Tag Archives: dylan hey

How I Got 197,283 Impressions Using Instagram Story Ads

Hello, everybody and welcome to this episode of The Social Media Growth Show!

I’m your host, Dylan Hey.

If this is your first show and you don’t know anything about me or the show, please go back a few episodes so you can learn about me and my journey. Check the episode where I announced I had quit my job, the one when I told you all about my new agency, Hey Digital; and the one I recorded when I moved to Tallinn, Estonia.

Also, don’t forget to follow me on LinkedIn, Instagram, and Facebook so you can get a lot of exclusive content.

And now, if you’re one of my amazing subscribers, welcome back. I love you.

Today, it’s just you and me.

I will tell you all about Instagram story ads and how to use them to grow your audiences. I’ve been running a few tests over the last weeks, and they’re incredible, especially if you compare them to other kinds of ads in other platforms.

Are you ready to start?

Let’s go!

What’s Today’s Show All About

  • Why I’m Using Instagram Ads
  • How Do Instagram Story Ads Work?
  • The Mindblowing Results Of My First Instagram Story Ads Campain

Why I’m Using Instagram Story Ads

As you know, I don’t have product or a service to offer other than my personal brand, but I want, at some point, to offer a course, a program, or even some consulting, so even though my main goal is not selling, I want to grow my audience so I can retarget them in the future.

But don’t worry, everybody, I won’t start pumping crappy content at you.

If you want to know the whole process, go to my Facebook group, Sell More With Social Media and take a look. Or, just click on my face and let my voice get you there.

instagram story ads

If you can’t watch the videos right now, let me explain to you.

How Do Instagram Story Ads Work?

I’m sure you use Instagram already, but if you don’t, stories are those short videos that play when you click on someone’s picture. These stories last for a maximum of 15 seconds, and once you’ve watched a few of them, there’s space for an ad so that you might be watching your mom’s story, and then, seamlessly, a sponsored post appears.

The key to keep people’s attention and prevent them from swiping is not to make them too salesy, but if you pair them with the right visuals, you can get pretty good results.

To test the power of the Instagram story ads, I tested two different videos:

The first, was just me in front of the camera asking the audience “Do you want to see what’s really like to run a business?” Then, I introduced myself briefly and asked them to follow me so they could see my content.

This first story was super one-to-one and personal, to the point where people could even think it was just another, non-sponsored story.

The second, I think, looks more like a sponsored post. I asked my video editor to create a 15-second high energy video with clips of me speaking at events and stuff like that; I also added engaging text talking about my success. You know, like a regular internet marketer kind of thing.

I targeted a few countries. I targeted the UK, The US, Canada, and Estonia, which are countries where I’ve been pretty active and where most of my audience is; I also targeted people with interests in things like social media, entrepreneurship, marketing, and business.

As you can see, I cast a pretty wide net, but it did pay off.

The Mindblowing Results Of My First Instagram Story Ads Campain

Let me start by saying that I didn’t expect what happened with these two Instagram ads.

And the results blew my mind.

197,283 different people saw my ad.

Do you want to know how much these two ads cost?


For $85 I got almost 200,000 impressions.

Of course, not every single person actually swiped up, but I now have a broad audience to retarget.

So, how many people swiped up?

1053 people. For $85, I managed to drive a thousand of people to my profile, and for me, it’s kind of crazy. If I change this into a PPC scheme, I paid 8 cents for each click.

Where can you get that kind of results?

Oh, and, as I expected, the video where I spoke straight to the camera performed better than the one with the cinematic-style highlights, so you will probably see more of that.

My advice is, go away and test some Instagram story ads. Whether you want to grow your audience, grow your authority, or sell more of your product, I think this is still a very, very underpriced way to do that.

Once you’ve tried your first ads, come and tell me everything about it, I want to hear your thoughts.

 Key Takeaways

  • You don’t need to sell a product or a service to use Instagram Story Ads
  • Make your ads cool, attractive, and don’t be salesy
  • They’re super cheap right now, so it’s a good time to try them

Once again, thank you for being here. Remember, the show airs every Tuesday, so don’t forget to subscribe.

See you next time!

Is LinkedIn Video Dead? + A Quick Update On My Life

Hello, hello!

Welcome to this week’s episode of the Social Media Growth Show. If you’re new to the show, thank you for being here today. I suggest you go through all of my episodes, or at least a couple, so you get an idea of what’s been going on in the social media space and my life.

Also, if you’re not following me on LinkedIn, Facebook, or Instagram, what on earth are you doing!? Make sure you follow me, and you’ll get tons of amazing value, and you’ll get to see the behind the scenes and all that juicy content that I don’t post here.  

Now, if you’re part of my hardcore listeners, you’re the best. You’re one of the reasons I keep doing this week after week, even though I didn’t publish an episode last week, but don’t worry, I have a solid excuse.

In case you didn’t know already, I moved to Tallinn, in Estonia. Before, I traveled a lot when I worked at Leadfeeder, a SaaS business, and then after setting my own business four months ago.

I can’t believe it’s been four months already!

However, after living the digital nomad life, it’s time to settle down for a bit and find a place I can call home.

Let’s get started, everybody. I have a lot of cool things to tell you!

What’s ThIs Episode All About

  • What Have I Been Doing And Why I Haven’t Recorded An Interview
  • Is LinkedIn Video Dead?
  • Why You Should Build An Omnichannel Presence

What Have I Been Doing And Why I Haven’t Recorded An Interview

First, I moved to Tallinn to start my digital agency.

But why Tallinn, Dylan?

Well, Celia and I wanted to go somewhere that’s beautiful, somewhere with a great tech scene, and somewhere where we could have a really nice apartment just to get focused and work.

To us, Tallinn ticks all these boxes.

Also, to tell you the truth, over the last few months my focus has been a bit weak, and I’m just ready to get back on track.

So, everyone’s who’s on Tallinn or in Sweden or Finland, feel free to swing by! We have space here, and I’m more than happy for people to come and spend time here.

However, you know how it’s like when you’re moving into a new place. There’s a lot to be done and little time to do it, especially if you’re running your own business like me.

I’m sure a lot of you have had that feeling, too.

The thing is that I haven’t had the time to record an interview or an in-depth episode, so this one is just for me to say “Hey, we’re here.”

You know what it’s like when you move into a new place. There’s a lot that needs to be done, so imagine moving into a new place and running your own business. I’m sure a lot of you have had that feeling too. There are about a million and one things I need to be doing right now, and unfortunately, I haven’t had time to record an interview or an in-depth episode of the podcast, so this one this week is just for me to say, Hey, we’re here, and I haven’t forgotten about you.

But don’t worry, there are tons of interviews coming.

However, there’s something I do want to talk about on this episode.

Let’s talk about LinkedIn Video.

Is LinkedIn Video Dead?

You know I LOVE LinkedIn and LinkedIn video. Over the last six to twelve months, everyone has been pushing LinkedIn video, and some of my own vids have gone viral, especially the one about me quitting my job.

In fact, that single announcement got me my first clients, so, yes, LinkedIn and LinkedIn videos are awesome.

But, over the last couple of weeks, I and some content creators have started to see some slight problems.

You see, in the past, when one of my friends or I published a video, we saw HUGE reach. Kind of like what happened with LinkedIn short text updates before video updates.

The thing here is that my videos usually get 10,000 views minimum and maybe 100, 200 comments and a similar number of likes. I’m not one of those people who see likes and comments as a form of success; on the contrary, I’m more interested in what happens as a result of those likes.

However, when I came back and posted a LinkedIn video, I only got 3,500 views, but with the same number of engagements and comments.

This got me thinking. “What’s happening, should I be worried about this?”

Luckily for me, my good friend and client, Liston Witherill, who also has a great podcast show called The Liston.io Show, did some huge, in-depth research into this.

linkedin video liston witherill

Liston’s findings are on his Facebook group, Consulting Power Up.

Long story short: Things are changing with the LinkedIn algorithm and comments are getting more important than likes.

But, this also bodes a question: “Should you stick to one platform?” The simplest answer here is a simple no.

Why You Should Build An Omnichannel Presence

I’ve been super strategic about my content. I’ve always made sure I’m omnipresent and placing my content across multiple channels. For instance, you see me on Facebook; you see my Facebook group, my Instagram, and LinkedIn. But, over the last couple of years, I’ve been really pushing LinkedIn because it’s given me the best results.

Is that about to change? Who knows. I guess we’re all about to find out.

Why I believe is that video is the future and we should continue creating video content.

Now, what I believe is that since everybody’s doing video these days, LinkedIn might be adjusting their algorithms to fit these changes.

That’s why we shouldn’t rely only on one platform. And remember: no matter what you do, make sure you’re creating value. Don’t post only to say you’re there. Make sure your content is valuable.

If you’re a business owner and you’re not sure where to distribute your content or what to do that, I would encourage you to just test with plenty of different platforms.

Don’t just focus on one; and again, if you need any help, just reach out to me directly. I can give you some advice.

Last Words And Key Takeaways

  • I set my home base in Tallinn, Estonia
  • LinkedIn video is not dead, but it’s probably going to change a little
  • Video content is the future
  • Don’t focus only on one platform, try to build your omnipresence across different  channels

Once again, thank you for listening to this episode.

I know it’s short and it’s a bit different, but thanks for following the journey and I really do appreciate it, and if you enjoy this podcast, it would mean the world to me for you to subscribe in iTunes


Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies – That’s Right. I’m Setting Up My Own Business

You’re right, it’s me, your wonderful host. I quit my job.

If you follow my Facebook, LinkedIn, or Instagram, you probably knew already. But if you haven’t, you’d better do it because I share SOLID tips and tricks on a daily basis on all of those platforms.

Now let’s jump right into it.

What’s This Episode All About

  • Why Did I Quit?
  • How I stepped out of My Comfort Zone
  • If I Don’t Do It Now, Then When?
  • What’s Next For Me

Why Did I Quit?

I had been mulling over this decision and wanted to tell everybody, but I wanted it to be official before I shared it.

Believe me, it was hard not to tell you all but I believe decisions like this need to be done the right way.

You might be wondering why.

If you didn’t know I had been working for Leadfeeder, an amazing SaaS tool for the last year and a bit. The company is growing extremely fast and working on many exciting projects but for me, it just wasn’t enough.

That’s why about a month ago, I decided to quit.  

And here’s the reason why:

I’ve always wanted to be my own boss. I’ve always had this entrepreneurial streak in me and having my own business was something I had wanted to do for years.

That is the easy part.

But here’s the interesting thing.

I Stepped Out of The Comfort Zone

Things at Leadfeeder got to a point where it was comfortable. From the outside, I had a dream job. I was able to travel around Europe, work remotely, earn a good salary, and had many other great perks.

Then why on earth would I leave?

The main reason is that I simply wasn’t feeling challenged enough. I always need to feel that I’m evolving, learning, improving, and pushing myself.

As weird as it sounds, I want to be a little bit scared.

You know, like, when you wake up in the morning and feel not just excited but also a little nervous.

Something like that.

I feel like I thrive under pressure. That’s when the best of me really comes out. I have to step away from my comfort zone and seek discomfort to grow.

And, to be honest…

If I Don’t Do It Know, Then When?

Think about this for a moment. 

I have had the idea of setting up my own business for a while now, but I wasn’t sure if was ready yet.

However, what really made up my mind was this simple truth.

If I don’t make this decision now, would I ever make it? Would I ever take the leap?

Probably not.

I know some of you listening to this podcast have your own business and understand this inner struggle, but some of you are also working for someone and probably want to run your own thing.

Let me tell you something:

The only thing that’s stopping you is you.

I had this moment and realized that now is the best moment for me to do this.

You might be wondering “What’s Dylan up to now?”

What’s Next For Me?

I’m setting up my own digital agency.

Mhm. I’m building my own business.

Luckily, I was prepared for this moment and have something already up and running.

More on that is going to come over the next few weeks so please, connect with me on my social media channels. That way you’ll get the news as soon as it’s fresh off the press.

I’ll let you know what I’m going to do, how my agency’s going to be, and all those fantastic things I could do for you.

I just wanted to let you all know because you have been so supportive of me since I launched this podcast a few months ago.

I literally had to share the news with you.

Now, if you feel like you need some help or you can make some intros for me, you can reach me at Dylan@dylanhey.com.

I know this podcast was more an announcement than an episode but bear with me at this time because this is all super fresh and exciting.

I’ll be back in your eardrums with another interview next week so you don’t feel lonely.

And since we’ve been getting more listeners, this is a message for all the new people out there.

Go back and listen to the previous episodes; they have that value you were looking for but couldn’t find elsewhere. You’ll find interviews with marketers, founders, social media entrepreneurs.

For the old subscribers. You’re the best, and this wouldn’t be possible without you.   

Don’t forget to subscribe. I’ll see you next week for another episode!

Key Takeaways

  • I quit my job and will be setting up my digital agency (Woohoo!)