Tag Archives: facebook ads

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Welcome to another episode of The Social Media Growth Show. I’m super grateful that you’ve decided to join us today.

For all the new listeners here, thank you for coming. You’ve made one of the best decisions in your life; I guarantee it *wink wink*.

In this show, you will learn the latest tips and tricks to hack your way to social media marketing success.

The last episode, we talked with Jonathan Grzybowski, the Co-Founder of Penji, a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a fixed monthly cost.

The best part about Penji?

They got their first 200 clients in only six months and all thanks to social media.

Amazing, huh?

Click below and get Jonathan’s tricks straight to your ears.

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Now, let’s get going.

This week is going to be just me and you.

 

Today, I’ll be Newscaster Dylan, bringing you the spiciest stories within the social media space, like two episodes ago when we talked about how Facebook is getting into the streaming business.

Surprise, surprise. This will be an episode about Facebook, too.

Why?

Because, this week, Facebook launched its ad transparency tool.

So, get yourselves comfortable. I hope you enjoy this episode!

What’s This Episode All About

  • What’s New With Me
  • How Does The Facebook Ad Transparency Tool Work
  • Why Is The Facebook Ad Transparency Tool Useful?
  • Instagram Launches Instagram TV
  • Liston’s Sell With Confidence Giveaway

What’s New With Me

I’ve been traveling a lot over the past two months. I’ve gone to Orlando (Yes, I went to the Magic Kingdom), to Los Angeles (I had a cryotherapy session)

facebook-ad-transparency-tool

 And I’m now in Canada, and I plan to be here for three weeks until I go to… I’m sorry, that’s a secret. But you’ll find out eventually if you keep listening to the show.

facebook-ad-transparency-tool

If you want to see more awesome pics, follow me on Instagram.

What’s The Facebook Ad Transparency Tool

After the Cambridge Analytica Scandal, Facebook has tried to tighten their data security and increase their transparency, and this tool is their first move to achieve that.

Take a look at this quick video and find out what’s the Facebook ad transparency tool all about.

How Does The Facebook Ad Transparency Tool Work

With the transparency tool, you can now see which ads these pages are running.

For instance, let’s say, Tai Lopez. I’m sure Tai’s ads have hit many of you at some point because Tai has a HUGE personal brand.

Now, let’s say I’m curious and I want to see which ads Tai is running.

I go to Tai’s Facebook page and then, in the cover header, you go the left-hand corner, and you’ll see an option called “Info and Ads.”

When you click there, you will see a screen that shows you every ad in every country where Tai –or any person you might be seeing.

While you can’t see whom they’re targeting, you can see which ads this person might be running.

Take a look 

Why Is The Facebook Ad Transparency Tool Useful For Your Business?

For a marketer like me, the Facebook Ad Transparency Tool is amazing because it lets me know what my competitors are doing and how they’re doing it.

  • Competitor Analysis

Or let’s say that you’re running a Rick & Morty store and you want to see what your competition is doing.

You can find all the stores near you, find their Facebook pages, and see what they’re doing. That way, you can see what they’re doing, and you can tweak your ads to match and beat your competition.

You know what the coolest thing about the ad transparency tool is?

It’s completely free and takes, like 2 seconds.

  • Learning How To Use Facebook Ads

Also, if you’re learning how to use Facebook ads, this is especially important because you can now see what others are doing and you can quickly pick insights about what the people in your niche do.

You will see which pages are running successful ads and which are not so cool, which will give you an edge when it comes to prospecting and looking for clients.

Instagram Launches Instagram TV

I talked about this on a previous episode, but in case you didn’t know, Instagram launched a new functionality called Instagram TV, which lets you post videos longer than 1 minute and shorter than 1 hour.

In my opinion, this is Instagram’s attempt to compete with YouTube and, in a way, it’s also one of the signals that TV as we know it is coming to an end.

instagram-tv

I haven’t used it and haven’t watched any, to be honest with you, so I want to hear what you have to say about it.

Also, if you think I should start using it, please go ahead, message me on Instagram or send me an email and let me know what you think.

What kind of videos do you like?

Liston’s Sell With Confidence Giveaway

Liston Witherill, a good friend of mine and one of the first guests of this podcast has launched his own podcast, The Liston.io Show.

Do you want to know what else Liston is doing?

A giveaway.

He’s giving away $4,000 software tools for free to 5 lucky people, but also, everybody who enters in the giveaway will receive a gift.

That gift is a free license to Pick, Sujan Patel’s scheduling tool.

Besides this amazing gift, Liston will share amazing, valuable stuff, so I recommend you listen to his show.

Last Words And Key Takeaways

During one of the mastermind events I attended in Los Angeles, I listened to Matt Manero, author of You Need More Money. In this book, Matt talks about how he took his business from 6 to 9 figures in just 18 months all while focusing on his core values and his company values.

That book really opened my eyes to a lot of new things, and I think it’s a great read.

Check it out!

One last thing. If you enjoyed this podcast, please press the subscribe button.

You’re incredible, everybody.

See you next Tuesday.

Facebook Gets Into Streaming, LinkedIn Rolls Your Commute, and Other Social Media News

Hello, everybody and welcome to this week’s Social Media Growth Show. You make my day brighter and motivate me to do better things every day.

If you’re new to this podcast, thank you for choosing it. I promise I’ll share the most value possible and  I’ll make it worth your while.

To get to know me a little better, check my last episode about the new Instagram algorithm and now that you’re at it, follow me on Instagram!

Now, if you are one of my loyal listeners, I love you; you are my best friend.

Thank you for coming back. I really appreciate it.

Before we start, Let me tell you that this show is going to be just you and me.

But don’t be sad just yet.

I’m actually enjoying this one to one format too, and it seems that many of you are, too.

Don’t get me wrong, interviews are amazing, and I know we all learn a lot from my wonderful hosts, but I like to keep it different every week.

This week, I’ll be Dylan the newscaster again, and I’ll bring you this week’s hottest news within the social media world like I’ve been doing a few times.  

Fasten your seatbelts, everybody; this is going to be one hell of a ride.

What’s This Episode All About

  • What’s New With Me?
  • Facebook Gets Into Streaming
  • Facebook Ads Will Be Part Of Marketplace
  • Instagram Might Implement 1-Hour Long Videos
  • LinkedIn Rolls “Your Commute”

What’s New With Me?

The last 7 days have been amazing. I was in Antwerp, Belgium for three days and it was AWESOME. I was there for The Growth Conference, a dope conference with amazing guests and a lot of great value.

The thing is that, typically, most of these events happen in the US and having one in Europe was super exciting. The event had some of the most important personalities in the marketing and social media space, and it opened my eyes to lots of stuff.

The best thing about this event wasn’t only the conference, though.

To me, the best was being able to meet with some of the internet friends I’ve connected with over Facebook and LinkedIn.

Besides from meeting all these amazing people, my key takeaway was this one:

Taking online relationships offline is super powerful, and I want to try and do more of that in the future.

By the time you listen to this, I’ll be on a plane flying to Orlando, where I’ll be for about a week (I’m going to Disney). Then, I’ll be in L.A. for two weeks, and then I’m going to Canada for about a month.

If you’re around, hit me up!

But let’s stop talking about me and get cooking.

Facebook Gets Into Streaming

Facebook recently launched a video game streaming service called Facebook.gg, and If you’re into video games, you’ll recognize that GG stands for “good game,” which is a phrase you say after you’ve whooped someone’s ass.

The service works like Twitch, another popular streaming platform for gamers where they can build their audiences and even earn money. (I’m not a huge gamer myself, but I do enjoy watching streaming)

It seems Facebook is trying to compete here, too.

Facebook.gg suggests you stream for you to follow based on whom you follow and what you like. According to what I’ve seen, it seems that the platform is pretty similar to Twitch and it offers pretty much the same service.

And yes, you might be thinking that Facebook is huge, but, in my opinion, it might be a little too late to compete here because Twitch is crushing it.

facebook-gg

Facebook Introduces Lip-sync Features to Its Live Videos

It seems Facebook is trying to compete with Musical.ly. If you don’t know what Musical.ly is, check it out, a lot of teenagers and kids are using it.

It’s pretty simple to use. People record funny videos of themselves and then lip-sync along songs.

Facebook, is trying to introduce a lip-sync feature too, but only to their live videos.

If you try to record a live video on Facebook, you’ll see it’s got a new lip-sync feature where you can search famous songs and sings.

In this case, this niche is still growing so we’ll see how it works out in a few months.

Facebook Ads Will Be Part Of Marketplace

I’ve been running a Facebook Ads campaign for over the last month for a client of mine who’s running the Sales Confidence conference SaaS event on London on June 21.

The new story here is that, pretty soon, you’ll be able to advertise straight to Facebook Marketplace, that place on Facebook where you buy things from people near you.

The sad part is that it’s only available in the US. Canada, Australia, and New Zealand –not in the UK or anywhere else.

You can create ads that go directly to Facebook Marketplace, which is great news for small businesses and people who are selling things.

Let’s see how this product develops!

facebook-marketplace

Instagram Might Implement 1-Hour Long Videos

There’s as a rumor around Instagram that says that soon you’ll be able to upload videos up to 1-hour long.

If you’ve tried to upload a long video to Instagram before, you probably noticed it takes a long time to upload, and if that’s going to happen, Instagram might need to improve their upload speeds to make it possible or this whole idea might be a huge mistake.

LinkedIn Rolls “Your Commute”

You probably know that I love LinkedIn and that the platform has completely changed the way I do things. Well,  Your Commute is a new functionality that allows you to see which jobs are available around you and how long would it take you to get there.

For instance, if I’m into sales and marketing and I want a job that’s a 35-minute commute from my place, I can find it.                                                       

How fucking cool is that?

               linkedin-commutelinkedin-commute-2

These are the top 5 social media news stories, everybody. A short and snappy episode with the facts.

Over the last week, many of you have reached me and gave me tons of feedback, and I really appreciate it.

In fact, some of these amazing people who reached me will be featured on the show, so keep your eyes and ears peeled.

Thank you for reaching out!

Remember, you can always reach me; I’m pretty cool in person, too, so if you’re in any of the places I mentioned, let me know, and we’ll totally meet.

If you enjoyed it, subscribed. If you subscribed already, send me a comment.

Key Takeaways 

  • Connect with me if you’re in Orlando, Los Angeles, or Toronto
  • Facebook is getting huge and expanding to many different places
  • LinkedIn 1-hour videos could be the new Youtube
  • Facebook will start their streaming service