Welcome to this week’s episode of the Social Media Growth Show. If you’re new to the show, thank you for being here today. I suggest you go through all of my episodes, or at least a couple, so you get an idea of what’s been going on in the social media space and my life.
Also, if you’re not following me on LinkedIn, Facebook, or Instagram, what on earth are you doing!? Make sure you follow me, and you’ll get tons of amazing value, and you’ll get to see the behind the scenes and all that juicy content that I don’t post here.
Now, if you’re part of my hardcore listeners, you’re the best. You’re one of the reasons I keep doing this week after week, even though I didn’t publish an episode last week, but don’t worry, I have a solid excuse.
In case you didn’t know already, I moved to Tallinn, in Estonia. Before, I traveled a lot when I worked at Leadfeeder, a SaaS business, and then after setting my own business four months ago.
I can’t believe it’s been four months already!
However, after living the digital nomad life, it’s time to settle down for a bit and find a place I can call home.
Let’s get started, everybody. I have a lot of cool things to tell you!
What’s ThIs Episode All About
- What Have I Been Doing And Why I Haven’t Recorded An Interview
- Is LinkedIn Video Dead?
- Why You Should Build An Omnichannel Presence
What Have I Been Doing And Why I Haven’t Recorded An Interview
First, I moved to Tallinn to start my digital agency.
But why Tallinn, Dylan?
Well, Celia and I wanted to go somewhere that’s beautiful, somewhere with a great tech scene, and somewhere where we could have a really nice apartment just to get focused and work.
To us, Tallinn ticks all these boxes.
Also, to tell you the truth, over the last few months my focus has been a bit weak, and I’m just ready to get back on track.
So, everyone’s who’s on Tallinn or in Sweden or Finland, feel free to swing by! We have space here, and I’m more than happy for people to come and spend time here.
However, you know how it’s like when you’re moving into a new place. There’s a lot to be done and little time to do it, especially if you’re running your own business like me.
I’m sure a lot of you have had that feeling, too.
The thing is that I haven’t had the time to record an interview or an in-depth episode, so this one is just for me to say “Hey, we’re here.”
You know what it’s like when you move into a new place. There’s a lot that needs to be done, so imagine moving into a new place and running your own business. I’m sure a lot of you have had that feeling too. There are about a million and one things I need to be doing right now, and unfortunately, I haven’t had time to record an interview or an in-depth episode of the podcast, so this one this week is just for me to say, Hey, we’re here, and I haven’t forgotten about you.
But don’t worry, there are tons of interviews coming.
However, there’s something I do want to talk about on this episode.
Let’s talk about LinkedIn Video.
Is LinkedIn Video Dead?
You know I LOVE LinkedIn and LinkedIn video. Over the last six to twelve months, everyone has been pushing LinkedIn video, and some of my own vids have gone viral, especially the one about me quitting my job.
In fact, that single announcement got me my first clients, so, yes, LinkedIn and LinkedIn videos are awesome.
But, over the last couple of weeks, I and some content creators have started to see some slight problems.
You see, in the past, when one of my friends or I published a video, we saw HUGE reach. Kind of like what happened with LinkedIn short text updates before video updates.
The thing here is that my videos usually get 10,000 views minimum and maybe 100, 200 comments and a similar number of likes. I’m not one of those people who see likes and comments as a form of success; on the contrary, I’m more interested in what happens as a result of those likes.
However, when I came back and posted a LinkedIn video, I only got 3,500 views, but with the same number of engagements and comments.
This got me thinking. “What’s happening, should I be worried about this?”
Liston’s findings are on his Facebook group, Consulting Power Up.
Long story short: Things are changing with the LinkedIn algorithm and comments are getting more important than likes.
But, this also bodes a question: “Should you stick to one platform?” The simplest answer here is a simple no.
Why You Should Build An Omnichannel Presence
I’ve been super strategic about my content. I’ve always made sure I’m omnipresent and placing my content across multiple channels. For instance, you see me on Facebook; you see my Facebook group, my Instagram, and LinkedIn. But, over the last couple of years, I’ve been really pushing LinkedIn because it’s given me the best results.
Is that about to change? Who knows. I guess we’re all about to find out.
Why I believe is that video is the future and we should continue creating video content.
Now, what I believe is that since everybody’s doing video these days, LinkedIn might be adjusting their algorithms to fit these changes.
That’s why we shouldn’t rely only on one platform. And remember: no matter what you do, make sure you’re creating value. Don’t post only to say you’re there. Make sure your content is valuable.
If you’re a business owner and you’re not sure where to distribute your content or what to do that, I would encourage you to just test with plenty of different platforms.
Don’t just focus on one; and again, if you need any help, just reach out to me directly. I can give you some advice.
Last Words And Key Takeaways
- I set my home base in Tallinn, Estonia
- LinkedIn video is not dead, but it’s probably going to change a little
- Video content is the future
- Don’t focus only on one platform, try to build your omnipresence across different channels
Once again, thank you for listening to this episode.
I know it’s short and it’s a bit different, but thanks for following the journey and I really do appreciate it, and if you enjoy this podcast, it would mean the world to me for you to subscribe in iTunes