Hello, everybody and welcome to another episode of The Social Media Growth Show.
I’m your host, Dylan Hey.
If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.
For all my faithful, regular listeners, I love you, thank you for being here once again.
I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.
Let’s start by saying it’s an interview!
Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.
Tim’s been crushing it in the social media world, and he brings hot stuff to this show.
Thank you so much for joining us today! Welcome to The Social Media Growth Show
Now, without further ado, let’s get started.
What’s This Episode All About
- Who’s Tim Hyde And What Does He Do
- What Are Tim’s New Projects
- How To Boost Your Brand With Live Videos
- Tim’s Last Recommendations
Who’s Tim Hyde And What Does He Do
He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:
“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”
I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.
A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.
He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.
During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.
How cool is that?
To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.
Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:
“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”
All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.
What Are Tim’s New Projects
Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.
For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.
Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.
And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.
How To Use Live Videos To Boost Your Brand
Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.
It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,
Let’s get to the actionable tips.
Leverage LinkedIn Live Videos
One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.
Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.
And It doesn’t mean being super salesy on the platform.
That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.
Create A Strategy
Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.
These are a few of Tim’s main strategies to make a video go viral:
Gamify Your Videos
For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.
Make Them Beautiful
If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.
Keep An Eye On The Posting Times
Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement
Do What Data Tells You
In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.
Tim’s Last Recommendations
As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.
Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.
That’s it for today, everybody. If you liked this episode don’t forget to subscribe!
- Leveraging LinkedIn videos give you a lot of free organic reach
- Don’t forget to build a good strategy to post your videos
- Keep yourself accountable at all times
- Creating engaging videos mean making them fun and beautiful
- Optimize your posting times to find the perfect moment