at some point. And everybody loves it for some very strange reason.

What Happened To Wetherspoons’ Social Media 

This week, Tim Martin, the company’s CEO decided to shut down all their social media (from all their locations) which is roughly 900 accounts including Twitter, Facebook, and Instagram.

To me this is really strange because in the hospitality industry and the retail industry social media is SO key for communicating with your customers, sharing information and stories.

This led me into doing some research on the subject because I didn’t think the reasoning behind this move was too clear. 

Tim Martin, the company’s CEO released this press release and mentioned they were quitting all social media.

The main reason to the move was trolling (people do troll Wetherspoons from time to time), data and safety concerns, and finally, because the company thinks there is a trend of unhealthy social media use among its customers.

If you ask me, this is all a little bit of an overkill and rather ironic too because this guy runs a business of pubs where everybody is drinking alcohol. That kind of dilutes his moral high ground.

If we look back a year ago the company released an app where you can order and pay for your drinks and food from this app. And now, a year later they’re just shutting the company’s social handles.

What do you think about this move?

My Two Cents On Wetherspoons Move:

I used to work at Hootsuite and the industry looked after was Hospitality and Leisure. I spent a lot of time talking to these large hospitality chains about how they could use social media to generate more sales and get closer to their customers. We had some great examples of companies improving their services by using social sales.

That’s why I think this move is so crazy; this also leads me to wonder whether or not we’ll see more of this happening over the next year.

It seems like the GDPR, and all these new privacy policies as well as what has happened on Facebook recently has shaken the foundations of social media.

It will be interesting to see how this will all pan out.

Now, let’s get to the funny part of this episode.

Most Iconic Wetherspoons Social Media Disasters

If you take a look at #wetherspoons on Twitter, you’ll find some golden tweets. This is, without a doubt, one of my favorites.

wetherspoons-tweets

We can see how fast and efficient Wetherspoons were, especially when they tweeted back 5 years later.

Another offavouritesites is this one, where a girl asking for free drinks at her local Wetherspoons got a little bit more than just free booze.

And this has happened to more people than just one girl, so you can kind of see a pattern here.

And now that we’re at it let’s also take a look at how brands interact with their customers and people all over the internet. You’re probably familiar with Wendy’s roasting people, but let’s take a look at these brands, too.

Now, going back to Wetherspoons many people suggested that they are closing their social media accounts because of poor engagement rates; and if you look closely at it, they really were pretty poor at social media.

If you look at their social media, you can see most of their interactions are merely customer service and that their announcements were clearly scheduled months in advance.

So they weren’t one of the most active and engaging brads out there.

Other people say this is a PR stunt to get more people to talk about the brand and that also makes sense because their social mentions have skyrocketed over the past week.

Why Your Social Interactions Have To be Human

As you can see from the images when brands behave like humans they get better levels of interaction with people. Also, their posts go viral more often which is something really important if you’re representing a brand or branding yourself.

You don’t need to be rude and roast everybody. Instead, you can use these outlets to showcase your personality and make people have a good experience when they’re dealing with you.

In a world of boring, scheduled, corporate tweets we see every day we have to be different to stand out.

So, next time you’re thinking of scheduling that post, think again and try to make your interaction more human-like.

There are many tools out there you can check to make this happen, and your engagement rates will also improve a lot when you do it.

So, let’s try to take Wetherspoons social demise and try to engage people in a more personal, human way.

Thanks for being here today everybody. I know this episode was a little bit shorter than usual, but I don’t want it to become boring; that’s why I mix things every episode.

I always want to give you value, interesting stories, and the truth behind the worlds social media news.

Next week, I’ll be back with another interview, so make sure you tune in.

Thank you!

The Marketing Family’s Keys to Social Media Success

Last week I gave you the freshest news of social media and tried to ease your fears about Facebook owning your information (They totally do).

But this week we’re back to our old format. Today we have two amazing guests: Stapho Thienpont, AKA “The Buff Harry Potter” and Sonny De Meester, AKA Sonny from The Marketing Family.

You may remember Stapho for his role as Harry in the Harry Potter Franchise and Sonny because he’s incredibly cool.

Not so long ago I spent almost three (magical) weeks with them in Sofia, Bulgaria and I learned a lot of things.

Today’s episode will be a little looser than our usual structure. We’ll just go with the flow but don’t fear, The Marketing Family always have tons of valuable and funny insights to share.

This episode is pure fire so you’d better listen to it.

Thank you for joining us.

What’s This Episode All About

  • Who are Stapho and Sonny
  • Why Set Up a Business in a Different Country
  • The Marketing Family’s Keys to Social Media Success

Who are Stapho and Sonny

If you’ve been following my work you have probably seen Stapho and Sonny’s wonderful faces around. But just in case you haven’t, they are the creators of The Marketing Family – a Facebook group, which became a full-fledged marketing agency with the same name.

They offer many services but mainly focus on LinkedIn and Facebook chatbots right now. Hopefully for Stapho and Sonny this whole Facebook privacy craze calms down soon so they can get back to building chatbots.

The origins of Sonny and Stapho are shrouded in mystery, but after hours of extensive interrogation, I managed to extract the truth from them.

Stapho was living in a Brazilian Jiu-Jitsu gym in Stockholm, Sweden, training 3 hours a day, six days a week for a year and a half. But after some time he decided to use his energy on marketing instead of fighting.

Learning marketing meant he could be mobile,  be everywhere, and actually help people.

Sonny started out at 18-years-old running a clothing brand that designed and produced their own clothing and then made it in China. He also set up an event organization company, and he did painting too.

Before joining Stapho, Sonny’s event organization gig was getting pretty big and he became pretty popular on Facebook. But the fact he had to answer to people all the time and be on top of everything turned out to be awfully draining.

To him, this was a wake-up call to stop doing what he was doing. As he puts it:

“I was once with my friends in Belgium, and I was getting so many calls and texts messages that I told my friends: I’m just going to place my cell phone on this table with the sound on and let’s see how many messages I get. It was a non-stop rain of messages, and I just couldn’t handle the stress.”

That got Sonny away from social media for a few years until Stapho, like a true marketer, came and started nagging and convincing Sonny about joining him in their marketing adventure. Stapho’s persuasion was strong and the rest is history.

Their agreement however, is that Stapho is going to be in front and Sonny will be behind the scenes without being in the spotlight unless he wants to.

The truth is that without both of them there wouldn’t be a Marketing Family.

 

Why Set Up a Business in a Different Country

Stapho and Sonny are from Belgium, but they decided to set up their business in Bulgaria. In Stapho’s words:

“Honestly, we didn’t feel like the climate in Belgium was really promoting towards businesses, both culturally and fiscally, especially towards internet businesses.”

It seems like Belgium requires an awful ton of paperwork to set up a business. If you want to be mobile, that will slow you down. In Bulgaria, things are faster and it’s a beautiful country with an amazing weather (Stapho got sunburnt in April, which is not very common in the rest of Europe)

That being said, Bulgaria offered the Family a perfect location from which to be mobile.

In my case, instead of setting my business up in the UK, I did it in Estonia through the Estonian e-residence programme. It sounds like they have something similar in Bulgaria.

It’s a shame we have to step away from our countries, but it also makes setting up a business something really exciting.

For people who are living nomadic lifestyles, e-residency in a place like Estonia is the perfect solution to set up a business; particularly, if you don’t have a home base and you’re accepting payments from people all over the world.

And it also comes the issue of costs. Bulgaria is cheaper than Belgium or the UK in terms of hiring people, getting your paperwork done, renting an apartment (they have a bubble bath and 3 balconies in their house, can you believe that?), buying food, and basically living costs.  

That’s something to take into account when you’re starting your business.

The Marketing Family’s Keys to Social Media Success

I believe that the keys to the success they have seen over the last 6 or 12 months (and mine too) comes with the platforms they use to reach their customers.

In the Family’s case, Facebook and LinkedIn have been fundamental to their growth.

Let’s start with Facebook.

Use Facebook Groups to Create Conversations

They’ve been running their Facebook group for almost two years, and the reason they started was rather simple, says Stapho:

“I had no money, and I figured out that Facebook groups are the best way to reach organic traffic without having to pay for it. And also, because it’s something you can invite people into and it turns into a real community when handled properly.”

And it’s actually true. You can use Facebook to build communities. And in case you need help, feedback, competitions, and even work opportunities, you have a group to help you out.

However, more than only resulting in business opportunities for you groups are also great to form communities.

In Facebook groups it’s not you talking to an audience like you would on a website. On the contrary, in a Facebook group people talk among themselves. That creates a lot of links and conversations that enrich the group and you don’t control.

You can also give people shoutouts and help them increase their reach because if they succeed and they’ve been following your guidance, that’s going to help your credibility, too.

To the rest of the members, it’s also a signal of hope because it shows them that everybody can grow and succeed. 

Apart from that, it builds a cohesive network of interconnections unlike any other kind of group.

And you could totally magnify that effect by joining other social media platforms so that people start to see your face on a different networks, adding to your credibility. It’s also a safe strategy because regardless what happens with one platform, you have the other to rely on.

However, while Facebook is close to everybody’s hearts, LinkedIn is also seeing huge growth that’s been attracting tons of opportunities.

Don’t Underestimate LinkedIn

In the case of the Family, Sonny wasn’t a believer and Stapho showed him the way. Stapho has managed to reach 800 likes and hundreds of people engaging with his posts frequently.

That’s something not many people think possible when they think of LinkedIn, a social media where most people are only showing off their CVs.

Stapho cites as one of his major achievements on LinkedIn that he’s reached almost 2 million people and closed multiple 5-figure deals.

People even write to him and to tell him he’s appeared in their dreams (how cool is that?).

Besides that, it goes beyond just getting likes and engagement. It’s all about truly connecting with people and actually touching them somehow.

It’s all about actually caring about people and not seeing them as numbers and statistics.

And believe it or not, caring is a powerful differentiator when it comes to marketing strategies. Believing and caring about others sets you aside from the rest.

If you have a small company, you can get really personal. That’s a great advantage and something you can’t forget as soon as you start scaling up (because you will). And besides the marketing standpoint, building relationships helps you create new opportunities for people you wouldn’t think of.

Create Friends Instead of Connections

Think of people as your friends instead of connections or faceless requests.

That’s where you start to see better results both as a person and as a brand. For instance, Stapho sees it similarly. Rather than thinking of “retention,” like in the SaaS world, think of friendships.

A personal brand is built on relationships. The best way to do it is by creating new friendships and being able to maintain them.

If we think of users in human terms rather than just as numbers, we will probably get better results and reach. Spend more time trying to connect and less trying to sell and everything is going to work better for you.

Also, like Sonny puts it, it’s also about creating stories. It’s about sharing the events in your life that made you who you are, your success and your downfalls.

That’s what’s going to help you scale.

Or, you can also take Stapho’s final words:

“Automate the hello so you can focus on the conversations.”

Thank you all for joining us today. Remember, if you liked the episode, liked what we say, or any comments, feel free to do it.

Thank you for tuning in The Social Media Growth Show.

See you next week!

What’s New In Social Media This Week

Last week, I had an amazing interview with Eduardo Morales, or Edmo, as he wants his friends to call him. Edmo told us a lot about social media marketing and Instagram influencers; so, if you’re into social media yourself, check it out before the others do and steal Edmo’s secret sauce.

This week will be different.

I’ll shake things around a little bit this week and test a new format.

Instead of an interview, I’ll share with you some of the top stories of what’s going on social media, but don’t worry, I will still be providing you with lots of value.

Essentially, this week I’ll become a newscaster and your trusted news anchor. I’ll share with you this week’s top three news on social media and add the Dylan spin to them.

So, I hope you enjoy it and if you have something to add, remember the comments.

What’s This Episode All About

Facebook and Cambridge Analytica Scandal

If you haven’t heard about this, you’ve been hiding under a rock over the last week, so let me help you out.  

Cambridge Analytica is a political consulting agency that harvest data. This is not bad per se;  the thing is that a lot of Facebook’s data has been improperly shared with this company.

And this could’ve had effects on the US recent elections. Kind of scary, isn’t it?

Facebook shared really personal information of over 87 million people with Cambridge Analytica and a lot of people are super mad about this.

While I agree with people being mad, I have a different opinion here.

Let’s face it, we all know that Facebook owns our data. In my case, I grew up with that knowledge and I understand that social media platforms store pretty much all your data and they will share it with other parties. I even use other people’s data in my work, so I’m quite comfortable with the idea of my data being out there for the grabs.

Now that we’re here, let me share a few tips on what Facebook can do with your data.

Truths and Misconceptions About Social Media and Your Data

Thanks to this incident, I’ve been reading a lot about what’s true and what’s not true about Facebook and your data and I’ll share those insights with you.

I didn’t know half of this stuff until recently and it’s opened my eyes

  • Facebook Tracks Calls and SMS on Android Phones

If you scan your Facebook you can actually download all your data; I’ll teach you how if you’re interested. The thing is that Facebook has been logging all those phone calls and messages and sent to places that are totally independent of Facebook. They might not read your texts or listen to your calls but they know whom you call or text and for how long.

Facebook won’t even try to hide it and offer it as part of an opt-in service that helps you stay connected with the people you care about.

It’s all in the terms and conditions we never read guys.

  • Facebook Keeps Video Content You Record Even if You Don’t Post It

If you use Facebook’s app camera, you’re screwed. Whatever you record, even if you delete it from your phone is stored on Facebook. The app keeps your unsent, unpublished videos and claims it’s all because of a bug in their system but who knows what’s actually true?

  • Facebook Reads your Private Messages

They say they don’t read all your texts (phew), but they do read those flagged by the system. They say they do this to combat the apps misuse.

I’m sure they’re reading way more than that.

Often I’ve been talking with a friend about something, and I get hit by an ad about the exact thing we were talking about; you’ve probably had the same issue.

I don’t mind too much about this but it’s really interesting to know what they do.

What about you, are you comfortable with Facebook using your data?

Google Purchased Tenor

Let’s change our subject and go for less creepy news this time. Do you know Tenor? (the GIF search platform you use on Facebook that’s not GIPHY.)

Well, this week Google bought Tenor which in my opinion totally makes sense because over the last few years the company has been using their searches as a metric for engagement as if they were trying to attract Google’s attention, and they did.  

They will continue operating as a separate brand and won’t disappear so don’t worry.

This new acquisition will probably improve Google’s image search, and they might even implement GiF search into it (that would be awesome.)

Ten years ago, this would have been impossible and in a few years, we will see the impact of this (probably multimillion dollar) deal.

Casey Neistat Announces His New Project

For those who might not know who Casey is he’s a blogger, vlogger, and YouTube star who changed the game and the way YouTube vlogs worked.

Casey’s videos are great and for a person like me who doesn’t watch television and uses YouTube for almost everything Casey has been a source of inspiration.

Last year, CNN acquired Casey’s company Beme for $25 million and even though the deal went through, something is going on behind the scenes as CNN parted ways with the YouTuber, with some of the employees staying with CNN and others with Casey.

Thanks to this controversy, Casey has been taking a break from YouTube and didn’t post in around 22 days which is like a year in YouTube time.

Now he’s back and announced his new project, 368, which is a center/factory/studio for creatives and entrepreneurs in New York.

Casey aimed at helping the community and created a collaborative space where people could create. Here’s a video you can watch if you want to see the new HQ which is, in my opinion, one of the coolest office spaces ever.

We’ll just have to wait and see how it rolls.

That’s it, guys; these are my top 3 stories of what’s going on social media this week, which even though is a slightly different format from the last six episodes still holds value, especially now that we know what Facebook does with our data.

Key Takeaways

  • Facebook can track your data almost everywhere and at any time.
  • It might be a good idea not to be too overzealous of your data because companies will use it anyway. 
  • Google and Tenor’s new partnership could change the way we search for images within the search engine
  • Check Casey’s Neistat’s new project, it’s pretty cool 

Next Tuesday, I’ll be back with another interview, so don’t miss it.

If you have something to say, feedback, or comment about whatever, go to iTunes or post it here.

See you next week!

find-and-work-with-instagram-influencers

How to Find And Work With Instagram Influencers

Hi everybody and welcome to this week’s episode. In the last one, we were talking about Facebook chatbots with Arri Bagah from Bamf Media; it was awesome, make sure you check it out or you’ll be missing some of the hottest information in all the internet.  

This week, we will talk about influencer marketing and Instagram influencers with Eduardo Morales, AKA Pinlord on Instagram. He wants his friends to call him Edmo; so we’ll just call him Edmo.

Let’s give a warm welcome to Edmo

*drum roll*

Edmo, thank you for joining me.

What’s This Episode All About

Who’s Edmo?

Edmo was one of the early members of exciting startup Depop and its Head of Growth in the US. He’s now making a living out of his various Instagram profiles and projects he’s working on.

To Edmo, his journey in the influencer marketing business started even before Depop.

In fact, 8 years ago, when Edmo moved to New York, he wanted to work in fashion and started to apply to a bunch of roles. He nailed one at a small PR company that was focused on hiring indie fashion designers and helping them grow.

During that time the fashion industry was going through a change and traditional media was declining, being substituted by bloggers and Instagram influencers.

That’s when Eduardo saw an opportunity and started to invite influencers and bloggers to fashion shows, building strong relationships with some of today’s biggest Instagram influencers and fashion bloggers.

This is what Edmo says.

“Because not many other fashion brands were paying attention to them (Instagram influencers) at the time as they were just starting, I was able to develop some great relationships with influencers. Many of them are now really big in the influencer world.”

It’s all about the relationships.

Then a friend of his told him about Depop, who was at the time building their presence in Europe by using influencer marketing techniques. They hired Edmo to try and replicate that strategy in the US.

The Power of Influencer Marketing

When he started working at Depop the app had around 500 daily downloads but after a year doing influencer marketing, they got that number to 2,000 daily downloads. Most of them coming through Instagram influencers.

The same with the number of daily active users. When the app started, they had 5-10,000 but at the end of their campaign, they were getting around 15-20,000

Now, Depop has millions of downloads and over 100,000 daily users. They have continued doing influencer marketing and it’s really paid off.   

To Edmo, making an influencer campaign work is less trying to push your content to the influencer audiences and more about creating relationships. According to him, for an influencer marketing campaign to work,

“You want to find the most influential, valuable people no matter what they do, and try to figure out how to fit your product into their lives in a way that gives value to their audience.”

What Really Influences People on Social Media?

One of the things Eduardo noticed is that many successful Instagrammers did similar things to grow their accounts.

During his last few months at Depop, he started an enamel pin focussed Instagram account, Pìnlord, and he curated a small community of creators around the world who make the weirdest, random enamels pins, replicating what he had seen from other successful Instagram influencers.

It worked, and Pinlord grew at an unexpected rate. The secret, if there is one is not only finding a niche for your content but also finding a passionate audience whose passion can reach others and carry the word of what you’re trying to sell.

In the end, a person who only talks about the same topic over and over again is bound to tire their audience, and people will stop engaging with them.

See it as the equivalent of a person who’s at a party and has been talking for hours about the same topic. It might be interesting but, after a while, you’ll probably leave or tune out.  

The Two Things That Make a Good Instagram influencer

To Edmo, a good influencer is not necessarily the one with the most reach. This means that the people everyone knows might not be the best influencers, even though they are often the ones getting the most contracts and exposure.

  • Engagement Rates

Engagement, to Edmo, is the best indicator of value because “it shows how passionate somebody’s audience is about their content.” Engagement rates also show how strong the audience’s emotional connection with their brand is.

Edmo marks February 2015 as the moment that changed his vision of influencer marketing.

Back then, two of the biggest fashion bloggers in the US –who had around 2 million followers between the both of them– were working with Depop, and it was all going just okay.

But one day, Depop saw a spike in the app downloads, all thanks to a girl, who had 100 thousand followers.

That was Edmo’s WTF moment.

He was like:

“Who’s this person?” “Are there more like her?” “Where can I find them?”

It turns out it wasn’t the number of followers that marked the weight and influence of an account, but the real engagement of those followers.

To Edmo, the people with the most valuable Instagram accounts are those who make a connection with their audience. The reason for the connection doesn’t really matter; it can be their content or the way they communicate it.

The level of the audience’s passion is one of the best indicators of success for an influencer.

He also found that video creates a super strong connection with the followers, especially if you compare it to photos. And that YouTube is also a great tool to engage the audience.

  • Connection with the Audience

To Edmo the most successful influencers are also those who create their own passionate communities. For instance, music and sports are two niches that people are passionate about and engagement rates tend to be higher.

Also, Edmo found that video plays an important role in connecting with the audience.

Since the video is closer to real life interactions, it can help influencers connect with their audience and generate more engagement.

The same happens with communities. When an Instagram or YouTube influencer creates a community that previously didn’t have a voice or engages with one and talks about their issues, it builds a super strong personal connection with the audience and provokes emotion.  

How To Work With Instagram Influencers

If you are a business owner, you need to know how to use influencers to grow and engage your audience and reach your prospects. But since there’s so much automation and even fake profiles on Instagram the main question is how to find and work with real, quality influencers.

  • Find The Most Engaged Instagram Accounts

To Edmo, this is the key to know if an account is really good. He even has the formula to determine engagement. it is:

        “The average number of likes per post divided by the number of followers.”

If you’re doing this by hand, go to the first 6 posts and get an average of their likes and divide it so you can get a percentage. The higher that number is, the higher the likelihood of that account getting likes and engagement when trying to promote something.

However, make sure these influencers have organic engagement and are not trying to artificially inflate their rates by using a lot of hashtags to reach more people. Check if these followers are coming only because of the hashtags and not because they’re truly passionate about this person’s content.

The fewer hashtags, the better, because it means the Instagrammer has often been building their audience authentically.

  • Look At Their Comments

Comments are a great way to see if the audience really engages with the content an Instagrammer posts.

If people are only commenting things like “great photo” and “cool profile,” instead of comments that suggest a long-term relationship such as “I love what you did last week,” you know that this Instagrammer doesn’t have a long-term engagement, and might not work well as an influencer despite the number of followers.

How To Start an Instagram Influencer Campaign

Now, let’s say you’re looking for people to start your campaign, how would you find these highly-engaged influencers.

  • Use The Instagram Explorer Page 

Edmo came across this problem earlier in his career and found that hashtags are a great way to find influencers and be found by potential followers, but that means that if someone doesn’t use hashtags, it becomes harder to see.

Since a lot of the most influential Instagrammers don’t really use hashtags, when you use hashtags to find people, you can get valuable accounts but you might be losing some potentially great accounts.

That’s when Instagram Explorer comes into play.

Instagram tends to surface highly engaged people in their Explorer page, and not all of them use hashtags. So go to the Instagram Explore Page, find an account, measure its engagement. If you find someone with good engagement rates, see who are they following and tagging.  

The golden rule here is that highly engaged accounts tend to follow other highly engaged accounts.

Sadly, finding these accounts by hand is a highly time-consuming effort, and it requires some of your time.

  • Create Partnerships

A ártnership of this kind means paying an Instagram influencer to say something or talk about your product to their audience. Also, gifting people items, discounts, or other things can get people talking about your products or your brand.

You can use stories too, to engage with the audiences but don’t make the mistake of making the influencers say exactly what you want to say and in the way you want it. This will probably result in unsuccessful partnerships because it comes off as staged and people can tell. This, Edmo says, is going to bring your engagement down.

Let these Instagram influencers do whatever they want with your product. Let them talk about whatever they want and the way they want because they know their audience.

If you have a product, make it good enough so people want to talk about it. Give it to influential people and they will do the rest. Make the outreach process personal and give them a cool product they’d want to talk about.

Be genuine, don’t be a pushy marketing robot.

Key Takeaways

  • Engagement rate is everything
  • Influencer marketing is all about building relationships with your audience
  • Don’t talk only about your topics, be relevant and informative
  • Not sure if an influencer is good? Look at the comments it gets
  • Don’t try to force Instagram influencers to do what you want, let them do it their way or it will sound fishy to the audience. 
facebook-chatbots-arri-bagah

Three Reasons You Need A Facebook Chatbot With Arri Bagah

Hello, everybody and welcome to the fifth episode of The Social Media Growth Show. In the last episode, I shared some tips on how to use Facebook to generate more B2B sales.

If you haven’t checked that episode, do it before something terrible happens.

In that episode, I briefly mentioned Facebook Messenger chatbots but didn’t go into depth so that’s what we’re going to cover today!

I first heard about chatbots in November last year, but it’s not until recently that I started building out my one. It’s getting better, but it’s not close to being like the ones this guy has built.

Today I’m interviewing Arri Bagah, Head of Chatbots at BAMF Media and a close friend of mine.

What’s This Episode All About

  • Who’s Arri Bagah?
  • What’s A Chatbot And How Does It Work
  • Three Reasons Your Business Needs Facebook Chatbots
  • What Chatbots Can Do
  • Where to Learn to Create Chatbots

Who’s Arri Bagah?

Arri is, like I said, Head of Chatbots at BAMF Media. Arri is in charge of making sure clients understand, implement, and use Facebook chatbots in their business so they can generate sales on autopilot and recover lost revenue.

If someone needs a chatbot, Arri is the guy they look for.

Before building Facebook chatbots Arri ran a Facebook ad agency, but it wasn’t until Q1 2017 that he became interested in chatbots and began building them for clients.

In Arri’s words

“I decided to dive even deeper into chatbots by building one for myself and learning everything I could about chatbots.”

That’s when results started coming and soon after he began working for BAMF Media, building chatbots for their clients.  I met Arri in November 2017 in L.A at the Stacking Growth conference, this was where my eyes were opened to everything that chatbots can do.

What’s A Chatbot And How Does It Work

For those who don’t know what Facebook Chatbots are and what they can do, according to Arri,

“A chatbot is a piece of software that allows businesses or entrepreneurs to communicate with their potential customers or even current customers within the Facebook Messenger app. “

If someone contacted me on Facebook Messenger I’m probably most receptive to responding there, rather than getting a cold call or a cold email. I believe many people feel like that. This is one of the many reasons chatbots are so powerful.

Three Reasons Your Business Needs Facebook Chatbots

At first, chatbots allow you to measure things really easily – even if your business has email marketing tools chatbots can still be an important part of your business.

In fact, Arri cites three are three main reasons you need a chatbot.

  • Increased Client Engagement

If you look at the stats across Messenger it’s said that 40% of people would like to message who they are buying from before purchasing and the number is going to increase in the next two years. While people don’t want to give their email address, they are more likely to contact you directly through messages or Messenger.

To Arri, at the top of the funnel, using Messenger is a great tool to engage with your customers because it’s a great way to drive leads to your business.

  • Build Relationships

As soon as you’ve acquired a new customer, put them through different sequences so you can build a relationship with them and teach them more about your brand.

For instance, you can use chatbots to put your customers through a flow where your customers get to know your brand better.

  • Sales

Always provide value and help your customers around the funnel rather than forcing them. In Messenger, it’s super easy to block or report an account, and that’s game over.

Instead, ask your clients when they’re ready to buy. That gives them the option of saying yes or no, and you can direct your messages to the people who actually want your product.

What Can Chatbots Do?

In Arri’s case, he shares one of his success stories that come from working for a client with BAMF; this story gives us a great example of what you can use chatbots for

  • Raise Awareness And Increase Your Conversions

One of his clients was looking to raise awareness for an Indiegogo campaign and allocated some of their budgets into building a chatbot.

Arri advised they should be getting messenger subscribers and drive them to a landing page to help prospects know about the brand, leading to an increase of thousands of subscribers in two weeks and a 17% of conversion.

  • Collect Email Addresses

With Facebook chatbots, you can cover more channels because you can also use them to collect people’s email addresses. What Arri does is collect their email addresses within messenger and in return promises to give them updates and news about upcoming product launches or other exclusive events.

In fact, he got around 60% conversion rates when collecting people’s email addresses using Facebook chatbots. So yes, you can easily turn messenger subscribers into email subscribers.

Where to Learn to Create Facebook Chatbots

You can learn more about Arri himself and chatbots in general on his website here. He recommends you to follow School of Bots course, which is, in his opinion, one of the best courses out there. This course teaches you how to set up your sequences, how to write good copy, which is very important because the more natural you sound, the better, and create chatbots without a single line of code.

On the other hand, if you’re not looking for a course, you can also go to Bot Academy as it has many free resources and you can get tips for free.

Key Takeaways

  • Facebook allows you to approach your customers better
  • Chatbots are a warmer way to introduce your prospects to your business
  • Creating a chatbot is not as hard as it sounds
  • You can use chatbots to raise awareness and improve engagement
  • Chatbots are not another platform to be salesy, you can get easily blocked, and that’s it for your business

Chatbots seem like something that’s going to revolutionise social selling. If you want to know more about Arri, play with his bot, or know more tips about Facebook chatbots, visit his Facebook Page or his website.

I know he can help you.

use-Facebook-to-generate-more-B2B-social-sales

Use Facebook to Generate More B2B Social Sales

What’s up, everybody?

Welcome to the fourth episode of the Social Media Growth Show. Today, I’ll talk about Facebook and the ways you can use Facebook to generate more B2B Social Sales.

Before we start to listen to episodes two and three of the Social Media Growth Show if you haven’t already. They’re full of incredible tips and mix really well with today’s topic. Make sure you check them out.

Now that you know the show’s awesome value let’s dive straight into this.

Facebook is a platform that has over 2 billion active users. I’ll let those numbers sink in for a minute. And just Before recording the show, I read a statistic that said that, on average, every person spends 35 minutes of their day on Facebook.

That’s a long time, right? And it’s one of the reasons you should use Facebook to generate more B2B social sales.

What’s Today’s Episode All About

  1. Facebook is More than a Social Network
  2. Start By Optimising Your Profile
  3. Join and Engage in a Facebook Group
  4. Create your Own Group
  5. Bonus Giveaway

Facebook is More Than a Social Selling Tool

When I talk to people about Facebook from a B2B perspective, I’ve noticed the platform is still seen as a bit of a grey area. Most people see Facebook as their most personal network where they only let family and close friends in. It’s usually the place where you’ll find most peoples dog pictures and other embarrassing stuff. I totally get it, that’s how I used to see Facebook. I’d never think about using it for business purposes.

But that changed about six months ago. It was a mindset change that didn’t happen until recently,  and I’ve had some huge changes in my life as a result of refocusing my Facebook efforts. For instance, I’ve traveled, I’ve met amazing people, and generated thousands of dollars in revenue.

Facebook has so many users. So many people to target, to talk to, to learn from. And, I don’t know about you, but I’m much more receptive to talking to people on Facebook than I am when I get a cold email or a LinkedIn message.

I’ve even closed some deals at Leadfeeder as a result of Facebook.

In fact, this show is a result of all the things I’ve learned on Facebook.

Start By Optimising Your Profile 

This is the first thing I did when I started to use Facebook as a B2B selling tool. In fact, you need to start thinking of your profile as your personal landing page.

Make this quick assessment:

If someone clicked through your Facebook page, what are they going to be greeted with?

You want your page to explain who you are, what you do, and how to find you in the quickest way possible.

Let’s do this assessment on my Facebook profile.

My header photo is an authoritative picture where I’m speaking to an audience in a keen, engaged way. My profile picture is the same as my other social media channels, which I do to maintain visibility and brand recognition among my channels.

In Facebook, what most people see is your header, your profile picture, and your short description. My description talks about my job, what can I do for my clients, and ends with a call to action that leads you to my Facebook group.

And since nowadays we all stalk people on Facebook, this approach gives your potential prospects a quick, positive look of you that will eventually land you more B2B sales on Facebook.

Join and Engage in a Facebook Group

In my case, this is where I’m crushing it. Facebook groups are where I find the most engagement, meet the most people, and share the most content.

So, The key here is to join groups where your target buyers are hanging out.

For instance, in the case of Leadfeeder, we help sales and marketing managers. To find more prospects, I decided to join as many Facebook groups as I could where I would find this target demographic hanging out. I joined all the groups I could so I could do some research about what my target buyers are interested in.

Now, you not only have to watch passively, but you also have to engage. Don’t be salesy, don’t pitch your product.

You have to comment on people’s posts, share some knowledge, and be active there. Make sure you bring value to the group and answer to your prospect’s questions.

Why should you do this?

Well, first off because it’s a great way to build your personal brand and because other people are in groups too and as soon as you are in the same place, sharing value, they’re more prone to trust you.

Also, if you’re sharing value more people will be clicking on your face and learning about you, which translates into sweet, free traffic from people who are looking for what you’re offering.

Create your Own Group

If you like to take risks and go the extra mile, create your own Facebook group.

I’m not going to lie to you; it’s not easy, and it takes time. I’ve grown my group from 0 members to around 1000 in five months, but it requires consistency and sharing value.

The benefit of this tip is that it helps you build your personal brand and establish yourself as an authority. For me, it’s been in social media and social sales. It also increases your reach and helps you ultimately generate more sales.

Remember, when you create your group it can’t be salesy. It has to have personality and needs to be focused on providing value for your end user.

Let me warn you. You will be hearing the term “providing value” a lot from me.

When I created my group, I did it with an audience in mind. I wanted to reach entrepreneurs, startups, business owners, founders because they were those I wanted to sell either my services or Leadfeeder’s too, or maybe just help them in any way I can.

That’s why I share tips based on that audience, which in my case translates to how to generate more B2B social sales using social media.

And trust me, creating a group has its benefits. Just be patient and build your presence one stone at the time.

Bonus Giveaway to Take you To the Next Level

Like I told you, I’m here to provide value; that’s why I have this bonus content for you. It’s two Chrome extensions. They’re not mine and were in fact recommended from other people, but I think they’re incredible.

The first one is Facebook Search and helps you to search for people using multiple search terms so you can refine your searches.

The second one was given shown to me by Josh Fetcher from Bamf Media. It’s a tool called Facebook Autoconnecter . This is a gamechanger, but it could be a little bit against Facebook’s terms so be careful with this one. Autoconnecter allows you to add a CSV file with names and your Facebook will send all these people automatic friend requests.

Trust me. They’re game-changing.  

Key Points of Today’s Episode

  • Facebook is a great platform, and its B2B  social sales capabilities are only getting better
  • Facebook gives you easy access to tons of amazing new people
  • Focus on providing value to your followers and customers
  • Don’t be afraid of showing your personality. Nobody wants canned profiles
  • Your Facebook page is your personal landing page. Use it to attract prospects

Thank you for being here today, everybody. I hope you enjoy the podcast and the plugins I recommended. 

If you have comments, suggestions, or feedback, shoot. I’ll gladly read them.