Tag Archives: sales

3 Keys To Understand The New Instagram Algorithm

Let me start by thanking all my frequent listeners. If you’ve been part of the journey, thank you.

You’re the real MVP.

*Applause*  

If this is your first time here. I’m your host, Dylan Hey, founder of Hey Digital and also known as the ginger bearded preacher.

You can also find me in my Facebook group, Sell More With Social Media.

This podcast is all about sharing the latest tips, tricks, and news within the social media space.

Also, you’ll listen to some of the world’s leading founders and thought leaders in the social space.

I usually do groundbreaking interviews but today, it’s going to be you and me.

Let me take you on a date.

I promise it won’t be boring and if I am, please leave a comment and tell me why.

This week, I’ll talk about the new Instagram algorithm, and I’ll also give you a quick update on what I’ve been doing over the past few weeks.

What’s This Show All About

  • What I’ve Been Up To
  • The Truth About The Instagram Algorithm
  • How Does The Instagram New Algorithm Work?
  • The Future Of Instagram
  • Common Misconceptions About The Instagram Algorithm

What I’ve Been Up To

I’ve you’re one of my frequent listeners, you already know I recently made the leap to set up my new business three weeks ago.

I’m super excited about this, and it’s been an amazing experience, but I’ve been very quiet about this journey over the last week, and I’m sorry.

I’ve recently returned from a 2-day trip to Berlin in Germany with a new client, and it was a lot of fun.

instagram-algorithm-dylan-hey dylan-hey-instagram-algorithm-berlin

I was helping them optimize their sales process and doing some social selling workshops with them.

I’ve put a lot of effort into my personal brand over the last 12 months and it’s really starting to pay off. This client came as a result of one of my LinkedIn videos. 

And that’s probably one of the reasons you’re listening to this podcast right now – the work I’ve put into my personal brand.

If you’re looking to start your own business or go solo, please focus on your personal brand. Even if you’re not too sure when you’re going to leave, start focusing on your personal brand.  

But Dylan, how can I build my personal brand?

For starters, start building a community. Start talking to people. Start posting helpful content, simply put yourself out there.

For me, doing this and focusing on building my brand has entirely changed my life.

It has brought me great experiences, more clients, and even more money, which is awesome.

Now, let’s get down to business and talk about Instagram and its algorithm.

The Truth About Instagram Algorithms

You, me, everybody within the social media space wonders how algorithms work.

Marketers, owners, users, pretty much everyone is trying to crack the algorithms and find better ways to find and be found.

Some of them will tell you that they know how these algorithms work.

But I’ll tell you a secret…

Come closer.

Even closer.

It’s all bullshit.

Half of the time, people don’t know how algorithms work.

They make assumptions and educated guesses as I’ve done in the past. This doesn’t mean you can’t be successful; on the contrary, if you analyze your data, you’ll find great tips, but that might not help everybody.

How Does The Instagram New Algorithm Work?

Simply put, an algorithm is a system that decides how and what content you see. So, basically, when you’re scrolling through Instagram, the algorithm decides what you see.

This week, Instagram said they’d take into account three main factors, or signals, to rank your content.

  • Interest

This signal determines how interested you’re likely to be on a given post. The interest signal looks at how much you’ve engaged with an image or a video post. The interest signal access to those posts through Instagram’s image recognition tool.

Let’s say the signal is looking at my account. It would say, “Dylan usually engages with this kind of content, so we’ll show him more of that.”

  • Timeliness

This signal takes into account when a post is published. People have been saying that, over the last few months, they’ve seen way too much old content on their feeds.

Keep in mind that Instagram used to order their posts and to put most recent ones first, but that changed a few months ago when they changed the algorithm. Now, after people complained, they tweaked that signal, and now Instagram algorithm takes time more into account.

  • Relationship

This takes into account your relationship with the post’s original creator. I think this is the most interesting signal because what Instagram is telling us is that they’ll look into your previous relationships with these creators and show you more of that content.

For instance, if you’ve been exchanging likes or messages with someone, you’re more likely to see some of that in your feed.

I think these three core elements are super important and we’ll have to see how this all develops.

The Future Of Instagram

Another thing Instagram people said is that they’ll be focusing much more on image recognition tools, which is something Facebook’s also been doing.

Let’s say I’m at a national park. Instagram can now use this data to work out where I am and tag the picture automatically.

 Cool, isn’t it?

This will help Instagram improve its search features and make it easier for users to search for things like animals or architecture without even have to use hashtags.

Does this mean hashtags are dead?

I think it’s still too soon to tell.

Common Misconceptions About The Instagram Algorithm

One of the issues that come from algorithms being so secret is that there are some myths and misconceptions about how to rank and get discovered easily on Instagram.

  • Videos Perform Better Than Pictures

For quite a long time, people have been saying that videos perform better on Instagram, but recently the company debunked that theory. Videos don’t perform better than photos.

I did believe there was a preference because when I posted a couple of videos and I got much more engagement, but maybe it was just a coincidence or people just like videos better.

  • People Spend Hours on Instagram

While it’s true that people are spending more time on Instagram, according to the app, users are now spending an average of 21 to 25 minutes since they updated the algorithm.

This shows that while people aren’t spending hours on the app, they are taking enough time to create good content, which will increase the app’s importance as a place to find and be found.

That’s it for the day, everybody. I hope you liked this episode. Instagram is a tough nut to crack, but I hope I helped you understand it a bit more.

One last thing. I know many of you listen to this podcast, and I know you probably like it, but I rarely see your feedback. So, please, give me some feedback, guys. Please send me a DM, a message, an email, whatever.

Just connect with me, don’t be afraid, I’m here to answer your questions.

Key Takeaways

  • Instagram is focusing more on relationships; try to use that to your advantage
  • All types of content perform the same
  • Nobody can tell you exactly how algorithms work
  • Berlin is an awesome city
use-Facebook-to-generate-more-B2B-social-sales

Use Facebook to Generate More B2B Social Sales

What’s up, everybody?

Welcome to the fourth episode of the Social Media Growth Show. Today, I’ll talk about Facebook and the ways you can use Facebook to generate more B2B Social Sales.

Before we start to listen to episodes two and three of the Social Media Growth Show if you haven’t already. They’re full of incredible tips and mix really well with today’s topic. Make sure you check them out.

Now that you know the show’s awesome value let’s dive straight into this.

Facebook is a platform that has over 2 billion active users. I’ll let those numbers sink in for a minute. And just Before recording the show, I read a statistic that said that, on average, every person spends 35 minutes of their day on Facebook.

That’s a long time, right? And it’s one of the reasons you should use Facebook to generate more B2B social sales.

What’s Today’s Episode All About

  1. Facebook is More than a Social Network
  2. Start By Optimising Your Profile
  3. Join and Engage in a Facebook Group
  4. Create your Own Group
  5. Bonus Giveaway

Facebook is More Than a Social Selling Tool

When I talk to people about Facebook from a B2B perspective, I’ve noticed the platform is still seen as a bit of a grey area. Most people see Facebook as their most personal network where they only let family and close friends in. It’s usually the place where you’ll find most peoples dog pictures and other embarrassing stuff. I totally get it, that’s how I used to see Facebook. I’d never think about using it for business purposes.

But that changed about six months ago. It was a mindset change that didn’t happen until recently,  and I’ve had some huge changes in my life as a result of refocusing my Facebook efforts. For instance, I’ve traveled, I’ve met amazing people, and generated thousands of dollars in revenue.

Facebook has so many users. So many people to target, to talk to, to learn from. And, I don’t know about you, but I’m much more receptive to talking to people on Facebook than I am when I get a cold email or a LinkedIn message.

I’ve even closed some deals at Leadfeeder as a result of Facebook.

In fact, this show is a result of all the things I’ve learned on Facebook.

Start By Optimising Your Profile 

This is the first thing I did when I started to use Facebook as a B2B selling tool. In fact, you need to start thinking of your profile as your personal landing page.

Make this quick assessment:

If someone clicked through your Facebook page, what are they going to be greeted with?

You want your page to explain who you are, what you do, and how to find you in the quickest way possible.

Let’s do this assessment on my Facebook profile.

My header photo is an authoritative picture where I’m speaking to an audience in a keen, engaged way. My profile picture is the same as my other social media channels, which I do to maintain visibility and brand recognition among my channels.

In Facebook, what most people see is your header, your profile picture, and your short description. My description talks about my job, what can I do for my clients, and ends with a call to action that leads you to my Facebook group.

And since nowadays we all stalk people on Facebook, this approach gives your potential prospects a quick, positive look of you that will eventually land you more B2B sales on Facebook.

Join and Engage in a Facebook Group

In my case, this is where I’m crushing it. Facebook groups are where I find the most engagement, meet the most people, and share the most content.

So, The key here is to join groups where your target buyers are hanging out.

For instance, in the case of Leadfeeder, we help sales and marketing managers. To find more prospects, I decided to join as many Facebook groups as I could where I would find this target demographic hanging out. I joined all the groups I could so I could do some research about what my target buyers are interested in.

Now, you not only have to watch passively, but you also have to engage. Don’t be salesy, don’t pitch your product.

You have to comment on people’s posts, share some knowledge, and be active there. Make sure you bring value to the group and answer to your prospect’s questions.

Why should you do this?

Well, first off because it’s a great way to build your personal brand and because other people are in groups too and as soon as you are in the same place, sharing value, they’re more prone to trust you.

Also, if you’re sharing value more people will be clicking on your face and learning about you, which translates into sweet, free traffic from people who are looking for what you’re offering.

Create your Own Group

If you like to take risks and go the extra mile, create your own Facebook group.

I’m not going to lie to you; it’s not easy, and it takes time. I’ve grown my group from 0 members to around 1000 in five months, but it requires consistency and sharing value.

The benefit of this tip is that it helps you build your personal brand and establish yourself as an authority. For me, it’s been in social media and social sales. It also increases your reach and helps you ultimately generate more sales.

Remember, when you create your group it can’t be salesy. It has to have personality and needs to be focused on providing value for your end user.

Let me warn you. You will be hearing the term “providing value” a lot from me.

When I created my group, I did it with an audience in mind. I wanted to reach entrepreneurs, startups, business owners, founders because they were those I wanted to sell either my services or Leadfeeder’s too, or maybe just help them in any way I can.

That’s why I share tips based on that audience, which in my case translates to how to generate more B2B social sales using social media.

And trust me, creating a group has its benefits. Just be patient and build your presence one stone at the time.

Bonus Giveaway to Take you To the Next Level

Like I told you, I’m here to provide value; that’s why I have this bonus content for you. It’s two Chrome extensions. They’re not mine and were in fact recommended from other people, but I think they’re incredible.

The first one is Facebook Search and helps you to search for people using multiple search terms so you can refine your searches.

The second one was given shown to me by Josh Fetcher from Bamf Media. It’s a tool called Facebook Autoconnecter . This is a gamechanger, but it could be a little bit against Facebook’s terms so be careful with this one. Autoconnecter allows you to add a CSV file with names and your Facebook will send all these people automatic friend requests.

Trust me. They’re game-changing.  

Key Points of Today’s Episode

  • Facebook is a great platform, and its B2B  social sales capabilities are only getting better
  • Facebook gives you easy access to tons of amazing new people
  • Focus on providing value to your followers and customers
  • Don’t be afraid of showing your personality. Nobody wants canned profiles
  • Your Facebook page is your personal landing page. Use it to attract prospects

Thank you for being here today, everybody. I hope you enjoy the podcast and the plugins I recommended. 

If you have comments, suggestions, or feedback, shoot. I’ll gladly read them.