Tag Archives: linkedin videos

Is LinkedIn Video Dead? + A Quick Update On My Life

Hello, hello!

Welcome to this week’s episode of the Social Media Growth Show. If you’re new to the show, thank you for being here today. I suggest you go through all of my episodes, or at least a couple, so you get an idea of what’s been going on in the social media space and my life.

Also, if you’re not following me on LinkedIn, Facebook, or Instagram, what on earth are you doing!? Make sure you follow me, and you’ll get tons of amazing value, and you’ll get to see the behind the scenes and all that juicy content that I don’t post here.  

Now, if you’re part of my hardcore listeners, you’re the best. You’re one of the reasons I keep doing this week after week, even though I didn’t publish an episode last week, but don’t worry, I have a solid excuse.

In case you didn’t know already, I moved to Tallinn, in Estonia. Before, I traveled a lot when I worked at Leadfeeder, a SaaS business, and then after setting my own business four months ago.

I can’t believe it’s been four months already!

However, after living the digital nomad life, it’s time to settle down for a bit and find a place I can call home.

Let’s get started, everybody. I have a lot of cool things to tell you!

What’s ThIs Episode All About

  • What Have I Been Doing And Why I Haven’t Recorded An Interview
  • Is LinkedIn Video Dead?
  • Why You Should Build An Omnichannel Presence

What Have I Been Doing And Why I Haven’t Recorded An Interview

First, I moved to Tallinn to start my digital agency.

But why Tallinn, Dylan?

Well, Celia and I wanted to go somewhere that’s beautiful, somewhere with a great tech scene, and somewhere where we could have a really nice apartment just to get focused and work.

To us, Tallinn ticks all these boxes.

Also, to tell you the truth, over the last few months my focus has been a bit weak, and I’m just ready to get back on track.

So, everyone’s who’s on Tallinn or in Sweden or Finland, feel free to swing by! We have space here, and I’m more than happy for people to come and spend time here.

However, you know how it’s like when you’re moving into a new place. There’s a lot to be done and little time to do it, especially if you’re running your own business like me.

I’m sure a lot of you have had that feeling, too.

The thing is that I haven’t had the time to record an interview or an in-depth episode, so this one is just for me to say “Hey, we’re here.”

You know what it’s like when you move into a new place. There’s a lot that needs to be done, so imagine moving into a new place and running your own business. I’m sure a lot of you have had that feeling too. There are about a million and one things I need to be doing right now, and unfortunately, I haven’t had time to record an interview or an in-depth episode of the podcast, so this one this week is just for me to say, Hey, we’re here, and I haven’t forgotten about you.

But don’t worry, there are tons of interviews coming.

However, there’s something I do want to talk about on this episode.

Let’s talk about LinkedIn Video.

Is LinkedIn Video Dead?

You know I LOVE LinkedIn and LinkedIn video. Over the last six to twelve months, everyone has been pushing LinkedIn video, and some of my own vids have gone viral, especially the one about me quitting my job.

In fact, that single announcement got me my first clients, so, yes, LinkedIn and LinkedIn videos are awesome.

But, over the last couple of weeks, I and some content creators have started to see some slight problems.

You see, in the past, when one of my friends or I published a video, we saw HUGE reach. Kind of like what happened with LinkedIn short text updates before video updates.

The thing here is that my videos usually get 10,000 views minimum and maybe 100, 200 comments and a similar number of likes. I’m not one of those people who see likes and comments as a form of success; on the contrary, I’m more interested in what happens as a result of those likes.

However, when I came back and posted a LinkedIn video, I only got 3,500 views, but with the same number of engagements and comments.

This got me thinking. “What’s happening, should I be worried about this?”

Luckily for me, my good friend and client, Liston Witherill, who also has a great podcast show called The Liston.io Show, did some huge, in-depth research into this.

linkedin video liston witherill

Liston’s findings are on his Facebook group, Consulting Power Up.

Long story short: Things are changing with the LinkedIn algorithm and comments are getting more important than likes.

But, this also bodes a question: “Should you stick to one platform?” The simplest answer here is a simple no.

Why You Should Build An Omnichannel Presence

I’ve been super strategic about my content. I’ve always made sure I’m omnipresent and placing my content across multiple channels. For instance, you see me on Facebook; you see my Facebook group, my Instagram, and LinkedIn. But, over the last couple of years, I’ve been really pushing LinkedIn because it’s given me the best results.

Is that about to change? Who knows. I guess we’re all about to find out.

Why I believe is that video is the future and we should continue creating video content.

Now, what I believe is that since everybody’s doing video these days, LinkedIn might be adjusting their algorithms to fit these changes.

That’s why we shouldn’t rely only on one platform. And remember: no matter what you do, make sure you’re creating value. Don’t post only to say you’re there. Make sure your content is valuable.

If you’re a business owner and you’re not sure where to distribute your content or what to do that, I would encourage you to just test with plenty of different platforms.

Don’t just focus on one; and again, if you need any help, just reach out to me directly. I can give you some advice.

Last Words And Key Takeaways

  • I set my home base in Tallinn, Estonia
  • LinkedIn video is not dead, but it’s probably going to change a little
  • Video content is the future
  • Don’t focus only on one platform, try to build your omnipresence across different  channels

Once again, thank you for listening to this episode.

I know it’s short and it’s a bit different, but thanks for following the journey and I really do appreciate it, and if you enjoy this podcast, it would mean the world to me for you to subscribe in iTunes

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment

How to Create an Engaging LinkedIn Video

Hello everybody and welcome to this week’s episode!

If you don’t know me yet, don’t be a stranger; connect with me on LinkedIn or join my Facebook group, Sell More With Social Media.

If you want to grow your business using social media, this is the place for you. I’ll be sharing tons of hot tips and tricks on social media that you simply can’t afford to miss.

This is the biggest, best show on all iTunes, Stitcher, Podbean, or wherever you’re listening.

Do you think I’m exaggerating?

Keep listening, and you’ll have to agree with me.  

Before we start, I have a terrible confession to make.

Do you remember how on the last episode I told you I’d be back with another interview?

Well, unfortunately, that’s not happening.

Today is just you and me, but don’t worry, I’ll do my best to keep you entertained and drop some heavy knowledge bombs that’ll f— your mind.

Last week, I told you I was quitting my job at Leadfeeder to pursue my dream of starting my own digital agency, Hey Digital.

One of the things I’ve been experimenting over the last year but I’ve also done extensively over the last few weeks is pushing my personal brand through LinkedIn Video.

And let me tell you what, I’ve had some incredible success since we last spoke, specifically on LinkedIn and using LinkedIn video.

That’s why today, I’ll show you the amazing world of LinkedIn videos and personal branding on LinkedIn.

Let’s jump right in!

What’s This Episode All About

  • LinkedIn is More than a Boring Platform
  • LinkedIn Video 101
  • The Keys to a Successful LinkedIn Video
  • How To Scale Your Business

LinkedIn is More than a Boring Platform

If you’ve been following me –you’d better start now– you know I’m a passionate LinkedIn user and an advocate for LinkedIn as a platform. This channel has generated me clients, made me some good friends, and without it I wouldn’t have made anywhere near the same amount of money or the amazing connections I’ve made over the last few years.

How To Create Engaging LinkedIn Updates

Over the last few years, I’ve been publishing more and more content on LinkedIn. Often helpful tips or articles but more recently, I’ve experimented with a different type of content.

Instead of heavy paragraphs, I’ve started to use one-line sentences and spaces between them and it’s given me crazy reach. As a result, I’ve grown my network really quickly.

Check it out:

linkedin-video-copy

It’s easy to read, it’s actionable, and it’s short enough not to take too much of your connection’s precious time.

The best thing is that if they want more, they can go to your website.

LinkedIn Video 101

Another thing I’ve noticed is really hot right now is LinkedIn video creators. Here’s why:

  • It’s Really New

The platform has 500 million users. (I might be wrong on the number, feel free to correct me)

The thing about LinkedIn is that only 1% of these people are actively creating content.

Off that 1%, only 1% are creating videos.

As you can see, it’s still pretty new.

  • It’s An Authentic Way To Reach Your Network

I realized how strong videos are a couple of weeks ago when I announced I was leaving my job. I was super honest, and it was me just talking to the camera. I made it super authentic, and the response was HUGE.

To be honest with you, I had never put a lot of thought into video. I would drop the occasional video every 3 or 4 weeks, but I focused mainly on text posts.

Today, the post has around 150,000 views, 2,000 likes, and over 300 comments. All without spending a single penny on advertising.

More importantly, that video has booked me 7 sales meetings with qualified leads as well as a lot of people reaching out to me.

All as the result of this 2-minute video post.

linkedin-video

The Keys to a Successful LinkedIn Video

After getting that amazing response, I was thinking “how can I share with you the success of this video?”

Luckily, I found a way to analyze the success and turn it into something you could see.

  • Be Authentic

My video was really authentic. I spoke my mind and told everybody the honest truth. I shared my dream and the reasons I was doing it.

Also, I made myself vulnerable, and that made it real. There were no fake emotions there, and that’s something that separates good videos from the bad ones.

  • Add Subtitles

Subtitles are crucial. Many people on LinkedIn are on their mobile phones or in the office, and they’re not going to play video out loud in the office. So, adding subs is really important.

There are many ways to do it, but I’d recommend you find a person on Upwork to do it cost-effectively.

  • Grab People’s Attention

If you take a look at the video, you’ll see that I do a silly dance in the first two seconds. I like dancing, but that was mainly to capture people’s attention.

People are going through their newsfeed, and you need something interesting to capture their attention. There are many ways to do it, and they’re all good. Try one that suits your personal brand.

Another thing is that since you cannot pick your video’s thumbnail like other platforms, what people see is the very first thing you have in your video. To make the video really enticing, I added a still image using Canva, the design tool and put that in front of the video to create a thumbnail that attracted people’s clicks.

  • Write Great Copy

You might have a great video, but since people are in the office or see you muted, you need great copy below explaining what is the video all about.

Use the same tools you used in your video but apply them to your copy.

Take a look!

  • Consistency

Throughout my research, I found that LinkedIn algorithm seems to favor consistency. When I posted a video every month, I didn’t get much engagement. But now that I’m posting every 2 o 3 days, engagement has skyrocketed.

If you tie consistency with all the things I mentioned, you’ll see success on LinkedIn videos.

That’s it for LinkedIn videos, everybody. Now, let’s get to the other portion of this episode.

How To Scale Your Business

One of the reasons I’ve been creating meaningful, valuable content is because I’m reading and listening to great things.

One of the books I’m listening/reading is Crushing It! by Gary Vaynerchuk.

The book has taught me a great lesson, and I think you’ll totally benefit from it.

  • Document Your Journey

Ever since I’ve started this journey as a business owner, I decided to document it. I’ve never grown a business before, and all my experience is in social media and sales; that’s why I decided to share my story and show what I’m going through.

I think documenting helps you be accountable for what you do and helps you keep track of your progress. I’m using my Instagram to document my journey, so if you want to see more of the inner works, follow me and learn more about my entrepreneurial road.

If you have any book recommendations, I’m all for personal development books. Send me your favorite books, and I’ll make a Top 10 out of them to share their value and spread the word in my next episode.

As of now, go and record your first LinkedIn video update. Remember, keep it real and valuable. You can even use videos to document your journey and create a fantastic community.

I promise you I’ll have an interview for next week.

Thank you for being here today and tuning in, everybody. You’re the best.  Wherever you are, thanks!

Key Takeaways

  • LinkedIn is not a boring place for you to have an online resume
  • Only a small fraction of LinkedIn users create videos (Be part of that percentage!)
  • Keep your videos authentic
  • Your copy is really important because people will see it from their offices 
  • Keep it consistent and fun