Category Archives: Social Media

How I Got 197,283 Impressions Using Instagram Story Ads

Hello, everybody and welcome to this episode of The Social Media Growth Show!

I’m your host, Dylan Hey.

If this is your first show and you don’t know anything about me or the show, please go back a few episodes so you can learn about me and my journey. Check the episode where I announced I had quit my job, the one when I told you all about my new agency, Hey Digital; and the one I recorded when I moved to Tallinn, Estonia.

Also, don’t forget to follow me on LinkedIn, Instagram, and Facebook so you can get a lot of exclusive content.

And now, if you’re one of my amazing subscribers, welcome back. I love you.

Today, it’s just you and me.

I will tell you all about Instagram story ads and how to use them to grow your audiences. I’ve been running a few tests over the last weeks, and they’re incredible, especially if you compare them to other kinds of ads in other platforms.

Are you ready to start?

Let’s go!

What’s Today’s Show All About

  • Why I’m Using Instagram Ads
  • How Do Instagram Story Ads Work?
  • The Mindblowing Results Of My First Instagram Story Ads Campain

Why I’m Using Instagram Story Ads

As you know, I don’t have product or a service to offer other than my personal brand, but I want, at some point, to offer a course, a program, or even some consulting, so even though my main goal is not selling, I want to grow my audience so I can retarget them in the future.

But don’t worry, everybody, I won’t start pumping crappy content at you.

If you want to know the whole process, go to my Facebook group, Sell More With Social Media and take a look. Or, just click on my face and let my voice get you there.

instagram story ads

If you can’t watch the videos right now, let me explain to you.

How Do Instagram Story Ads Work?

I’m sure you use Instagram already, but if you don’t, stories are those short videos that play when you click on someone’s picture. These stories last for a maximum of 15 seconds, and once you’ve watched a few of them, there’s space for an ad so that you might be watching your mom’s story, and then, seamlessly, a sponsored post appears.

The key to keep people’s attention and prevent them from swiping is not to make them too salesy, but if you pair them with the right visuals, you can get pretty good results.

To test the power of the Instagram story ads, I tested two different videos:

The first, was just me in front of the camera asking the audience “Do you want to see what’s really like to run a business?” Then, I introduced myself briefly and asked them to follow me so they could see my content.

This first story was super one-to-one and personal, to the point where people could even think it was just another, non-sponsored story.

The second, I think, looks more like a sponsored post. I asked my video editor to create a 15-second high energy video with clips of me speaking at events and stuff like that; I also added engaging text talking about my success. You know, like a regular internet marketer kind of thing.

I targeted a few countries. I targeted the UK, The US, Canada, and Estonia, which are countries where I’ve been pretty active and where most of my audience is; I also targeted people with interests in things like social media, entrepreneurship, marketing, and business.

As you can see, I cast a pretty wide net, but it did pay off.

The Mindblowing Results Of My First Instagram Story Ads Campain

Let me start by saying that I didn’t expect what happened with these two Instagram ads.

And the results blew my mind.

197,283 different people saw my ad.

Do you want to know how much these two ads cost?

$84,85.

For $85 I got almost 200,000 impressions.

Of course, not every single person actually swiped up, but I now have a broad audience to retarget.

So, how many people swiped up?

1053 people. For $85, I managed to drive a thousand of people to my profile, and for me, it’s kind of crazy. If I change this into a PPC scheme, I paid 8 cents for each click.

Where can you get that kind of results?

Oh, and, as I expected, the video where I spoke straight to the camera performed better than the one with the cinematic-style highlights, so you will probably see more of that.

My advice is, go away and test some Instagram story ads. Whether you want to grow your audience, grow your authority, or sell more of your product, I think this is still a very, very underpriced way to do that.

Once you’ve tried your first ads, come and tell me everything about it, I want to hear your thoughts.

 Key Takeaways

  • You don’t need to sell a product or a service to use Instagram Story Ads
  • Make your ads cool, attractive, and don’t be salesy
  • They’re super cheap right now, so it’s a good time to try them

Once again, thank you for being here. Remember, the show airs every Tuesday, so don’t forget to subscribe.

See you next time!

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment