Tag Archives: growth conference

It’s Time To Share Some Truths…

Hello, everybody and welcome to this week’s edition of The Social Media Growth Show.

If you’re new around the block, this is the show where we share the latest tips, tricks, news, and growth hacks within the social media and marketing world so you can learn and get ahead of your competition.

As well as that, we also have amazing interviews with some of the world’s leading founders, entrepreneurs, and thought leaders on this show.

Actually, a couple of weeks ago, we had an amazing interview with Jonathan Grzybowski, the founder of Penji, an on-demand graphic design platform that you should totally check out.

Penji managed to find its first 200 customers as a result of social media campaigns they were running, and Jonathan shared all his secrets with us.

Read it here:

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Last week, I shared some of the latest news within the social media space, specifically about the new Facebook Ad Transparency Tool and Instagram TV.

Take a look:

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Now, let me reel you back in.

Today’s episode is going to be me and you. You and me.

But… this week’s going to be different from the rest.

To be honest, I had an interview prepared for this week, but I’m in Canada right now, staying at Celia’s family cottage that’s in the middle of nowhere, and even though we installed a Wi-Fi connection, it’s not strong enough to do interviews with people.

Take a look at the amazing place where I am at:


That’s why I wanted to step away from social media growth, interviews, and social media stories.

You might think I’m crazy. After all, this show is called The Social Media Growth Show for a reason, right?

But, please bear with me for a while, and I’ll show you where I’m heading.

This week, ladies and gentlemen, I’ll talk about my entrepreneurial journey building my own company.

Without further ado, let’s get started.

What’s This Episode All About

  • How My Entrepreneurial Journey Started
  • What’s Important When You Build A Business
  • The Importance Of Setting Up Things Right From The Beginning
  • Make Sure Your Values Are Aligned

How My Entrepreneurial Journey Started

I’ve you’ve listened to my show before, you might know that I only started this journey two months ago when I left my job at LeadFeeder where I worked for a year.

I recorded an episode when that happened, and if you want to know all the details, please listen to it:

Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies

Since then, I’ve been in through the process of building my own agency, Hey Digital.

Here’s a sneak peek at the logo. Please tell me what you think in the comments, I want to hear your ideas and suggestions!

I’m just starting out, and it’s been one of the most exciting things I’ve ever done, but one of the things I’ve realized about this journey is that it’s full of questions. Especially one:

“What is important when you build a business?”

There are many answers to that question, but I’ve realized that, to me, there’s much more to life than just money.

What’s Important When You Build A Business

Everyone always leads with revenue goals, and that’s always at the front of their minds, and, don’t get me wrong, revenue is important for me, but money is not the most important thing.

To illustrate my point, let me share a story with you all.

A couple of weeks ago, I was in Los Angeles attending a mastermind event in Beverly Hills. It was a thing of dreams.

You probably don’t know this, but when I was a kid, my family didn’t have much money. No one in my family is an entrepreneur or a business owner and being able to spend time in a mansion in Beverly Hills with some of the most incredible business owners and entrepreneurs was one of those “pinch yourself” moments.


And the coolest part wasn’t that I was learning and listening to amazing people but that these individuals were open to listening to me.

Other than that amazing experience, another key point I took from them was the importance of having solid core values.  

Surprisingly enough, this isn’t something I had thought enough about before.

But I think it’s something super important to a business.

When you work for a company, and they share their core values with you, you know that nobody actually cares about them. Not even the managers.

That made me reflect, read, and think about what’s really important for me and my business.

And the reason behind this is that yesterday –if you’re listening to this on Tuesday– the first full-time employee of Hey Digital started.

This is crazy, everybody.

Two months ago, I was working for somebody else, and now I hired a person to help me.

I did this because I really want to impact people. I want to actually change things around, and I really want to help people.

For example, over the last year and a half, I’ve been hiring freelancers and contractors to build my personal brand, and I love to help them. I love the feeling I get when they come back to me.

I’ll talk about Diego, the guy that’s been my content writer for the last 4-5 months. He came to me the other day and told me that some of the stuff I’ve been teaching and talking about had really helped him.

The best part of this is that I’ve been seeing him improve and even land new clients as a result of the stuff we’ve talked about.

That feeling inside is, like, magical for me when I know that I’ve impacted someone’s lives.

Now, let’s get back on track before I get too emotional.

The Importance Of Setting Up Things Right From The Beginning

I hired my first employee on Monday, and by talking to him, I realized the importance of onboarding and making sure every little detail is set up correctly. From technical things like his contract and his Slack to making sure he’s in sync with my core values.

But, more importantly, making sure he’s comfortable having these kind of open conversations.

Also, answering his questions about what the vision is for the business and how we can help each other, and that’s something I struggled with in the past because I haven’t actually done this before.

And it’s exciting, but it also scares the shit out of me.

Without a leader, there’s no way for a business to succeed.

Also, being this “leader” is something that has made me think a lot. I now have others that rely on me; employees that depend on me. I have to pull through because it’s not only me anymore.

That made me realise that entrepreneurship is not for everybody. It’s not as exciting and as fancy as many people think.

In fact, it’s a fucking grind.

The point is that I get scared; like, really scared. Really lonely.

I’m not sure about how to do some of this stuff. Onboarding someone is totally new to me, but I know that this grind is worth it because the benefits are just incredible.

I wanted to share this with you today, and I know it’s been different from the other episodes, but I wanted to share my journey with you.

This leads me to the next point in this episode.

Make Sure Your Values Are Aligned

This is one of the most important things I’ve learned so far.

For instance, if your clients aren’t aligned with your values, get rid of them. Don’t work with them; it’s only going to cause problems.

If your staff doesn’t align with your values, you need to talk with them.

Sit down and talk about these things. Be as open as possible and build trust with your team because that’s super important.

I’ve worked for some people that didn’t care about the small things that I did care about, and I don’t want to be that person.

I want to be the best leader that I can be. That’s why I need you guys. If you know ways for me to improve, please help me out. Please send me a message on LinkedIn, Facebook, or Instagram and lend me a hand.

Message me anytime; I want to be there for you.  

If you need some help, please let me know, connect with me wherever you want and let me help you. I want to learn from you and with you.

Thank you for being here and reading this to the end. If you enjoyed it, please subscribe on iTunes, tell a friend about it, and leave me a review.

You’re the best.

See you next episode!

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

First of all, let me say I’m super sorry about the last two weeks.

If you didn’t know already, I’m in the US now. I’ve been in Orlando, and I’m now in Los Angeles trying to go to as many events as I can, meeting with amazing people, and essentially learning a lot so I can always give you the hottest tips and tricks ever.

Last episode, we talked about what was going on Facebook, LinkedIn,  and Instagram. If you haven’t checked it, please do it.

This episode, I’m bringing you an amazing guest to make up for my disappearance.

And a photo of Disney World.

I hope you forgive me. 


Do you forgive me now?

Thanks! You’re the best.

Today’s guest is one of the co-founders of a company who acquired over 200 customers in their first six months, all from social media.

Please, make way for Jonathan Grzybowski, millennial podcaster, future WWE title holder, and co-founder of Penji.

Penji is a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a monthly cost.

Bring in the trumpets, please….

Let’s get this show on the road, shall we?

What’s Today’s Episode All About

  • Who is Jonathan and How Penji was Born
  • How Penji Got 200 Customers In Less Than 6 Months
  • What’s Next For Penji
  • Jonathan’s Final Recommendations

Who is Jonathan and How Penji was Born

Jonathan says he can sum up his background in 30 seconds or less so here it goes.

He grew up in Northeast Philadelphia, started his entrepreneurial road at a young age, worked for Apple, started an agency, and failed a lot.

He likes food, wine, and the WWE.

But, more importantly, he’s the type of person that’s always pushing forward and doesn’t let failure push him back.

Isn’t that great?

Take a look at this video and listen to the man itself.

Now, let’s talk about Penji!

Penji is an on-demand graphic design service that was born out of Jonathan and his team’s internal needs.

In his words,

“We started an agency five or six years ago. We were a full-service agency that began at SEO, app design and development, web design and development, and social media marketing. Although we were servicing businesses, I can say that we weren’t the greatest of the agencies. We worked really well; we provided good results for our clients, but it was just never fulfilling. We kind of felt that we  were just chasing money.”

Despite that it wasn’t fulfilling, one of the things customers kept saying is that they were really good at design.

And we can say that was the nudge they needed to steer the ship in the right direction. They created Penji as an internal tool to scale in their process, and after a trip to Vietnam, after they started asking themselves about their company’s core values, they decided to launch Penji in October 2017.

Well, everybody, the moment of the value has come. It’s the time to reveal Jonathan’s secrets…

Are you ready?

How Penji Got 200 Customers In Less Than 6 Months

In my experience, when people think of the things they need to build a business, they rarely think about the needs of the customer.

That’s the reason I’ve been trying to focus on conversations rather than simply thinking of a logo or a website.   

In Jonathan’s case, he did something similar. He started selling his service and talking to people months before the platform was even ready.

Their philosophy was rather simple; they started asking people a simple question:

“If we build this, would you buy it.”

Let’s see what Jonathan has to say about his approach:

“When we first started our business, we actually thought startups and small businesses would kill for a business like this one and we were so wrong. The startups don’t hang around as often as agencies would, and we wouldn’t have found that out unless further on when we started getting more customers. But, in the very beginning, we were just collecting data.”

And that’s the foundation of Penji’s success. But, of course, that’s not nearly all of it. I managed to extract Jonathan’s secrets, and I’ve laid here for you.

These are the keys that helped Jonathan on getting get 200 customers in just 6 months.

  • Network As Much As You Can

Through the course of six years, he personally networked with everybody under the sun, networking non-stop to build a strong following.

He leveraged his age and his connections as much as could to build awareness about himself and what he did. He then sent messages and surveys to people that knew him and collected amazing amounts of data.

  • Build A Community-Driven Company

Penji is based on Camden, New Jersey; an area that can be considered relatively poor and violent, but that’s also resurging due to companies going there thanks to tax benefits.

Also, they are one of the few –if not the only one– startups in Camden that’s actively giving back to the community by offering jobs and internships to people in the city through the program Camden Unlimited.

The initiative sought to change the digital landscape of the city by offering non-profits design work for free, which attracted the press and actually increased their customer base.

The key here is never trying to be something that you’re not. Don’t do things just for exposure if you don’t really care.

  • Align Your Business With Your Personal Values

Always align the person you are with your business and what you do. No matter what you do, there should always be a person behind; someone for people to connect with. Being faceless might give you revenue but won’t really help you reach people and offer real value.

If you don’t know your values, try and ask someone else. People might look at like “WTF,” but that will probably give you a good idea of how others perceive you.

PRO TIP: Reach out to a few close people and ask them to see what they tell you. Or even better, ask your customers “Why are you choosing this service?”

What’s Next For Penji

As of today, Penji has 260 paying customers and, to Jonathan, it’s time to scale.

“It’s time to organize things; it’s time to be a numbers-driven company. It’s time to be more prepared, and now we’re on a process of changing our procedures and rethinking how we want to explain our business to prepare for what’s next.”

It’s all a matter of being consistent and staying grounded, Jonathan says.

Believe me; there are many distractions on the internet and consistency is the thing you need the most when you’re looking to scale your business.

Rather than coming up with new ideas every time you see something new, focus on what you have to in front of you and you should be fine.

Jonathan’s Final Recommendations

Jonathan is super straight to the point on this and says that “everything you read and see, make sure it’s curated and produced well.”

On a personal level, Jonathan created a website called The Bad Vegans, which is a blog where he talks about his experiences with veganism and how bad he was at it and how he’s trying to improve.


And now that you think of it, many people, I included, would be vegan if they really knew what to do and how to eat well.

That’s it for today, everybody. I love you; you’re awesome and this wouldn’t be possible without your help. 

If you liked the episode, please send me a comment or add me on Facebook, LinkedIn, or Instagram. I want to hear from you. 

Key Takeaways

  • Growth is always about relationships, but never try to be something you’re not
  • Even if you don’t have a physical HQ, try to build a community and help others
  • Personal values are what makes your business different from the rest; think of who you are before thinking of what you want to sell



Facebook Gets Into Streaming, LinkedIn Rolls Your Commute, and Other Social Media News

Hello, everybody and welcome to this week’s Social Media Growth Show. You make my day brighter and motivate me to do better things every day.

If you’re new to this podcast, thank you for choosing it. I promise I’ll share the most value possible and  I’ll make it worth your while.

To get to know me a little better, check my last episode about the new Instagram algorithm and now that you’re at it, follow me on Instagram!

Now, if you are one of my loyal listeners, I love you; you are my best friend.

Thank you for coming back. I really appreciate it.

Before we start, Let me tell you that this show is going to be just you and me.

But don’t be sad just yet.

I’m actually enjoying this one to one format too, and it seems that many of you are, too.

Don’t get me wrong, interviews are amazing, and I know we all learn a lot from my wonderful hosts, but I like to keep it different every week.

This week, I’ll be Dylan the newscaster again, and I’ll bring you this week’s hottest news within the social media world like I’ve been doing a few times.  

Fasten your seatbelts, everybody; this is going to be one hell of a ride.

What’s This Episode All About

  • What’s New With Me?
  • Facebook Gets Into Streaming
  • Facebook Ads Will Be Part Of Marketplace
  • Instagram Might Implement 1-Hour Long Videos
  • LinkedIn Rolls “Your Commute”

What’s New With Me?

The last 7 days have been amazing. I was in Antwerp, Belgium for three days and it was AWESOME. I was there for The Growth Conference, a dope conference with amazing guests and a lot of great value.

The thing is that, typically, most of these events happen in the US and having one in Europe was super exciting. The event had some of the most important personalities in the marketing and social media space, and it opened my eyes to lots of stuff.

The best thing about this event wasn’t only the conference, though.

To me, the best was being able to meet with some of the internet friends I’ve connected with over Facebook and LinkedIn.

Besides from meeting all these amazing people, my key takeaway was this one:

Taking online relationships offline is super powerful, and I want to try and do more of that in the future.

By the time you listen to this, I’ll be on a plane flying to Orlando, where I’ll be for about a week (I’m going to Disney). Then, I’ll be in L.A. for two weeks, and then I’m going to Canada for about a month.

If you’re around, hit me up!

But let’s stop talking about me and get cooking.

Facebook Gets Into Streaming

Facebook recently launched a video game streaming service called Facebook.gg, and If you’re into video games, you’ll recognize that GG stands for “good game,” which is a phrase you say after you’ve whooped someone’s ass.

The service works like Twitch, another popular streaming platform for gamers where they can build their audiences and even earn money. (I’m not a huge gamer myself, but I do enjoy watching streaming)

It seems Facebook is trying to compete here, too.

Facebook.gg suggests you stream for you to follow based on whom you follow and what you like. According to what I’ve seen, it seems that the platform is pretty similar to Twitch and it offers pretty much the same service.

And yes, you might be thinking that Facebook is huge, but, in my opinion, it might be a little too late to compete here because Twitch is crushing it.


Facebook Introduces Lip-sync Features to Its Live Videos

It seems Facebook is trying to compete with Musical.ly. If you don’t know what Musical.ly is, check it out, a lot of teenagers and kids are using it.

It’s pretty simple to use. People record funny videos of themselves and then lip-sync along songs.

Facebook, is trying to introduce a lip-sync feature too, but only to their live videos.

If you try to record a live video on Facebook, you’ll see it’s got a new lip-sync feature where you can search famous songs and sings.

In this case, this niche is still growing so we’ll see how it works out in a few months.

Facebook Ads Will Be Part Of Marketplace

I’ve been running a Facebook Ads campaign for over the last month for a client of mine who’s running the Sales Confidence conference SaaS event on London on June 21.

The new story here is that, pretty soon, you’ll be able to advertise straight to Facebook Marketplace, that place on Facebook where you buy things from people near you.

The sad part is that it’s only available in the US. Canada, Australia, and New Zealand –not in the UK or anywhere else.

You can create ads that go directly to Facebook Marketplace, which is great news for small businesses and people who are selling things.

Let’s see how this product develops!


Instagram Might Implement 1-Hour Long Videos

There’s as a rumor around Instagram that says that soon you’ll be able to upload videos up to 1-hour long.

If you’ve tried to upload a long video to Instagram before, you probably noticed it takes a long time to upload, and if that’s going to happen, Instagram might need to improve their upload speeds to make it possible or this whole idea might be a huge mistake.

LinkedIn Rolls “Your Commute”

You probably know that I love LinkedIn and that the platform has completely changed the way I do things. Well,  Your Commute is a new functionality that allows you to see which jobs are available around you and how long would it take you to get there.

For instance, if I’m into sales and marketing and I want a job that’s a 35-minute commute from my place, I can find it.                                                       

How fucking cool is that?


These are the top 5 social media news stories, everybody. A short and snappy episode with the facts.

Over the last week, many of you have reached me and gave me tons of feedback, and I really appreciate it.

In fact, some of these amazing people who reached me will be featured on the show, so keep your eyes and ears peeled.

Thank you for reaching out!

Remember, you can always reach me; I’m pretty cool in person, too, so if you’re in any of the places I mentioned, let me know, and we’ll totally meet.

If you enjoyed it, subscribed. If you subscribed already, send me a comment.

Key Takeaways 

  • Connect with me if you’re in Orlando, Los Angeles, or Toronto
  • Facebook is getting huge and expanding to many different places
  • LinkedIn 1-hour videos could be the new Youtube
  • Facebook will start their streaming service