How to Create an Engaging LinkedIn Video

May 22, 2018


Hello everybody and welcome to this week’s episode!

If you don’t know me yet, don’t be a stranger; connect with me on LinkedIn or join my Facebook group, Sell More With Social Media.

If you want to grow your business using social media, this is the place for you. I’ll be sharing tons of hot tips and tricks on social media that you simply can't afford to miss.

This is the biggest, best show on all iTunes, Stitcher, Podbean, or wherever you’re listening.

Do you think I’m exaggerating?

Keep listening, and you’ll have to agree with me.  

Before we start, I have a terrible confession to make.

Do you remember how on the last episode I told you I'd be back with another interview?

Well, unfortunately, that’s not happening.

Today is just you and me, but don’t worry, I’ll do my best to keep you entertained and drop some heavy knowledge bombs that’ll f— your mind.

Last week, I told you I was quitting my job at Leadfeeder to pursue my dream of starting my own digital agency, Hey Digital.

One of the things I’ve been experimenting over the last year but I’ve also done extensively over the last few weeks is pushing my personal brand through LinkedIn Video.

And let me tell you what, I’ve had some incredible success since we last spoke, specifically on LinkedIn and using LinkedIn video.

That’s why today, I’ll show you the amazing world of LinkedIn videos and personal branding on LinkedIn.

Let’s jump right in!

What’s This Episode All About

  • LinkedIn is More than a Boring Platform
  • LinkedIn Video 101
  • The Keys to a Successful LinkedIn Video
  • How To Scale Your Business

LinkedIn is More than a Boring Platform

If you’ve been following me –you’d better start now– you know I’m a passionate LinkedIn user and an advocate for LinkedIn as a platform. This channel has generated me clients, made me some good friends, and without it I wouldn’t have made anywhere near the same amount of money or the amazing connections I’ve made over the last few years.

How To Create Engaging LinkedIn Updates

Over the last few years, I’ve been publishing more and more content on LinkedIn. Often helpful tips or articles but more recently, I’ve experimented with a different type of content.

Instead of heavy paragraphs, I’ve started to use one-line sentences and spaces between them and it’s given me crazy reach. As a result, I’ve grown my network really quickly.

Check it out:

linkedin-video-copy

It’s easy to read, it’s actionable, and it’s short enough not to take too much of your connection’s precious time.

The best thing is that if they want more, they can go to your website.

LinkedIn Video 101

Another thing I’ve noticed is really hot right now is LinkedIn video creators. Here's why:

  • It’s Really New

The platform has 500 million users. (I might be wrong on the number, feel free to correct me)

The thing about LinkedIn is that only 1% of these people are actively creating content.

Off that 1%, only 1% are creating videos.

As you can see, it’s still pretty new.

  • It’s An Authentic Way To Reach Your Network

I realized how strong videos are a couple of weeks ago when I announced I was leaving my job. I was super honest, and it was me just talking to the camera. I made it super authentic, and the response was HUGE.

To be honest with you, I had never put a lot of thought into video. I would drop the occasional video every 3 or 4 weeks, but I focused mainly on text posts.

Today, the post has around 150,000 views, 2,000 likes, and over 300 comments. All without spending a single penny on advertising.

More importantly, that video has booked me 7 sales meetings with qualified leads as well as a lot of people reaching out to me.

All as the result of this 2-minute video post.

linkedin-video

The Keys to a Successful LinkedIn Video

After getting that amazing response, I was thinking “how can I share with you the success of this video?”

Luckily, I found a way to analyze the success and turn it into something you could see.

  • Be Authentic

My video was really authentic. I spoke my mind and told everybody the honest truth. I shared my dream and the reasons I was doing it.

Also, I made myself vulnerable, and that made it real. There were no fake emotions there, and that’s something that separates good videos from the bad ones.

  • Add Subtitles

Subtitles are crucial. Many people on LinkedIn are on their mobile phones or in the office, and they’re not going to play video out loud in the office. So, adding subs is really important.

There are many ways to do it, but I’d recommend you find a person on Upwork to do it cost-effectively.

  • Grab People’s Attention

If you take a look at the video, you’ll see that I do a silly dance in the first two seconds. I like dancing, but that was mainly to capture people’s attention.

People are going through their newsfeed, and you need something interesting to capture their attention. There are many ways to do it, and they’re all good. Try one that suits your personal brand.

Another thing is that since you cannot pick your video’s thumbnail like other platforms, what people see is the very first thing you have in your video. To make the video really enticing, I added a still image using Canva, the design tool and put that in front of the video to create a thumbnail that attracted people’s clicks.

  • Write Great Copy

You might have a great video, but since people are in the office or see you muted, you need great copy below explaining what is the video all about.

Use the same tools you used in your video but apply them to your copy.

Take a look!

  • Consistency

Throughout my research, I found that LinkedIn algorithm seems to favor consistency. When I posted a video every month, I didn’t get much engagement. But now that I’m posting every 2 o 3 days, engagement has skyrocketed.

If you tie consistency with all the things I mentioned, you’ll see success on LinkedIn videos.

That’s it for LinkedIn videos, everybody. Now, let’s get to the other portion of this episode.

How To Scale Your Business

One of the reasons I’ve been creating meaningful, valuable content is because I’m reading and listening to great things.

One of the books I’m listening/reading is Crushing It! by Gary Vaynerchuk.

The book has taught me a great lesson, and I think you’ll totally benefit from it.

  • Document Your Journey

Ever since I’ve started this journey as a business owner, I decided to document it. I’ve never grown a business before, and all my experience is in social media and sales; that’s why I decided to share my story and show what I’m going through.

I think documenting helps you be accountable for what you do and helps you keep track of your progress. I’m using my Instagram to document my journey, so if you want to see more of the inner works, follow me and learn more about my entrepreneurial road.

If you have any book recommendations, I’m all for personal development books. Send me your favorite books, and I’ll make a Top 10 out of them to share their value and spread the word in my next episode.

As of now, go and record your first LinkedIn video update. Remember, keep it real and valuable. You can even use videos to document your journey and create a fantastic community.

I promise you I’ll have an interview for next week.

Thank you for being here today and tuning in, everybody. You’re the best.  Wherever you are, thanks!

Key Takeaways

  • LinkedIn is not a boring place for you to have an online resume
  • Only a small fraction of LinkedIn users create videos (Be part of that percentage!)
  • Keep your videos authentic
  • Your copy is really important because people will see it from their offices 
  • Keep it consistent and fun