Tag Archives: entrepreneur

Is LinkedIn Video Dead? + A Quick Update On My Life

Hello, hello!

Welcome to this week’s episode of the Social Media Growth Show. If you’re new to the show, thank you for being here today. I suggest you go through all of my episodes, or at least a couple, so you get an idea of what’s been going on in the social media space and my life.

Also, if you’re not following me on LinkedIn, Facebook, or Instagram, what on earth are you doing!? Make sure you follow me, and you’ll get tons of amazing value, and you’ll get to see the behind the scenes and all that juicy content that I don’t post here.  

Now, if you’re part of my hardcore listeners, you’re the best. You’re one of the reasons I keep doing this week after week, even though I didn’t publish an episode last week, but don’t worry, I have a solid excuse.

In case you didn’t know already, I moved to Tallinn, in Estonia. Before, I traveled a lot when I worked at Leadfeeder, a SaaS business, and then after setting my own business four months ago.

I can’t believe it’s been four months already!

However, after living the digital nomad life, it’s time to settle down for a bit and find a place I can call home.

Let’s get started, everybody. I have a lot of cool things to tell you!

What’s ThIs Episode All About

  • What Have I Been Doing And Why I Haven’t Recorded An Interview
  • Is LinkedIn Video Dead?
  • Why You Should Build An Omnichannel Presence

What Have I Been Doing And Why I Haven’t Recorded An Interview

First, I moved to Tallinn to start my digital agency.

But why Tallinn, Dylan?

Well, Celia and I wanted to go somewhere that’s beautiful, somewhere with a great tech scene, and somewhere where we could have a really nice apartment just to get focused and work.

To us, Tallinn ticks all these boxes.

Also, to tell you the truth, over the last few months my focus has been a bit weak, and I’m just ready to get back on track.

So, everyone’s who’s on Tallinn or in Sweden or Finland, feel free to swing by! We have space here, and I’m more than happy for people to come and spend time here.

However, you know how it’s like when you’re moving into a new place. There’s a lot to be done and little time to do it, especially if you’re running your own business like me.

I’m sure a lot of you have had that feeling, too.

The thing is that I haven’t had the time to record an interview or an in-depth episode, so this one is just for me to say “Hey, we’re here.”

You know what it’s like when you move into a new place. There’s a lot that needs to be done, so imagine moving into a new place and running your own business. I’m sure a lot of you have had that feeling too. There are about a million and one things I need to be doing right now, and unfortunately, I haven’t had time to record an interview or an in-depth episode of the podcast, so this one this week is just for me to say, Hey, we’re here, and I haven’t forgotten about you.

But don’t worry, there are tons of interviews coming.

However, there’s something I do want to talk about on this episode.

Let’s talk about LinkedIn Video.

Is LinkedIn Video Dead?

You know I LOVE LinkedIn and LinkedIn video. Over the last six to twelve months, everyone has been pushing LinkedIn video, and some of my own vids have gone viral, especially the one about me quitting my job.

In fact, that single announcement got me my first clients, so, yes, LinkedIn and LinkedIn videos are awesome.

But, over the last couple of weeks, I and some content creators have started to see some slight problems.

You see, in the past, when one of my friends or I published a video, we saw HUGE reach. Kind of like what happened with LinkedIn short text updates before video updates.

The thing here is that my videos usually get 10,000 views minimum and maybe 100, 200 comments and a similar number of likes. I’m not one of those people who see likes and comments as a form of success; on the contrary, I’m more interested in what happens as a result of those likes.

However, when I came back and posted a LinkedIn video, I only got 3,500 views, but with the same number of engagements and comments.

This got me thinking. “What’s happening, should I be worried about this?”

Luckily for me, my good friend and client, Liston Witherill, who also has a great podcast show called The Liston.io Show, did some huge, in-depth research into this.

linkedin video liston witherill

Liston’s findings are on his Facebook group, Consulting Power Up.

Long story short: Things are changing with the LinkedIn algorithm and comments are getting more important than likes.

But, this also bodes a question: “Should you stick to one platform?” The simplest answer here is a simple no.

Why You Should Build An Omnichannel Presence

I’ve been super strategic about my content. I’ve always made sure I’m omnipresent and placing my content across multiple channels. For instance, you see me on Facebook; you see my Facebook group, my Instagram, and LinkedIn. But, over the last couple of years, I’ve been really pushing LinkedIn because it’s given me the best results.

Is that about to change? Who knows. I guess we’re all about to find out.

Why I believe is that video is the future and we should continue creating video content.

Now, what I believe is that since everybody’s doing video these days, LinkedIn might be adjusting their algorithms to fit these changes.

That’s why we shouldn’t rely only on one platform. And remember: no matter what you do, make sure you’re creating value. Don’t post only to say you’re there. Make sure your content is valuable.

If you’re a business owner and you’re not sure where to distribute your content or what to do that, I would encourage you to just test with plenty of different platforms.

Don’t just focus on one; and again, if you need any help, just reach out to me directly. I can give you some advice.

Last Words And Key Takeaways

  • I set my home base in Tallinn, Estonia
  • LinkedIn video is not dead, but it’s probably going to change a little
  • Video content is the future
  • Don’t focus only on one platform, try to build your omnipresence across different  channels

Once again, thank you for listening to this episode.

I know it’s short and it’s a bit different, but thanks for following the journey and I really do appreciate it, and if you enjoy this podcast, it would mean the world to me for you to subscribe in iTunes

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment

It’s Time To Share Some Truths…

Hello, everybody and welcome to this week’s edition of The Social Media Growth Show.

If you’re new around the block, this is the show where we share the latest tips, tricks, news, and growth hacks within the social media and marketing world so you can learn and get ahead of your competition.

As well as that, we also have amazing interviews with some of the world’s leading founders, entrepreneurs, and thought leaders on this show.

Actually, a couple of weeks ago, we had an amazing interview with Jonathan Grzybowski, the founder of Penji, an on-demand graphic design platform that you should totally check out.

Penji managed to find its first 200 customers as a result of social media campaigns they were running, and Jonathan shared all his secrets with us.

Read it here:

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Last week, I shared some of the latest news within the social media space, specifically about the new Facebook Ad Transparency Tool and Instagram TV.

Take a look:

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Now, let me reel you back in.

Today’s episode is going to be me and you. You and me.

But… this week’s going to be different from the rest.

To be honest, I had an interview prepared for this week, but I’m in Canada right now, staying at Celia’s family cottage that’s in the middle of nowhere, and even though we installed a Wi-Fi connection, it’s not strong enough to do interviews with people.

Take a look at the amazing place where I am at:

time-share-truth

That’s why I wanted to step away from social media growth, interviews, and social media stories.

You might think I’m crazy. After all, this show is called The Social Media Growth Show for a reason, right?

But, please bear with me for a while, and I’ll show you where I’m heading.

This week, ladies and gentlemen, I’ll talk about my entrepreneurial journey building my own company.

Without further ado, let’s get started.

What’s This Episode All About

  • How My Entrepreneurial Journey Started
  • What’s Important When You Build A Business
  • The Importance Of Setting Up Things Right From The Beginning
  • Make Sure Your Values Are Aligned

How My Entrepreneurial Journey Started

I’ve you’ve listened to my show before, you might know that I only started this journey two months ago when I left my job at LeadFeeder where I worked for a year.

I recorded an episode when that happened, and if you want to know all the details, please listen to it:

Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies

Since then, I’ve been in through the process of building my own agency, Hey Digital.

Here’s a sneak peek at the logo. Please tell me what you think in the comments, I want to hear your ideas and suggestions!

I’m just starting out, and it’s been one of the most exciting things I’ve ever done, but one of the things I’ve realized about this journey is that it’s full of questions. Especially one:

“What is important when you build a business?”

There are many answers to that question, but I’ve realized that, to me, there’s much more to life than just money.

What’s Important When You Build A Business

Everyone always leads with revenue goals, and that’s always at the front of their minds, and, don’t get me wrong, revenue is important for me, but money is not the most important thing.

To illustrate my point, let me share a story with you all.

A couple of weeks ago, I was in Los Angeles attending a mastermind event in Beverly Hills. It was a thing of dreams.

You probably don’t know this, but when I was a kid, my family didn’t have much money. No one in my family is an entrepreneur or a business owner and being able to spend time in a mansion in Beverly Hills with some of the most incredible business owners and entrepreneurs was one of those “pinch yourself” moments.

time-beverly-hills

And the coolest part wasn’t that I was learning and listening to amazing people but that these individuals were open to listening to me.

Other than that amazing experience, another key point I took from them was the importance of having solid core values.  

Surprisingly enough, this isn’t something I had thought enough about before.

But I think it’s something super important to a business.

When you work for a company, and they share their core values with you, you know that nobody actually cares about them. Not even the managers.

That made me reflect, read, and think about what’s really important for me and my business.

And the reason behind this is that yesterday –if you’re listening to this on Tuesday– the first full-time employee of Hey Digital started.

This is crazy, everybody.

Two months ago, I was working for somebody else, and now I hired a person to help me.

I did this because I really want to impact people. I want to actually change things around, and I really want to help people.

For example, over the last year and a half, I’ve been hiring freelancers and contractors to build my personal brand, and I love to help them. I love the feeling I get when they come back to me.

I’ll talk about Diego, the guy that’s been my content writer for the last 4-5 months. He came to me the other day and told me that some of the stuff I’ve been teaching and talking about had really helped him.

The best part of this is that I’ve been seeing him improve and even land new clients as a result of the stuff we’ve talked about.

That feeling inside is, like, magical for me when I know that I’ve impacted someone’s lives.

Now, let’s get back on track before I get too emotional.

The Importance Of Setting Up Things Right From The Beginning

I hired my first employee on Monday, and by talking to him, I realized the importance of onboarding and making sure every little detail is set up correctly. From technical things like his contract and his Slack to making sure he’s in sync with my core values.

But, more importantly, making sure he’s comfortable having these kind of open conversations.

Also, answering his questions about what the vision is for the business and how we can help each other, and that’s something I struggled with in the past because I haven’t actually done this before.

And it’s exciting, but it also scares the shit out of me.

Without a leader, there’s no way for a business to succeed.

Also, being this “leader” is something that has made me think a lot. I now have others that rely on me; employees that depend on me. I have to pull through because it’s not only me anymore.

That made me realise that entrepreneurship is not for everybody. It’s not as exciting and as fancy as many people think.

In fact, it’s a fucking grind.

The point is that I get scared; like, really scared. Really lonely.

I’m not sure about how to do some of this stuff. Onboarding someone is totally new to me, but I know that this grind is worth it because the benefits are just incredible.

I wanted to share this with you today, and I know it’s been different from the other episodes, but I wanted to share my journey with you.

This leads me to the next point in this episode.

Make Sure Your Values Are Aligned

This is one of the most important things I’ve learned so far.

For instance, if your clients aren’t aligned with your values, get rid of them. Don’t work with them; it’s only going to cause problems.

If your staff doesn’t align with your values, you need to talk with them.

Sit down and talk about these things. Be as open as possible and build trust with your team because that’s super important.

I’ve worked for some people that didn’t care about the small things that I did care about, and I don’t want to be that person.

I want to be the best leader that I can be. That’s why I need you guys. If you know ways for me to improve, please help me out. Please send me a message on LinkedIn, Facebook, or Instagram and lend me a hand.

Message me anytime; I want to be there for you.  

If you need some help, please let me know, connect with me wherever you want and let me help you. I want to learn from you and with you.

Thank you for being here and reading this to the end. If you enjoyed it, please subscribe on iTunes, tell a friend about it, and leave me a review.

You’re the best.

See you next episode!

build-a-startup

How to Build a Startup with the Founders of Quuu

Today I’m talking to Dan and Matt, the co-founders of Quuu, a content suggestions and promotion platform. I got the chance to meet these guys when we connected over some Facebook groups we’re all part of and over the last few months we’ve become good friends. Today, they talk with us about how they built their company Quuu, and they share some tips on how to begin your startup. 

So, thank you all for joining me today on the Social Media Growth Show.

What’s Today’s Episode All About

  1. Who Are Dan and Matt?
  2. What’s So Cool about Quuu?
  3. Quuu Today
  4. 4 Keys on How to Start a Business and Build Your Product

Who Are Dan And Matt?

Long story short, Matt is the CEO and Dan is the COO but like in many startups roles tend to blur and the lines between what they do are not set in stone, making them flexible and open to change.

Matt is a languages graduate and set up a niche agency as soon as he left university, doing public relations for poker professionals, which he sold a year and a half later.

Not so long after that, he met Dan and they started to work together on other projects until their first big idea, a platform called Resell My Service came into life, but after pitching it to some investors the idea got turned down.

They got back to the drawing board and tried to secure some money for their startup from Southwest Investment Group and won a startup award a few months later, which gave them press visibility and a bit of financial security. Two of the ingredients that later brewed Quuu, another of Dan’s brainchildren.  

Five years later, Quuu was born.

What’s so cool about Quuu?

Quuu is a hand-curated, content suggestion social media platform. Everything that goes in is checked to make sure it fits their client’s guidelines.

Another great feature of Quuu is their openness. Most companies wouldn’t disclose their numbers to the public in the way Quuu founders do, but they believe it’s better being transparent with their stakeholders and their team. The same principle applies to the problems the platform might manifest. In Dan’s words,

“If you’ve got an issue, that’s actually normal for a startup. If you identify a problem, that’s a good thing; it means that you can work on it together and improve. When you find an issue, and there’s no answer, that’s a problem.”

This means that they report their issues rather than hiding them, which helps them grow and get real, actionable feedback from their clients and their team.

Quuu Today

According to Matt, today Quuu’s Monthly Recurring Revenue is around $30,000 which means they’re steadily growing and even making a profitable revenue, which in the startup world can be hard to attain particularly because many of them end up losing money. In terms of users, Quuu has around 23,000 monthly active users and 800 paying subscribers.

4 Keys on How to Start a Business and Build Your Product

Let’s think. You’ve got this amazing idea that you think is going to change the world, but how do you make it work, especially when you don’t have the technical skills to make it happen?

Network, Network, and Network

At first, according to Matt, you need a network of people you can ask for help. In his words:

“Having a network of developers and makers at hand is really useful when you’re coming up with these ideas.”

Another good idea when it comes to building a startup is connecting with the community your product will serve. If you have an idea you think will serve well, start talking to people and see what happens. Besides, having people around you who can help will save you not only money but also guarantee quality results.

Get Advice and Feedback

In fact, many things can be learned from a single piece of feedback. By talking to people, but you can learn whether or not there’s a market for your idea. It doesn’t really matter if these people are around the corner or on the other side of the world, reach out to them.

Also, other people’s advice lets you know whether or not your concept and your unique selling proposition are aligned with what you want to do so you don’t neglect it and lose focus.

There are great sites that Dan and Matt mentioned for finding that feedback and advice. One of them is Product Hunt, and the other is Beta List. Make sure you check both out; there are thousands of entrepreneurs out there who might be willing to help you.

Never Forget Communication

Most of the startups nowadays make use of remote collaborators; that’s why thorough communication is absolutely essential when you’re building a startup or any business. Make sure your team shares your vision and understand the product you’re all building. There are many ways for you to keep communication channels open. Slack for instance, is a great tool. Try it and tell us how it works for you.

Similarly, Quuu’s team tries to keep communication and good vibes flowing. 

Like Matt says, 

“In terms of productivity, I genuinely believe we’re more productive as a remote working team. And we probably have more conversations with one another by Slack or Skype because of that; we are more fluid and able to do more.”

And what he says is true. In regular offices, we barely talk to other people but when you are a remote worker the barriers are just not there and communication becomes easier.

Keep Your Balance

Another interesting and crucial part of Quuu’s co-founders is their interest in personal development. While their work is entirely remote and they could be in their houses all day long catering to their business’ needs, they recognize the importance of balance. This means going out, leaving the house, and meeting people.

This also makes you more productive and able to achieve more. 

Key Points of Today’s Episode

  • Don’t be shy about getting your ideas out there and in front of others
  • Listen to other people’s reactions and feedback
  • Build a network of professionals you can call when you’re building your startup
  • Test and measure everything you can; you’ll learn a lot about your business
  • Keep your communication channels open and talk to your team
  • Don’t make it all work, go out and act human from time to time

If you want to know more about Quuu, What they do, and how they do it, you can go to their website or subscribe to their YouTube channel.

To make sure you don’t ever miss one of these episodes, hit that subscribe button in itunes and get my podcasts delivered straight to your device.

Thank you all for being here. You’re great.

Stay tuned and see you next episode!