Welcome to another episode of The Social Media Growth Show!
Thank you for being here. If you’re new, nice to meet you, I’m your host, Dylan Hey.
In this show, I do two things: One, I share the latest tips and tricks about social media; and two, I interview thought leaders, entrepreneurs, founders, and overall amazing people with incredible things to share.
Last week, I talked about the reasons I moved to Tallinn and also talked a bit about LinkedIn video, and two episodes ago, I interviewed my man James Carbary from Sweet Fish, and we talked about B2B podcasts.
And if you’re one my amazing subscribers, thank you. You mean a lot to me and I’d love to connect with you.
You should definitely check that group out.
Daniel, nice to meet you!
Let’s get started, everybody. I hope you brought your fireproof suit with you, because this episode is HOT.
What’s Today’s Show All About
- Who’s Daniel Bechsgaard And How He Got Into Copywriting
- How To Provide Value And Position Yourself Better As a Freelancer
- Daniel’s Keys To Positioning Yourself As A Freelancer
Who’s Daniel Bechsgaard And How He Got Into Copywriting
Daniel didn’t plan to become a freelancer, but after a trip to Taiwan where he ran out of money sooner than he expected because of the Canadian oil crisis, he met his mentor Yves, who changed the way he saw things.
“I was working at a hostel for free bed and just doing odd jobs, everything from English teaching to cleaning to dressing up as the balloon man. And living in this hostel with me, there was a French engineer who saw my situation and he’s just, like, ‘I’ll teach you how to become a freelancer.’”
With Yves mentorship, Daniel signed up on Upwork and leveraged his knowledge in fitness and nutrition (he used to be an amateur powerlifter), and a few months later, he was making $70 an hour.
But soon he hit the ceiling.
He went back to his mentor, and he told him to find a way to provide more value; that’s when he started to study nutrition and psychology and fast forward another six months, he had hit the ceiling again.
It turned out that his clients weren’t really interested in him being a doctor or a PhD student; on the contrary, they hired Daniel because he was able to provide them with exactly what they wanted.
This second ceiling made Daniel consider copywriting, but, as he says, copy is a whole other monster. He struggled for a few months, and when he started producing some results, he went to his old clients and pitched them copywriting services.
And now, two years since then, he’s grown a lot.
In fact, to him copywriting applies to pretty much everything in life because it’s basically persuasion and that involves understanding human psychology.
How To Provide Value And Position Yourself Better As a Freelancer
One of Daniel’s main advice is to find a way to connect your service to the income; to the revenue of the business that’s hiring you.
If you write copy, for instance, highlight how your copy increased your client’s ROI or their visibility.
And this is something you can do with pretty much every single niche.
Concerning positioning, Daniel uses Upwork a lot, and while I haven’t advertised my services on Upwork, I’ve found amazing talent there, but I’ve also heard a lot of people complaining that Upwork doesn’t work or that you can’t earn money there.
To Daniel, this doesn’t have to do with Upwork as a platform; instead, he thinks it’s all a matter of mindset.
Upwork hosts thousands of people actively looking for your services, all you have to do to is show them why you’re the best option.
And another thing: most of the competent people at their skillsets think Upwork is useless.
So, once your prospects find you’re one of only two people out of 50 applying to this job that’s actually qualified, they’ll feel compelled to hire you.
Even if your sales ability is aren’t amazing.
But that’s the thing. You don’t need to sell as much as you think because people are already looking for your services. That makes things much easier, especially for beginners or people who are in a niche like translation or graphic design or a niche where their sales ability might not necessarily be amazing.
In fact, Daniel uses an analogy that I really liked. It goes like this:
“A guy is in the desert and thirsty as hell and needs to find some water, so he rolls up and finds a huge river with tens of thousands of gallons of water flowing every minute, but there are thousands of people they’re drinking from the river. So, the guy says, ‘oh, there’s too many people that are drinking from the river, it’s going to run out. I have to go find another river.’ So, then he walked off into the desert another four hours, finds it dried up stream with nobody there, squeezes a few drops of water out of the sand into in his mouth and then dies.”
No matter what people want to think, it’s never too saturated. It’s just finding the spot along the river.
Daniel’s Keys To Positioning Yourself As A Freelancer
Positioning is a slippery slope. You can try and position yourself as a Lamborghini if you’re a Fiat, but you need to have something to back that claim.
Daniel saw this really soon in his career. He realized that the most skilled people were not necessarily the top earners. Actually, he saw how people taught themselves skills and a month after they landed great clients.
They just positioned themselves in a way where the client had more faith in them and was willing to pay that extra just because they felt like they were getting it done by a top-quality service who had the right contact and understood the whole process.
In the end, if you don’t believe in yourself and your own skill set or your own offering, nobody else is going to be.
So, the key here is understanding how your services are going to help your client generate sales and using that knowledge to leverage your services. If you know you can generate $50,000 in sales, why not charging $5,000 for a sales letter?
And that’s something clients need to see so you can start charging more and positioning yourself better.
Remember, your clients are paying for you to generate the money. So long as they don’t have some terrible, terrible traffic guy or an absolute terrible marketing funnel, they’re going to make money off of this. That gives you a lot of faith in your own services, and that allows you to position yourself that way because you’ve got something to back it up.
- Find a way to connect your service to the revenue your client’s business generates
- Finding great clients on Upwork (or anywhere) is a matter of mindset
- Upwork is a great place to connect with clients looking exactly for what you offer
- You need something to back your claims when you’re positioning yourself
- If you don’t believe in your skills, nobody will
I hope you really enjoyed that episode with Daniel. If you listen to these episodes every week or if you’re new around here and you did enjoy this episode, please go ahead and subscribe to the podcast in iTunes or wherever it is you’re listening, and remember that we released a brand new episode every single Tuesday.