Tag Archives: social media

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment

Why Would Weatherspoons Shut Down Their Social Media?

Last week, I had two wonderful guests with me, Sonny and Stapho from The Marketing Family. We talked about LinkedIn and Facebook, setting a business in a different country and their backstories.

If you haven’t already, check the last episode and see what Facebook groups can do for you and your business.

This week, since my airbnb’s Wi-Fi connection here in Belgrade is a bit sketchy it’s just going to be me talking to you. But don’t get your hopes down, I still have fire for your ears.  

Think of it as a date – a business date.

As I mentioned, I’m recording this episode from Belgrade, Serbia. I came here to do a keynote seminar about LinkedIn lead generation and I’ll be releasing a full video of that soon so stay tuned and don’t miss the secrets of LinkedIn delivered by yours truly.

Do you remember that two episodes ago I talked about the top social media stories at that time? Well, now I’ll tell you about the biggest social media story to hit the UK over the last week.

This story’s packed with value for you so even if you’re not from the UK, stay with me.

This week, I’ll tell you all about Wetherspoons closing all their social media accounts

What’s This Episode All About

  • What Is Wetherspoons
  • What Happened to Wetherspoons Social Media
  • Most Iconic Wetherspoons Social Media Disasters
  • Why Your Social Interactions Need To Be Human

What is Wetherspoons

Wetherspoons is a huge UK pub chain founded in 1979. They have close 1,000 different pubs and 40,000 employees all over the country.

Last year, their revenue was £1.6 billion, which is close to $2.2 billion. As you can probably tell, they’re a HUGE company here in the UK.

Wetherspoons is know as one of those places you go when you’re super young and want to get cheap booze and party. 

Maybe it’s not the best place, but almost everybody in the UK has been to Wetherspoons at some point. And everybody loves it for some very strange reason.

What Happened To Wetherspoons’ Social Media 

This week, Tim Martin, the company’s CEO decided to shut down all their social media (from all their locations) which is roughly 900 accounts including Twitter, Facebook, and Instagram.

To me this is really strange because in the hospitality industry and the retail industry social media is SO key for communicating with your customers, sharing information and stories.

This led me into doing some research on the subject because I didn’t think the reasoning behind this move was too clear. 

Tim Martin, the company’s CEO released this press release and mentioned they were quitting all social media.

The main reason to the move was trolling (people do troll Wetherspoons from time to time), data and safety concerns, and finally, because the company thinks there is a trend of unhealthy social media use among its customers.

If you ask me, this is all a little bit of an overkill and rather ironic too because this guy runs a business of pubs where everybody is drinking alcohol. That kind of dilutes his moral high ground.

If we look back a year ago the company released an app where you can order and pay for your drinks and food from this app. And now, a year later they’re just shutting the company’s social handles.

What do you think about this move?

My Two Cents On Wetherspoons Move:

I used to work at Hootsuite and the industry looked after was Hospitality and Leisure. I spent a lot of time talking to these large hospitality chains about how they could use social media to generate more sales and get closer to their customers. We had some great examples of companies improving their services by using social sales.

That’s why I think this move is so crazy; this also leads me to wonder whether or not we’ll see more of this happening over the next year.

It seems like the GDPR, and all these new privacy policies as well as what has happened on Facebook recently has shaken the foundations of social media.

It will be interesting to see how this will all pan out.

Now, let’s get to the funny part of this episode.

Most Iconic Wetherspoons Social Media Disasters

If you take a look at #wetherspoons on Twitter, you’ll find some golden tweets. This is, without a doubt, one of my favorites.

wetherspoons-tweets

We can see how fast and efficient Wetherspoons were, especially when they tweeted back 5 years later.

Another offavouritesites is this one, where a girl asking for free drinks at her local Wetherspoons got a little bit more than just free booze.

And this has happened to more people than just one girl, so you can kind of see a pattern here.

And now that we’re at it let’s also take a look at how brands interact with their customers and people all over the internet. You’re probably familiar with Wendy’s roasting people, but let’s take a look at these brands, too.

Now, going back to Wetherspoons many people suggested that they are closing their social media accounts because of poor engagement rates; and if you look closely at it, they really were pretty poor at social media.

If you look at their social media, you can see most of their interactions are merely customer service and that their announcements were clearly scheduled months in advance.

So they weren’t one of the most active and engaging brads out there.

Other people say this is a PR stunt to get more people to talk about the brand and that also makes sense because their social mentions have skyrocketed over the past week.

Why Your Social Interactions Have To be Human

As you can see from the images when brands behave like humans they get better levels of interaction with people. Also, their posts go viral more often which is something really important if you’re representing a brand or branding yourself.

You don’t need to be rude and roast everybody. Instead, you can use these outlets to showcase your personality and make people have a good experience when they’re dealing with you.

In a world of boring, scheduled, corporate tweets we see every day we have to be different to stand out.

So, next time you’re thinking of scheduling that post, think again and try to make your interaction more human-like.

There are many tools out there you can check to make this happen, and your engagement rates will also improve a lot when you do it.

So, let’s try to take Wetherspoons social demise and try to engage people in a more personal, human way.

Thanks for being here today everybody. I know this episode was a little bit shorter than usual, but I don’t want it to become boring; that’s why I mix things every episode.

I always want to give you value, interesting stories, and the truth behind the worlds social media news.

Next week, I’ll be back with another interview, so make sure you tune in.

Thank you!