Tag Archives: instagram

How I Got 197,283 Impressions Using Instagram Story Ads

Hello, everybody and welcome to this episode of The Social Media Growth Show!

I’m your host, Dylan Hey.

If this is your first show and you don’t know anything about me or the show, please go back a few episodes so you can learn about me and my journey. Check the episode where I announced I had quit my job, the one when I told you all about my new agency, Hey Digital; and the one I recorded when I moved to Tallinn, Estonia.

Also, don’t forget to follow me on LinkedIn, Instagram, and Facebook so you can get a lot of exclusive content.

And now, if you’re one of my amazing subscribers, welcome back. I love you.

Today, it’s just you and me.

I will tell you all about Instagram story ads and how to use them to grow your audiences. I’ve been running a few tests over the last weeks, and they’re incredible, especially if you compare them to other kinds of ads in other platforms.

Are you ready to start?

Let’s go!

What’s Today’s Show All About

  • Why I’m Using Instagram Ads
  • How Do Instagram Story Ads Work?
  • The Mindblowing Results Of My First Instagram Story Ads Campain

Why I’m Using Instagram Story Ads

As you know, I don’t have product or a service to offer other than my personal brand, but I want, at some point, to offer a course, a program, or even some consulting, so even though my main goal is not selling, I want to grow my audience so I can retarget them in the future.

But don’t worry, everybody, I won’t start pumping crappy content at you.

If you want to know the whole process, go to my Facebook group, Sell More With Social Media and take a look. Or, just click on my face and let my voice get you there.

instagram story ads

If you can’t watch the videos right now, let me explain to you.

How Do Instagram Story Ads Work?

I’m sure you use Instagram already, but if you don’t, stories are those short videos that play when you click on someone’s picture. These stories last for a maximum of 15 seconds, and once you’ve watched a few of them, there’s space for an ad so that you might be watching your mom’s story, and then, seamlessly, a sponsored post appears.

The key to keep people’s attention and prevent them from swiping is not to make them too salesy, but if you pair them with the right visuals, you can get pretty good results.

To test the power of the Instagram story ads, I tested two different videos:

The first, was just me in front of the camera asking the audience “Do you want to see what’s really like to run a business?” Then, I introduced myself briefly and asked them to follow me so they could see my content.

This first story was super one-to-one and personal, to the point where people could even think it was just another, non-sponsored story.

The second, I think, looks more like a sponsored post. I asked my video editor to create a 15-second high energy video with clips of me speaking at events and stuff like that; I also added engaging text talking about my success. You know, like a regular internet marketer kind of thing.

I targeted a few countries. I targeted the UK, The US, Canada, and Estonia, which are countries where I’ve been pretty active and where most of my audience is; I also targeted people with interests in things like social media, entrepreneurship, marketing, and business.

As you can see, I cast a pretty wide net, but it did pay off.

The Mindblowing Results Of My First Instagram Story Ads Campain

Let me start by saying that I didn’t expect what happened with these two Instagram ads.

And the results blew my mind.

197,283 different people saw my ad.

Do you want to know how much these two ads cost?


For $85 I got almost 200,000 impressions.

Of course, not every single person actually swiped up, but I now have a broad audience to retarget.

So, how many people swiped up?

1053 people. For $85, I managed to drive a thousand of people to my profile, and for me, it’s kind of crazy. If I change this into a PPC scheme, I paid 8 cents for each click.

Where can you get that kind of results?

Oh, and, as I expected, the video where I spoke straight to the camera performed better than the one with the cinematic-style highlights, so you will probably see more of that.

My advice is, go away and test some Instagram story ads. Whether you want to grow your audience, grow your authority, or sell more of your product, I think this is still a very, very underpriced way to do that.

Once you’ve tried your first ads, come and tell me everything about it, I want to hear your thoughts.

 Key Takeaways

  • You don’t need to sell a product or a service to use Instagram Story Ads
  • Make your ads cool, attractive, and don’t be salesy
  • They’re super cheap right now, so it’s a good time to try them

Once again, thank you for being here. Remember, the show airs every Tuesday, so don’t forget to subscribe.

See you next time!

This Week On Social Media: Facebook Ad Transparency Tool & Instagram TV

Welcome to another episode of The Social Media Growth Show. I’m super grateful that you’ve decided to join us today.

For all the new listeners here, thank you for coming. You’ve made one of the best decisions in your life; I guarantee it *wink wink*.

In this show, you will learn the latest tips and tricks to hack your way to social media marketing success.

The last episode, we talked with Jonathan Grzybowski, the Co-Founder of Penji, a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a fixed monthly cost.

The best part about Penji?

They got their first 200 clients in only six months and all thanks to social media.

Amazing, huh?

Click below and get Jonathan’s tricks straight to your ears.

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

Now, let’s get going.

This week is going to be just me and you.


Today, I’ll be Newscaster Dylan, bringing you the spiciest stories within the social media space, like two episodes ago when we talked about how Facebook is getting into the streaming business.

Surprise, surprise. This will be an episode about Facebook, too.


Because, this week, Facebook launched its ad transparency tool.

So, get yourselves comfortable. I hope you enjoy this episode!

What’s This Episode All About

  • What’s New With Me
  • How Does The Facebook Ad Transparency Tool Work
  • Why Is The Facebook Ad Transparency Tool Useful?
  • Instagram Launches Instagram TV
  • Liston’s Sell With Confidence Giveaway

What’s New With Me

I’ve been traveling a lot over the past two months. I’ve gone to Orlando (Yes, I went to the Magic Kingdom), to Los Angeles (I had a cryotherapy session)


 And I’m now in Canada, and I plan to be here for three weeks until I go to… I’m sorry, that’s a secret. But you’ll find out eventually if you keep listening to the show.


If you want to see more awesome pics, follow me on Instagram.

What’s The Facebook Ad Transparency Tool

After the Cambridge Analytica Scandal, Facebook has tried to tighten their data security and increase their transparency, and this tool is their first move to achieve that.

Take a look at this quick video and find out what’s the Facebook ad transparency tool all about.

How Does The Facebook Ad Transparency Tool Work

With the transparency tool, you can now see which ads these pages are running.

For instance, let’s say, Tai Lopez. I’m sure Tai’s ads have hit many of you at some point because Tai has a HUGE personal brand.

Now, let’s say I’m curious and I want to see which ads Tai is running.

I go to Tai’s Facebook page and then, in the cover header, you go the left-hand corner, and you’ll see an option called “Info and Ads.”

When you click there, you will see a screen that shows you every ad in every country where Tai –or any person you might be seeing.

While you can’t see whom they’re targeting, you can see which ads this person might be running.

Take a look 

Why Is The Facebook Ad Transparency Tool Useful For Your Business?

For a marketer like me, the Facebook Ad Transparency Tool is amazing because it lets me know what my competitors are doing and how they’re doing it.

  • Competitor Analysis

Or let’s say that you’re running a Rick & Morty store and you want to see what your competition is doing.

You can find all the stores near you, find their Facebook pages, and see what they’re doing. That way, you can see what they’re doing, and you can tweak your ads to match and beat your competition.

You know what the coolest thing about the ad transparency tool is?

It’s completely free and takes, like 2 seconds.

  • Learning How To Use Facebook Ads

Also, if you’re learning how to use Facebook ads, this is especially important because you can now see what others are doing and you can quickly pick insights about what the people in your niche do.

You will see which pages are running successful ads and which are not so cool, which will give you an edge when it comes to prospecting and looking for clients.

Instagram Launches Instagram TV

I talked about this on a previous episode, but in case you didn’t know, Instagram launched a new functionality called Instagram TV, which lets you post videos longer than 1 minute and shorter than 1 hour.

In my opinion, this is Instagram’s attempt to compete with YouTube and, in a way, it’s also one of the signals that TV as we know it is coming to an end.


I haven’t used it and haven’t watched any, to be honest with you, so I want to hear what you have to say about it.

Also, if you think I should start using it, please go ahead, message me on Instagram or send me an email and let me know what you think.

What kind of videos do you like?

Liston’s Sell With Confidence Giveaway

Liston Witherill, a good friend of mine and one of the first guests of this podcast has launched his own podcast, The Liston.io Show.

Do you want to know what else Liston is doing?

A giveaway.

He’s giving away $4,000 software tools for free to 5 lucky people, but also, everybody who enters in the giveaway will receive a gift.

That gift is a free license to Pick, Sujan Patel’s scheduling tool.

Besides this amazing gift, Liston will share amazing, valuable stuff, so I recommend you listen to his show.

Last Words And Key Takeaways

During one of the mastermind events I attended in Los Angeles, I listened to Matt Manero, author of You Need More Money. In this book, Matt talks about how he took his business from 6 to 9 figures in just 18 months all while focusing on his core values and his company values.

That book really opened my eyes to a lot of new things, and I think it’s a great read.

Check it out!

One last thing. If you enjoyed this podcast, please press the subscribe button.

You’re incredible, everybody.

See you next Tuesday.