Tag Archives: b2b

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

First of all, let me say I’m super sorry about the last two weeks.

If you didn’t know already, I’m in the US now. I’ve been in Orlando, and I’m now in Los Angeles trying to go to as many events as I can, meeting with amazing people, and essentially learning a lot so I can always give you the hottest tips and tricks ever.

Last episode, we talked about what was going on Facebook, LinkedIn,  and Instagram. If you haven’t checked it, please do it.

This episode, I’m bringing you an amazing guest to make up for my disappearance.

And a photo of Disney World.

I hope you forgive me. 


Do you forgive me now?

Thanks! You’re the best.

Today’s guest is one of the co-founders of a company who acquired over 200 customers in their first six months, all from social media.

Please, make way for Jonathan Grzybowski, millennial podcaster, future WWE title holder, and co-founder of Penji.

Penji is a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a monthly cost.

Bring in the trumpets, please….

Let’s get this show on the road, shall we?

What’s Today’s Episode All About

  • Who is Jonathan and How Penji was Born
  • How Penji Got 200 Customers In Less Than 6 Months
  • What’s Next For Penji
  • Jonathan’s Final Recommendations

Who is Jonathan and How Penji was Born

Jonathan says he can sum up his background in 30 seconds or less so here it goes.

He grew up in Northeast Philadelphia, started his entrepreneurial road at a young age, worked for Apple, started an agency, and failed a lot.

He likes food, wine, and the WWE.

But, more importantly, he’s the type of person that’s always pushing forward and doesn’t let failure push him back.

Isn’t that great?

Take a look at this video and listen to the man itself.

Now, let’s talk about Penji!

Penji is an on-demand graphic design service that was born out of Jonathan and his team’s internal needs.

In his words,

“We started an agency five or six years ago. We were a full-service agency that began at SEO, app design and development, web design and development, and social media marketing. Although we were servicing businesses, I can say that we weren’t the greatest of the agencies. We worked really well; we provided good results for our clients, but it was just never fulfilling. We kind of felt that we  were just chasing money.”

Despite that it wasn’t fulfilling, one of the things customers kept saying is that they were really good at design.

And we can say that was the nudge they needed to steer the ship in the right direction. They created Penji as an internal tool to scale in their process, and after a trip to Vietnam, after they started asking themselves about their company’s core values, they decided to launch Penji in October 2017.

Well, everybody, the moment of the value has come. It’s the time to reveal Jonathan’s secrets…

Are you ready?

How Penji Got 200 Customers In Less Than 6 Months

In my experience, when people think of the things they need to build a business, they rarely think about the needs of the customer.

That’s the reason I’ve been trying to focus on conversations rather than simply thinking of a logo or a website.   

In Jonathan’s case, he did something similar. He started selling his service and talking to people months before the platform was even ready.

Their philosophy was rather simple; they started asking people a simple question:

“If we build this, would you buy it.”

Let’s see what Jonathan has to say about his approach:

“When we first started our business, we actually thought startups and small businesses would kill for a business like this one and we were so wrong. The startups don’t hang around as often as agencies would, and we wouldn’t have found that out unless further on when we started getting more customers. But, in the very beginning, we were just collecting data.”

And that’s the foundation of Penji’s success. But, of course, that’s not nearly all of it. I managed to extract Jonathan’s secrets, and I’ve laid here for you.

These are the keys that helped Jonathan on getting get 200 customers in just 6 months.

  • Network As Much As You Can

Through the course of six years, he personally networked with everybody under the sun, networking non-stop to build a strong following.

He leveraged his age and his connections as much as could to build awareness about himself and what he did. He then sent messages and surveys to people that knew him and collected amazing amounts of data.

  • Build A Community-Driven Company

Penji is based on Camden, New Jersey; an area that can be considered relatively poor and violent, but that’s also resurging due to companies going there thanks to tax benefits.

Also, they are one of the few –if not the only one– startups in Camden that’s actively giving back to the community by offering jobs and internships to people in the city through the program Camden Unlimited.

The initiative sought to change the digital landscape of the city by offering non-profits design work for free, which attracted the press and actually increased their customer base.

The key here is never trying to be something that you’re not. Don’t do things just for exposure if you don’t really care.

  • Align Your Business With Your Personal Values

Always align the person you are with your business and what you do. No matter what you do, there should always be a person behind; someone for people to connect with. Being faceless might give you revenue but won’t really help you reach people and offer real value.

If you don’t know your values, try and ask someone else. People might look at like “WTF,” but that will probably give you a good idea of how others perceive you.

PRO TIP: Reach out to a few close people and ask them to see what they tell you. Or even better, ask your customers “Why are you choosing this service?”

What’s Next For Penji

As of today, Penji has 260 paying customers and, to Jonathan, it’s time to scale.

“It’s time to organize things; it’s time to be a numbers-driven company. It’s time to be more prepared, and now we’re on a process of changing our procedures and rethinking how we want to explain our business to prepare for what’s next.”

It’s all a matter of being consistent and staying grounded, Jonathan says.

Believe me; there are many distractions on the internet and consistency is the thing you need the most when you’re looking to scale your business.

Rather than coming up with new ideas every time you see something new, focus on what you have to in front of you and you should be fine.

Jonathan’s Final Recommendations

Jonathan is super straight to the point on this and says that “everything you read and see, make sure it’s curated and produced well.”

On a personal level, Jonathan created a website called The Bad Vegans, which is a blog where he talks about his experiences with veganism and how bad he was at it and how he’s trying to improve.


And now that you think of it, many people, I included, would be vegan if they really knew what to do and how to eat well.

That’s it for today, everybody. I love you; you’re awesome and this wouldn’t be possible without your help. 

If you liked the episode, please send me a comment or add me on Facebook, LinkedIn, or Instagram. I want to hear from you. 

Key Takeaways

  • Growth is always about relationships, but never try to be something you’re not
  • Even if you don’t have a physical HQ, try to build a community and help others
  • Personal values are what makes your business different from the rest; think of who you are before thinking of what you want to sell




Growing A Local B2C Business With The Founders of Tenzo Tea

Hi everybody!

Last week, we talked about viral giveaways and Facebook ads with Jack Paxton, the co-founder of Vyper. If you haven’t listened to that episode, go ahead; I won’t stop you.

Today, we talk about growing a local B2C business with Steve and Robbie co-founders of Tenzo Tea, a matcha tea startup.

I met these guys back in November during the Stacking Growth Summit in Los Angeles, and I just felt this great connection, their energy is amazing. I knew I had to interview them and share with you all what they are working on at Tenzo.

When I was in LA I bought some of their tea but I ran out pretty quickly and since I’m always traveling getting more has been hard. That’s why during my trip to Budapest last month, I cheated on the Tenzo guys and tried another brand – it didn’t live up to the same standards.

As you can see, I back their matcha 100%.

Thank you for being here today, I hope you enjoy the episode!

What’s This Episode All About

  • What is Matcha Tea?
  • How Tenzo Tea Started?
  • Why Matcha?
  • Growing a Local B2C Business

What is Matcha Tea?

Simply put, matcha tea is powdered green tea that’s been grown and processed differently. This type of tea has been used in Japan for centuries and has a ceremonial purpose too.

I tasted matcha for the first time with Steve and Robbie at Stacking Growth and since then I’ve been hooked. If you’re a coffee addict or love hammering those Red Bulls, give matcha a try; it’s awesome.

To find the best matcha supplier the guys from Tenzo even traveled to Japan.  On their last day of the trip, they were trying desperately to find one last farm South of Kyoto but they just couldn’t find it. That was until a black SUV pulled up….

“The guy motions ‘get in my car’ and doesn’t say anything. We looked at each other, shrugged and got in the car. For the next few hours, we drove around and visited multiple tea farms. Rob took a photo with a Japanese farmer who hadn’t seen a 7-feet tall person in her life. It was surreal.”

They gave the driver one of their last business cards, and a few hours later they got an email from that guy’s boss. They ended up having a meeting with that guy in the States and partnering up with him.

We’ll go into that story more in depth in the podcast but trust me, it’s a magical one!


How Tenzo Tea Started?

Steve and Robbie met at a really young age at volleyball practice. They went to the same school and even played volleyball together in college. They’ve been friends for a long time.

One of the inspirations to create Tenzo Tea lies behind Robbie and Steve’s active lifestyle. Robbie said:

“I’ve been an athlete my whole life. And I’ve always been very interested in being my best self, optimizing my nutrition and energy to be at my top performance day in and day out.”

They discovered matcha when they started looking for cleaner ways to energise themselves pre-game when competing at college. 

They tried other things but found that matcha gave them an unparalleled clean energy coffee or energy drinks just couldn’t provide.

Then, they googled ‘Matcha Suppliers’ emailed several google results, found their first supplier and the rest is history.

Today, Tenzo tea is a B2C business that offers its clients ceremonial, organic, powdered mathcha green tea and spreads the mission of living an inspiring healthy lifestyle to people all over the world.

That’s a bold mission.

Why Matcha?

At first, matcha wasn’t their goal. They just wanted a company that created a positive impact on the world.  That’s why they decided to stay true to their personal story and who they are. And offer athletes like themselves something of quality. According to Steve,

“Every great business idea of this great wave or general theme that society as a whole is going through at the time. We really saw the world moving from unhealthy beverages to healthy ones. Whether that’s juices or smoothies. Anything.“

Besides, matcha is trending super hard. If you look at Google Trends, you’ll see that search intent for the term has increased 25% annually.

Also, matcha has been part of the Japanese culture for 800 years, and its benefits are incredible. If matcha has been part of the world for so long, it’s because it works. Also, it’s got a lot of caffeine and healthy and it’s proven to work.

All those things combined gave birth to Tenzo

Growing a Local B2C Business

Tenzo is a B2C business with 120 locations all over LA, keeping it all very local and self-distributed to build a strong brand presence in LA. They want the product’s name, appreciation, and size to keep building out.

To them, niching down and staying local has been one of their best moves to keep growing. People often underestimate the benefits of networking when they’re building startups or B2C businesses and brands but building a community is crucial to building a successful business.

There’s nothing new and no growth hacks around this idea. It was just them banging on people’s doors.  One piece of Steve’s advice was really good. He said:

“The more people we can interact with, the better. You learn how to sell your product; you learn what people are interested in and that’s a major value point in the future.”

And it has worked for them. Instead of closing a deal with a coffee store every six months like their first deal it now it takes them three weeks. It has been a process of trial and error, but the buzz has built up to a point where their leads know what their product is and that helps a lot.

The best part of Tenzo is that Robbie and Steve hadn’t ever done anything like that before. According to the guys,

“Something like this could happen to anyone, but so many people aren’t willing to try or put themselves on a risky position, and it’s kind of like jumping off a cliff not knowing if you will be able to fly or see what’s at the bottom.”

Essentially, if you don’t take risks, you won’t get results either. To see gains you have to stay in the game and be persistant.

Building exposure is crucial for any B2C business when you want people to know and remember you. Instead of going all-digital and do everything on the computer, these guys took the human route and built a customer-centered process.

Recently they hired an agency to run things for them and they are trying to niche down their product even further. Specializing in ceremonial, organic matcha and from there building a platform to create more products, these guys aren’t going to stop growing any time soon.


Key Takeaways

  • If you ever have an idea, go to Google Trends and see how much buzz there is around it
  • Local growth is also a matter of being out there and getting people to know you and your brand personally
  • Build trust networks with your suppliers and consumers
  • Risks and results go in hand. Don’t be afraid of the trail and error process. 

Use Facebook to Generate More B2B Social Sales

What’s up, everybody?

Welcome to the fourth episode of the Social Media Growth Show. Today, I’ll talk about Facebook and the ways you can use Facebook to generate more B2B Social Sales.

Before we start to listen to episodes two and three of the Social Media Growth Show if you haven’t already. They’re full of incredible tips and mix really well with today’s topic. Make sure you check them out.

Now that you know the show’s awesome value let’s dive straight into this.

Facebook is a platform that has over 2 billion active users. I’ll let those numbers sink in for a minute. And just Before recording the show, I read a statistic that said that, on average, every person spends 35 minutes of their day on Facebook.

That’s a long time, right? And it’s one of the reasons you should use Facebook to generate more B2B social sales.

What’s Today’s Episode All About

  1. Facebook is More than a Social Network
  2. Start By Optimising Your Profile
  3. Join and Engage in a Facebook Group
  4. Create your Own Group
  5. Bonus Giveaway

Facebook is More Than a Social Selling Tool

When I talk to people about Facebook from a B2B perspective, I’ve noticed the platform is still seen as a bit of a grey area. Most people see Facebook as their most personal network where they only let family and close friends in. It’s usually the place where you’ll find most peoples dog pictures and other embarrassing stuff. I totally get it, that’s how I used to see Facebook. I’d never think about using it for business purposes.

But that changed about six months ago. It was a mindset change that didn’t happen until recently,  and I’ve had some huge changes in my life as a result of refocusing my Facebook efforts. For instance, I’ve traveled, I’ve met amazing people, and generated thousands of dollars in revenue.

Facebook has so many users. So many people to target, to talk to, to learn from. And, I don’t know about you, but I’m much more receptive to talking to people on Facebook than I am when I get a cold email or a LinkedIn message.

I’ve even closed some deals at Leadfeeder as a result of Facebook.

In fact, this show is a result of all the things I’ve learned on Facebook.

Start By Optimising Your Profile 

This is the first thing I did when I started to use Facebook as a B2B selling tool. In fact, you need to start thinking of your profile as your personal landing page.

Make this quick assessment:

If someone clicked through your Facebook page, what are they going to be greeted with?

You want your page to explain who you are, what you do, and how to find you in the quickest way possible.

Let’s do this assessment on my Facebook profile.

My header photo is an authoritative picture where I’m speaking to an audience in a keen, engaged way. My profile picture is the same as my other social media channels, which I do to maintain visibility and brand recognition among my channels.

In Facebook, what most people see is your header, your profile picture, and your short description. My description talks about my job, what can I do for my clients, and ends with a call to action that leads you to my Facebook group.

And since nowadays we all stalk people on Facebook, this approach gives your potential prospects a quick, positive look of you that will eventually land you more B2B sales on Facebook.

Join and Engage in a Facebook Group

In my case, this is where I’m crushing it. Facebook groups are where I find the most engagement, meet the most people, and share the most content.

So, The key here is to join groups where your target buyers are hanging out.

For instance, in the case of Leadfeeder, we help sales and marketing managers. To find more prospects, I decided to join as many Facebook groups as I could where I would find this target demographic hanging out. I joined all the groups I could so I could do some research about what my target buyers are interested in.

Now, you not only have to watch passively, but you also have to engage. Don’t be salesy, don’t pitch your product.

You have to comment on people’s posts, share some knowledge, and be active there. Make sure you bring value to the group and answer to your prospect’s questions.

Why should you do this?

Well, first off because it’s a great way to build your personal brand and because other people are in groups too and as soon as you are in the same place, sharing value, they’re more prone to trust you.

Also, if you’re sharing value more people will be clicking on your face and learning about you, which translates into sweet, free traffic from people who are looking for what you’re offering.

Create your Own Group

If you like to take risks and go the extra mile, create your own Facebook group.

I’m not going to lie to you; it’s not easy, and it takes time. I’ve grown my group from 0 members to around 1000 in five months, but it requires consistency and sharing value.

The benefit of this tip is that it helps you build your personal brand and establish yourself as an authority. For me, it’s been in social media and social sales. It also increases your reach and helps you ultimately generate more sales.

Remember, when you create your group it can’t be salesy. It has to have personality and needs to be focused on providing value for your end user.

Let me warn you. You will be hearing the term “providing value” a lot from me.

When I created my group, I did it with an audience in mind. I wanted to reach entrepreneurs, startups, business owners, founders because they were those I wanted to sell either my services or Leadfeeder’s too, or maybe just help them in any way I can.

That’s why I share tips based on that audience, which in my case translates to how to generate more B2B social sales using social media.

And trust me, creating a group has its benefits. Just be patient and build your presence one stone at the time.

Bonus Giveaway to Take you To the Next Level

Like I told you, I’m here to provide value; that’s why I have this bonus content for you. It’s two Chrome extensions. They’re not mine and were in fact recommended from other people, but I think they’re incredible.

The first one is Facebook Search and helps you to search for people using multiple search terms so you can refine your searches.

The second one was given shown to me by Josh Fetcher from Bamf Media. It’s a tool called Facebook Autoconnecter . This is a gamechanger, but it could be a little bit against Facebook’s terms so be careful with this one. Autoconnecter allows you to add a CSV file with names and your Facebook will send all these people automatic friend requests.

Trust me. They’re game-changing.  

Key Points of Today’s Episode

  • Facebook is a great platform, and its B2B  social sales capabilities are only getting better
  • Facebook gives you easy access to tons of amazing new people
  • Focus on providing value to your followers and customers
  • Don’t be afraid of showing your personality. Nobody wants canned profiles
  • Your Facebook page is your personal landing page. Use it to attract prospects

Thank you for being here today, everybody. I hope you enjoy the podcast and the plugins I recommended. 

If you have comments, suggestions, or feedback, shoot. I’ll gladly read them.