Tag Archives: social selling

How To Boost Your Brand With Live Videos With Tim Hyde

Hello, everybody and welcome to another episode of The Social Media Growth Show.

I’m your host, Dylan Hey.

If you’re new to the show, here’s that beautiful place where you listen to the latest tips, tricks, and hacks of the social media space. I also interview founders, entrepreneurs, and thought leaders. And, you’ll even hear a lot about my story, because I’m just starting my entrepreneurial businesses and it’s been one hell of a ride.

For all my faithful, regular listeners, I love you, thank you for being here once again.

I’m sorry about last week, everybody, but I know you’ll forgive me once you listen to this week’s episode.

Let’s start by saying it’s an interview!

Tim Hyde

Today’s guest is Tim Hyde, previously of the LADbible group and former Head of Campaigns at Social Chain, one of the hottest social media agencies in the world. Tim’s now focused on building his own consulting agency, along with a number of exciting projects we will discuss today.

Tim’s been crushing it in the social media world, and he brings hot stuff to this show.

Thank you so much for joining us today! Welcome to The Social Media Growth Show

Now, without further ado, let’s get started.

What’s This Episode All About

  • Who’s Tim Hyde And What Does He Do
  • What Are Tim’s New Projects
  • How To Boost Your Brand With Live Videos
  • Tim’s Last Recommendations

Who’s Tim Hyde And What Does He Do

He started off working at the LADbible as a writer when he was 19, and he learned a lot about himself and the profession. I liked one of his main insights. He said:

“I think that, as a writer, I’m incredibly average, but as someone who understands what people resonate with, I think that’s what I’m quite good at. Finding viral stories, understanding what content’s going to work well and when.”

I think that’s a great part of the entrepreneurial journey, discovering what you’re good at and getting better at it, leveraging your strengths.

A year later, he moved on to Social Chain, which is one of the biggest social media marketing agencies in Europe, he had a better idea of what he wanted to do and his role was more marketing-centered. In Social Chain, he worked as Head of Campaigns, building communities and managing accounts.

He was in charge of the strategy and execution of campaigns for Apple, McDonald’s, Spotify, Google, among other cool brands.

During his time on Social Chain, the agency did the top 9 branded live streams at the time, getting 2.4 million comments in two hours.

How cool is that?

To Tim, his time there was like his university because it allowed him to grow both as a person and as a marketer very quickly.

Two years later, he was offered another role at Agency TK where he was in charge of amplifying brands messages and drive acquisition through different channels. But, to him, Agency TK was where he realized what he was really good at:

“I learned a lot there and kind of decided that being so broad was very difficult, specifically, like, what I’m good at is understanding how to leverage social media and how you can leverage the different channels. But having enough insights into all those things to execute, manage, run, and be on top of all that was really difficult.”

All these insights brought him to start his agency on September 2017 and since he’s done pretty solid stuff since then.

What Are Tim’s New Projects

Apart from building his marketing agency and his personal brand, Tim’s also part of Trufan, a social media analytics page that enables you to see who your most engaged, influential followers are. This is super helpful if you’re a brand or a business because you can engage with these “true fans” and sell them merch or organize meetups.

For me, having a tool like Trufan would let me connect with my most engaged followers and reward them, so if you haven’t, follow me on Instagram, and I’ll find you.

Another of Tim’s cool ventures is MyCard, a GDPR-compliant digital business card holder. MyCard stores your data and lets you change your details so potential prospects can always find you even if you change companies. Besides, it’s cheaper and eco-friendlier than paper or plastic cards.

And the last one is Direct Heroes, an Instagram direct message automation tool that automates contact with your followers so you can grow your platform.

How To Use Live Videos To Boost Your Brand

Now that we all have a Master’s Degree in Tim’s life, we’ve arrived at the moment you’ve been expecting.

It’s time for him to reveal his secret recipe for successful live videos. You’ll hear the brand-boosting video magic from the man himself,

Let’s get to the actionable tips.

Leverage LinkedIn Live Videos

One of the things Tim sees as a great way to boost your brand for free is leveraging LinkedIn videos. LinkedIn videos can give you a great organic reach if you position yourself as a thought leader, which doesn’t mean you have to create lots of content but just documenting the things you’re doing.

Using this strategy, Tim’s managed to get 3 million views on a LinkedIn post, and it all comes from understanding the space his in and having his opinion about it and putting the content out there.

And It doesn’t mean being super salesy on the platform.

That way, it doesn’t matter if you’re a solopreneur, a small, or medium business, taking the reins of your personal brand, specifically from the value standpoint is a great way to generate traction and incredible connections.  

Create A Strategy

Of course, creating a video, especially a live video is nothing if you don’t add a direction. You don’t really need money to create a successful live video. To Tim, it’s just a matter of timing and knowing where to post.

These are a few of Tim’s main strategies to make a video go viral:

  • Gamify Your Videos

For instance, one of Social Chain streams had people write PUMP on the comment section to inflate a balloon that would eventually burst.

  • Make Them Beautiful

If you don’t make visually appealing, beautiful videos that are inherently interesting, you’ll have a hard time trying to make them viral.

  • Keep An Eye On The Posting Times

Part of creating a viral video is optimizing and finding the best time to post it. Every platform is different, and every demographic is too, so you need to find the best time to drive the most engagement

  • Do What Data Tells You

In the end, you need to do what the data tells you and find what really helps your audience. The best way to do this is by keeping yourself accountable and always looking at your data to see what resonates with your audience.

Tim’s Last Recommendations

As you know, I like to ask our guests about their favorite books and what has them excited this week and Tim’s not an exception. So, let’s hear him.

Tim’s favorite book is Start With Why by Simon Sinek. He says that the book really changed his life and sparked a lot of ideas. Another great book he mentioned is The Power Of Now by Eckhart Tolle. And he also recommends us to watch Dirty Money on Netflix.

That’s it for today, everybody. If you liked this episode don’t forget to subscribe!

Key Takeaways

  • Leveraging LinkedIn videos give you a lot of free organic reach
  • Don’t forget to build a good strategy to post your videos
  • Keep yourself accountable at all times
  • Creating engaging videos mean making them fun and beautiful
  • Optimize your posting times to find the perfect moment

How Penji Got 200 Customer In Less Than 6 Months Using Social Media

First of all, let me say I’m super sorry about the last two weeks.

If you didn’t know already, I’m in the US now. I’ve been in Orlando, and I’m now in Los Angeles trying to go to as many events as I can, meeting with amazing people, and essentially learning a lot so I can always give you the hottest tips and tricks ever.

Last episode, we talked about what was going on Facebook, LinkedIn,  and Instagram. If you haven’t checked it, please do it.

This episode, I’m bringing you an amazing guest to make up for my disappearance.

And a photo of Disney World.

I hope you forgive me. 

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Do you forgive me now?

Thanks! You’re the best.

Today’s guest is one of the co-founders of a company who acquired over 200 customers in their first six months, all from social media.

Please, make way for Jonathan Grzybowski, millennial podcaster, future WWE title holder, and co-founder of Penji.

Penji is a graphic design platform that helps startups, agencies, and people all over the world with their design needs at a monthly cost.

Bring in the trumpets, please….

Let’s get this show on the road, shall we?

What’s Today’s Episode All About

  • Who is Jonathan and How Penji was Born
  • How Penji Got 200 Customers In Less Than 6 Months
  • What’s Next For Penji
  • Jonathan’s Final Recommendations

Who is Jonathan and How Penji was Born

Jonathan says he can sum up his background in 30 seconds or less so here it goes.

He grew up in Northeast Philadelphia, started his entrepreneurial road at a young age, worked for Apple, started an agency, and failed a lot.

He likes food, wine, and the WWE.

But, more importantly, he’s the type of person that’s always pushing forward and doesn’t let failure push him back.

Isn’t that great?

Take a look at this video and listen to the man itself.

Now, let’s talk about Penji!

Penji is an on-demand graphic design service that was born out of Jonathan and his team’s internal needs.

In his words,

“We started an agency five or six years ago. We were a full-service agency that began at SEO, app design and development, web design and development, and social media marketing. Although we were servicing businesses, I can say that we weren’t the greatest of the agencies. We worked really well; we provided good results for our clients, but it was just never fulfilling. We kind of felt that we  were just chasing money.”

Despite that it wasn’t fulfilling, one of the things customers kept saying is that they were really good at design.

And we can say that was the nudge they needed to steer the ship in the right direction. They created Penji as an internal tool to scale in their process, and after a trip to Vietnam, after they started asking themselves about their company’s core values, they decided to launch Penji in October 2017.

Well, everybody, the moment of the value has come. It’s the time to reveal Jonathan’s secrets…

Are you ready?

How Penji Got 200 Customers In Less Than 6 Months

In my experience, when people think of the things they need to build a business, they rarely think about the needs of the customer.

That’s the reason I’ve been trying to focus on conversations rather than simply thinking of a logo or a website.   

In Jonathan’s case, he did something similar. He started selling his service and talking to people months before the platform was even ready.

Their philosophy was rather simple; they started asking people a simple question:

“If we build this, would you buy it.”

Let’s see what Jonathan has to say about his approach:

“When we first started our business, we actually thought startups and small businesses would kill for a business like this one and we were so wrong. The startups don’t hang around as often as agencies would, and we wouldn’t have found that out unless further on when we started getting more customers. But, in the very beginning, we were just collecting data.”

And that’s the foundation of Penji’s success. But, of course, that’s not nearly all of it. I managed to extract Jonathan’s secrets, and I’ve laid here for you.

These are the keys that helped Jonathan on getting get 200 customers in just 6 months.

  • Network As Much As You Can

Through the course of six years, he personally networked with everybody under the sun, networking non-stop to build a strong following.

He leveraged his age and his connections as much as could to build awareness about himself and what he did. He then sent messages and surveys to people that knew him and collected amazing amounts of data.

  • Build A Community-Driven Company

Penji is based on Camden, New Jersey; an area that can be considered relatively poor and violent, but that’s also resurging due to companies going there thanks to tax benefits.

Also, they are one of the few –if not the only one– startups in Camden that’s actively giving back to the community by offering jobs and internships to people in the city through the program Camden Unlimited.

The initiative sought to change the digital landscape of the city by offering non-profits design work for free, which attracted the press and actually increased their customer base.

The key here is never trying to be something that you’re not. Don’t do things just for exposure if you don’t really care.

  • Align Your Business With Your Personal Values

Always align the person you are with your business and what you do. No matter what you do, there should always be a person behind; someone for people to connect with. Being faceless might give you revenue but won’t really help you reach people and offer real value.

If you don’t know your values, try and ask someone else. People might look at like “WTF,” but that will probably give you a good idea of how others perceive you.

PRO TIP: Reach out to a few close people and ask them to see what they tell you. Or even better, ask your customers “Why are you choosing this service?”

What’s Next For Penji

As of today, Penji has 260 paying customers and, to Jonathan, it’s time to scale.

“It’s time to organize things; it’s time to be a numbers-driven company. It’s time to be more prepared, and now we’re on a process of changing our procedures and rethinking how we want to explain our business to prepare for what’s next.”

It’s all a matter of being consistent and staying grounded, Jonathan says.

Believe me; there are many distractions on the internet and consistency is the thing you need the most when you’re looking to scale your business.

Rather than coming up with new ideas every time you see something new, focus on what you have to in front of you and you should be fine.

Jonathan’s Final Recommendations

Jonathan is super straight to the point on this and says that “everything you read and see, make sure it’s curated and produced well.”

On a personal level, Jonathan created a website called The Bad Vegans, which is a blog where he talks about his experiences with veganism and how bad he was at it and how he’s trying to improve.

 

And now that you think of it, many people, I included, would be vegan if they really knew what to do and how to eat well.

That’s it for today, everybody. I love you; you’re awesome and this wouldn’t be possible without your help. 

If you liked the episode, please send me a comment or add me on Facebook, LinkedIn, or Instagram. I want to hear from you. 

Key Takeaways

  • Growth is always about relationships, but never try to be something you’re not
  • Even if you don’t have a physical HQ, try to build a community and help others
  • Personal values are what makes your business different from the rest; think of who you are before thinking of what you want to sell

 

 

i-quit-my-job

Why I Quit My Well Paying Job At One Of Europe’s Most Exciting SaaS Companies – That’s Right. I’m Setting Up My Own Business

You’re right, it’s me, your wonderful host. I quit my job.

If you follow my Facebook, LinkedIn, or Instagram, you probably knew already. But if you haven’t, you’d better do it because I share SOLID tips and tricks on a daily basis on all of those platforms.

Now let’s jump right into it.

What’s This Episode All About

  • Why Did I Quit?
  • How I stepped out of My Comfort Zone
  • If I Don’t Do It Now, Then When?
  • What’s Next For Me

Why Did I Quit?

I had been mulling over this decision and wanted to tell everybody, but I wanted it to be official before I shared it.

Believe me, it was hard not to tell you all but I believe decisions like this need to be done the right way.

You might be wondering why.

If you didn’t know I had been working for Leadfeeder, an amazing SaaS tool for the last year and a bit. The company is growing extremely fast and working on many exciting projects but for me, it just wasn’t enough.

That’s why about a month ago, I decided to quit.  

And here’s the reason why:

I’ve always wanted to be my own boss. I’ve always had this entrepreneurial streak in me and having my own business was something I had wanted to do for years.

That is the easy part.

But here’s the interesting thing.

I Stepped Out of The Comfort Zone

Things at Leadfeeder got to a point where it was comfortable. From the outside, I had a dream job. I was able to travel around Europe, work remotely, earn a good salary, and had many other great perks.

Then why on earth would I leave?

The main reason is that I simply wasn’t feeling challenged enough. I always need to feel that I’m evolving, learning, improving, and pushing myself.

As weird as it sounds, I want to be a little bit scared.

You know, like, when you wake up in the morning and feel not just excited but also a little nervous.

Something like that.

I feel like I thrive under pressure. That’s when the best of me really comes out. I have to step away from my comfort zone and seek discomfort to grow.

And, to be honest…

If I Don’t Do It Know, Then When?

Think about this for a moment. 

I have had the idea of setting up my own business for a while now, but I wasn’t sure if was ready yet.

However, what really made up my mind was this simple truth.

If I don’t make this decision now, would I ever make it? Would I ever take the leap?

Probably not.

I know some of you listening to this podcast have your own business and understand this inner struggle, but some of you are also working for someone and probably want to run your own thing.

Let me tell you something:

The only thing that’s stopping you is you.

I had this moment and realized that now is the best moment for me to do this.

You might be wondering “What’s Dylan up to now?”

What’s Next For Me?

I’m setting up my own digital agency.

Mhm. I’m building my own business.

Luckily, I was prepared for this moment and have something already up and running.

More on that is going to come over the next few weeks so please, connect with me on my social media channels. That way you’ll get the news as soon as it’s fresh off the press.

I’ll let you know what I’m going to do, how my agency’s going to be, and all those fantastic things I could do for you.

I just wanted to let you all know because you have been so supportive of me since I launched this podcast a few months ago.

I literally had to share the news with you.

Now, if you feel like you need some help or you can make some intros for me, you can reach me at Dylan@dylanhey.com.

I know this podcast was more an announcement than an episode but bear with me at this time because this is all super fresh and exciting.

I’ll be back in your eardrums with another interview next week so you don’t feel lonely.

And since we’ve been getting more listeners, this is a message for all the new people out there.

Go back and listen to the previous episodes; they have that value you were looking for but couldn’t find elsewhere. You’ll find interviews with marketers, founders, social media entrepreneurs.

For the old subscribers. You’re the best, and this wouldn’t be possible without you.   

Don’t forget to subscribe. I’ll see you next week for another episode!

Key Takeaways

  • I quit my job and will be setting up my digital agency (Woohoo!)

Why Would Weatherspoons Shut Down Their Social Media?

Last week, I had two wonderful guests with me, Sonny and Stapho from The Marketing Family. We talked about LinkedIn and Facebook, setting a business in a different country and their backstories.

If you haven’t already, check the last episode and see what Facebook groups can do for you and your business.

This week, since my airbnb’s Wi-Fi connection here in Belgrade is a bit sketchy it’s just going to be me talking to you. But don’t get your hopes down, I still have fire for your ears.  

Think of it as a date – a business date.

As I mentioned, I’m recording this episode from Belgrade, Serbia. I came here to do a keynote seminar about LinkedIn lead generation and I’ll be releasing a full video of that soon so stay tuned and don’t miss the secrets of LinkedIn delivered by yours truly.

Do you remember that two episodes ago I talked about the top social media stories at that time? Well, now I’ll tell you about the biggest social media story to hit the UK over the last week.

This story’s packed with value for you so even if you’re not from the UK, stay with me.

This week, I’ll tell you all about Wetherspoons closing all their social media accounts

What’s This Episode All About

  • What Is Wetherspoons
  • What Happened to Wetherspoons Social Media
  • Most Iconic Wetherspoons Social Media Disasters
  • Why Your Social Interactions Need To Be Human

What is Wetherspoons

Wetherspoons is a huge UK pub chain founded in 1979. They have close 1,000 different pubs and 40,000 employees all over the country.

Last year, their revenue was £1.6 billion, which is close to $2.2 billion. As you can probably tell, they’re a HUGE company here in the UK.

Wetherspoons is know as one of those places you go when you’re super young and want to get cheap booze and party. 

Maybe it’s not the best place, but almost everybody in the UK has been to Wetherspoons at some point. And everybody loves it for some very strange reason.

What Happened To Wetherspoons’ Social Media 

This week, Tim Martin, the company’s CEO decided to shut down all their social media (from all their locations) which is roughly 900 accounts including Twitter, Facebook, and Instagram.

To me this is really strange because in the hospitality industry and the retail industry social media is SO key for communicating with your customers, sharing information and stories.

This led me into doing some research on the subject because I didn’t think the reasoning behind this move was too clear. 

Tim Martin, the company’s CEO released this press release and mentioned they were quitting all social media.

The main reason to the move was trolling (people do troll Wetherspoons from time to time), data and safety concerns, and finally, because the company thinks there is a trend of unhealthy social media use among its customers.

If you ask me, this is all a little bit of an overkill and rather ironic too because this guy runs a business of pubs where everybody is drinking alcohol. That kind of dilutes his moral high ground.

If we look back a year ago the company released an app where you can order and pay for your drinks and food from this app. And now, a year later they’re just shutting the company’s social handles.

What do you think about this move?

My Two Cents On Wetherspoons Move:

I used to work at Hootsuite and the industry looked after was Hospitality and Leisure. I spent a lot of time talking to these large hospitality chains about how they could use social media to generate more sales and get closer to their customers. We had some great examples of companies improving their services by using social sales.

That’s why I think this move is so crazy; this also leads me to wonder whether or not we’ll see more of this happening over the next year.

It seems like the GDPR, and all these new privacy policies as well as what has happened on Facebook recently has shaken the foundations of social media.

It will be interesting to see how this will all pan out.

Now, let’s get to the funny part of this episode.

Most Iconic Wetherspoons Social Media Disasters

If you take a look at #wetherspoons on Twitter, you’ll find some golden tweets. This is, without a doubt, one of my favorites.

wetherspoons-tweets

We can see how fast and efficient Wetherspoons were, especially when they tweeted back 5 years later.

Another offavouritesites is this one, where a girl asking for free drinks at her local Wetherspoons got a little bit more than just free booze.

And this has happened to more people than just one girl, so you can kind of see a pattern here.

And now that we’re at it let’s also take a look at how brands interact with their customers and people all over the internet. You’re probably familiar with Wendy’s roasting people, but let’s take a look at these brands, too.

Now, going back to Wetherspoons many people suggested that they are closing their social media accounts because of poor engagement rates; and if you look closely at it, they really were pretty poor at social media.

If you look at their social media, you can see most of their interactions are merely customer service and that their announcements were clearly scheduled months in advance.

So they weren’t one of the most active and engaging brads out there.

Other people say this is a PR stunt to get more people to talk about the brand and that also makes sense because their social mentions have skyrocketed over the past week.

Why Your Social Interactions Have To be Human

As you can see from the images when brands behave like humans they get better levels of interaction with people. Also, their posts go viral more often which is something really important if you’re representing a brand or branding yourself.

You don’t need to be rude and roast everybody. Instead, you can use these outlets to showcase your personality and make people have a good experience when they’re dealing with you.

In a world of boring, scheduled, corporate tweets we see every day we have to be different to stand out.

So, next time you’re thinking of scheduling that post, think again and try to make your interaction more human-like.

There are many tools out there you can check to make this happen, and your engagement rates will also improve a lot when you do it.

So, let’s try to take Wetherspoons social demise and try to engage people in a more personal, human way.

Thanks for being here today everybody. I know this episode was a little bit shorter than usual, but I don’t want it to become boring; that’s why I mix things every episode.

I always want to give you value, interesting stories, and the truth behind the worlds social media news.

Next week, I’ll be back with another interview, so make sure you tune in.

Thank you!

use-Facebook-to-generate-more-B2B-social-sales

Use Facebook to Generate More B2B Social Sales

What’s up, everybody?

Welcome to the fourth episode of the Social Media Growth Show. Today, I’ll talk about Facebook and the ways you can use Facebook to generate more B2B Social Sales.

Before we start to listen to episodes two and three of the Social Media Growth Show if you haven’t already. They’re full of incredible tips and mix really well with today’s topic. Make sure you check them out.

Now that you know the show’s awesome value let’s dive straight into this.

Facebook is a platform that has over 2 billion active users. I’ll let those numbers sink in for a minute. And just Before recording the show, I read a statistic that said that, on average, every person spends 35 minutes of their day on Facebook.

That’s a long time, right? And it’s one of the reasons you should use Facebook to generate more B2B social sales.

What’s Today’s Episode All About

  1. Facebook is More than a Social Network
  2. Start By Optimising Your Profile
  3. Join and Engage in a Facebook Group
  4. Create your Own Group
  5. Bonus Giveaway

Facebook is More Than a Social Selling Tool

When I talk to people about Facebook from a B2B perspective, I’ve noticed the platform is still seen as a bit of a grey area. Most people see Facebook as their most personal network where they only let family and close friends in. It’s usually the place where you’ll find most peoples dog pictures and other embarrassing stuff. I totally get it, that’s how I used to see Facebook. I’d never think about using it for business purposes.

But that changed about six months ago. It was a mindset change that didn’t happen until recently,  and I’ve had some huge changes in my life as a result of refocusing my Facebook efforts. For instance, I’ve traveled, I’ve met amazing people, and generated thousands of dollars in revenue.

Facebook has so many users. So many people to target, to talk to, to learn from. And, I don’t know about you, but I’m much more receptive to talking to people on Facebook than I am when I get a cold email or a LinkedIn message.

I’ve even closed some deals at Leadfeeder as a result of Facebook.

In fact, this show is a result of all the things I’ve learned on Facebook.

Start By Optimising Your Profile 

This is the first thing I did when I started to use Facebook as a B2B selling tool. In fact, you need to start thinking of your profile as your personal landing page.

Make this quick assessment:

If someone clicked through your Facebook page, what are they going to be greeted with?

You want your page to explain who you are, what you do, and how to find you in the quickest way possible.

Let’s do this assessment on my Facebook profile.

My header photo is an authoritative picture where I’m speaking to an audience in a keen, engaged way. My profile picture is the same as my other social media channels, which I do to maintain visibility and brand recognition among my channels.

In Facebook, what most people see is your header, your profile picture, and your short description. My description talks about my job, what can I do for my clients, and ends with a call to action that leads you to my Facebook group.

And since nowadays we all stalk people on Facebook, this approach gives your potential prospects a quick, positive look of you that will eventually land you more B2B sales on Facebook.

Join and Engage in a Facebook Group

In my case, this is where I’m crushing it. Facebook groups are where I find the most engagement, meet the most people, and share the most content.

So, The key here is to join groups where your target buyers are hanging out.

For instance, in the case of Leadfeeder, we help sales and marketing managers. To find more prospects, I decided to join as many Facebook groups as I could where I would find this target demographic hanging out. I joined all the groups I could so I could do some research about what my target buyers are interested in.

Now, you not only have to watch passively, but you also have to engage. Don’t be salesy, don’t pitch your product.

You have to comment on people’s posts, share some knowledge, and be active there. Make sure you bring value to the group and answer to your prospect’s questions.

Why should you do this?

Well, first off because it’s a great way to build your personal brand and because other people are in groups too and as soon as you are in the same place, sharing value, they’re more prone to trust you.

Also, if you’re sharing value more people will be clicking on your face and learning about you, which translates into sweet, free traffic from people who are looking for what you’re offering.

Create your Own Group

If you like to take risks and go the extra mile, create your own Facebook group.

I’m not going to lie to you; it’s not easy, and it takes time. I’ve grown my group from 0 members to around 1000 in five months, but it requires consistency and sharing value.

The benefit of this tip is that it helps you build your personal brand and establish yourself as an authority. For me, it’s been in social media and social sales. It also increases your reach and helps you ultimately generate more sales.

Remember, when you create your group it can’t be salesy. It has to have personality and needs to be focused on providing value for your end user.

Let me warn you. You will be hearing the term “providing value” a lot from me.

When I created my group, I did it with an audience in mind. I wanted to reach entrepreneurs, startups, business owners, founders because they were those I wanted to sell either my services or Leadfeeder’s too, or maybe just help them in any way I can.

That’s why I share tips based on that audience, which in my case translates to how to generate more B2B social sales using social media.

And trust me, creating a group has its benefits. Just be patient and build your presence one stone at the time.

Bonus Giveaway to Take you To the Next Level

Like I told you, I’m here to provide value; that’s why I have this bonus content for you. It’s two Chrome extensions. They’re not mine and were in fact recommended from other people, but I think they’re incredible.

The first one is Facebook Search and helps you to search for people using multiple search terms so you can refine your searches.

The second one was given shown to me by Josh Fetcher from Bamf Media. It’s a tool called Facebook Autoconnecter . This is a gamechanger, but it could be a little bit against Facebook’s terms so be careful with this one. Autoconnecter allows you to add a CSV file with names and your Facebook will send all these people automatic friend requests.

Trust me. They’re game-changing.  

Key Points of Today’s Episode

  • Facebook is a great platform, and its B2B  social sales capabilities are only getting better
  • Facebook gives you easy access to tons of amazing new people
  • Focus on providing value to your followers and customers
  • Don’t be afraid of showing your personality. Nobody wants canned profiles
  • Your Facebook page is your personal landing page. Use it to attract prospects

Thank you for being here today, everybody. I hope you enjoy the podcast and the plugins I recommended. 

If you have comments, suggestions, or feedback, shoot. I’ll gladly read them.

sell-more-effectively

How to Sell More Effectively with Liston Witherill

I’m really excited about this episode because today we have sales and marketing pro, business coach, and good friend of mine, Liston Witherill on the show.

Liston and I have known each other for a couple of months now. It all started when I was invited to be a guest on one of the episodes of his podcast.

Now the tables have turned, and I brought him to today’s episode of The Social Media Growth Show.

Liston owns a freelance coaching business where his main goal is to help freelancers and consultants sell with confidence. This often turns into talking about their direction and the reasons why they might not be achieving their goals. He’s is really keen on coaching and teaching people on how to sell more effectively.

Liston studied Environmental Science and focused on environmental consulting after university, since then he has run multiple successful businesses. Maybe more surprisingly,  we discover in this interview that he’s also a rapper. You can check his tunes here.

When it comes to his work, Liston’s perspective is quite different to the rest as he’s more interested in the psychological aspect of sales, human cognition, and how people make decisions.

When I asked him about what made him want to become an entrepreneur and run his own business, he said:

“That’s a good question; that’s, like, a question my therapist would ask me.”

What’s Today’s Episode All About

  1. Liston’s Short Bio
  2. Liston’s 8 Keys on How to Sell More Effectively

Liston’s Short Bio

Right after finishing grad school, Liston got a job as a Marketing and Business Development Director in a company with about 80 employees where he was responsible for the company’s marketing and sales efforts.

Liston was in charge of his companies digital marketing efforts and while doing that he discovered that something as simple as an email can totally change a company.

In his words:

“I said, we have 5,000 people on our website; what would happen if we just send them an email?”

It turns out the company’s president wasn’t really excited and didn’t share his mindset. On the contrary, he felt that nobody would want to hear from their company and they were actually lucky they got work from people.

But Liston did it and soon after, from that single email came a $50,000 project they wouldn’t have gotten otherwise.

It wasn’t really the content, he says. What worked was that they reminded their customers they were around and could solve their problems.

And that was the beginning of everything. From that moment on, Liston dug deeper and found out he could use everything he’d learned about digital marketing, social media, and sales to sell more effectively.

Liston’s 8 Keys on How to Sell More Effectively

Liston comes from an entrepreneurial household and to him, his upbringing gave him the mindset he needed to become an entrepreneur himself.  He started freelancing while keeping his day job and soon after, his consulting business overtook the earnings from his day job.

Don’t Take a No for An Answer

Liston says that it was his parents who gave him his willingness to become an entrepreneur. They have run around 8 businesses in their lives, and 6 of them were failures while 2 worked pretty well, which is a nice rate of success when you think of it. The key here is that they never took no for an answer. Make sure you know what you want and let others know, and that will make you sell more effectively.

Learn Who You Are

Also by looking at his family, Liston realized that having his own business would give him control over his own destiny. He could now do something for himself and by himself, which was a part of what made him make the leap. Also, when you start your own business, you really learn who you are, what you can do, and the best way to do it. Besides, it’s really rewarding to understand yourself better and can bring you tons of benefits.

Serve Your Clients

Liston’s biggest achievement has been turning clients into subscribers rather than just one-off or occasional projects. To him, the goal of a salesperson isn’t to sell but to serve. If you can’t serve your customers you have nothing. If you change your clients into subscribers and promoters you’re doing something right. And that feels awesome.

Get Networking

Liston is currently doing what he calls “a LinkedIn experiment.His experiment consists of having tons of conversations with people and sharing loads of valuable content. By talking to not only clients but also with other people like him, he finds out how he can help others and tailor his services.

Beware the 80-20 Rule

One of Liston’s stories led us to talk about a person he was talking with. This guy said to him something like: “I don’t know if I can continue in my own business because I lost two big clients and all of the receivables that they had pending.”

To Liston, this is a problem because most of the time 80% of our revenue comes from 20% of our customers and this happens to lots of companies, regardless of their size. The issue with this is that your business is at the risk of other business.

To illustrate this he shares a story. He says “I sold a big, nearly 5-figure monthly subscription to them and what happened was that they weren’t clear about their goals and it turned out there was nothing we could do to make them happy.”

They dedicated 40% of their bandwidth to the client, and after they lost it, it really hurt the business because after dedicating so much time to one client they had no time to market themselves.

The bottom line is that we need to beware the dollars’ siren songs because, eventually, that client is going to go away.

Surround Yourself with Like-Minded People

The sooner you can find people with whom you can share your goals, the better. Because as individuals, we’re not good at giving ourselves advice or holding ourselves accountable. And that’s, Liston believes, the role of the coach, which is a person that will help you learn, grow, and improve.

Be Clear About Your Goals

In sales, we’re used to asking our leads about their intentions. But when you’re selling, you should ask yourself about your intentions. Are you selling to make a quota or because you really want to benefit this person? That’s a different approach, and it really feels different, helping you sell more effectively because you’re actually helping your clients. To Liston, and his brand, it’s all about honesty.

Limit Your Distractions and Plan Your Day

Liston’s routine involves waking up at five, going to the gym for an hour, getting back home and powering through his inbox —Liston is an inbox zero guy— so he can start writing as soon as possible to limit his distractions.

All before 10 AM.

By doing his routine, Liston effectively achieves more than most people would in a day. And it’s all a matter of discipline, which has a multiplying effect because it boosts your day and you get more done and sell more effectively.

Also, another thing about Liston is that he doesn’t switch tasks. Task switching kills, guys, and it’s such a terrible thing to happen while you’re working because it limits your productivity.

Key Points of Today’s Episode

  • Make sure you know what you want and how you’re going to get it.
  • Know yourself and what you can do
  • Turn your clients into subscribers
  • Share your goals with like-minded people
  • Don’t put all your eggs in the same basket
  • Don’t let distractions run your day

That’s it for today, guys.

If you ever want to get in touch with Liston, go to www.liston.io. You’ll find tons of free content for you to check and learn how to sell more effectively. And if you want to get some of that sweet coaching from Liston, head over to the Work With Me section of his website to get the ball rolling.

Now, if you liked this episode, you’ll absolutely love the next one. I interview the founders of Quuu, one of the best content suggestion tools out there and I can’t wait to show

Stay tuned and see you next episode!

And, now that we’re at it, why don’t you subscribe to the Social Media Growth Show?

build-a-startup

How to Build a Startup with the Founders of Quuu

Today I’m talking to Dan and Matt, the co-founders of Quuu, a content suggestions and promotion platform. I got the chance to meet these guys when we connected over some Facebook groups we’re all part of and over the last few months we’ve become good friends. Today, they talk with us about how they built their company Quuu, and they share some tips on how to begin your startup. 

So, thank you all for joining me today on the Social Media Growth Show.

What’s Today’s Episode All About

  1. Who Are Dan and Matt?
  2. What’s So Cool about Quuu?
  3. Quuu Today
  4. 4 Keys on How to Start a Business and Build Your Product

Who Are Dan And Matt?

Long story short, Matt is the CEO and Dan is the COO but like in many startups roles tend to blur and the lines between what they do are not set in stone, making them flexible and open to change.

Matt is a languages graduate and set up a niche agency as soon as he left university, doing public relations for poker professionals, which he sold a year and a half later.

Not so long after that, he met Dan and they started to work together on other projects until their first big idea, a platform called Resell My Service came into life, but after pitching it to some investors the idea got turned down.

They got back to the drawing board and tried to secure some money for their startup from Southwest Investment Group and won a startup award a few months later, which gave them press visibility and a bit of financial security. Two of the ingredients that later brewed Quuu, another of Dan’s brainchildren.  

Five years later, Quuu was born.

What’s so cool about Quuu?

Quuu is a hand-curated, content suggestion social media platform. Everything that goes in is checked to make sure it fits their client’s guidelines.

Another great feature of Quuu is their openness. Most companies wouldn’t disclose their numbers to the public in the way Quuu founders do, but they believe it’s better being transparent with their stakeholders and their team. The same principle applies to the problems the platform might manifest. In Dan’s words,

“If you’ve got an issue, that’s actually normal for a startup. If you identify a problem, that’s a good thing; it means that you can work on it together and improve. When you find an issue, and there’s no answer, that’s a problem.”

This means that they report their issues rather than hiding them, which helps them grow and get real, actionable feedback from their clients and their team.

Quuu Today

According to Matt, today Quuu’s Monthly Recurring Revenue is around $30,000 which means they’re steadily growing and even making a profitable revenue, which in the startup world can be hard to attain particularly because many of them end up losing money. In terms of users, Quuu has around 23,000 monthly active users and 800 paying subscribers.

4 Keys on How to Start a Business and Build Your Product

Let’s think. You’ve got this amazing idea that you think is going to change the world, but how do you make it work, especially when you don’t have the technical skills to make it happen?

Network, Network, and Network

At first, according to Matt, you need a network of people you can ask for help. In his words:

“Having a network of developers and makers at hand is really useful when you’re coming up with these ideas.”

Another good idea when it comes to building a startup is connecting with the community your product will serve. If you have an idea you think will serve well, start talking to people and see what happens. Besides, having people around you who can help will save you not only money but also guarantee quality results.

Get Advice and Feedback

In fact, many things can be learned from a single piece of feedback. By talking to people, but you can learn whether or not there’s a market for your idea. It doesn’t really matter if these people are around the corner or on the other side of the world, reach out to them.

Also, other people’s advice lets you know whether or not your concept and your unique selling proposition are aligned with what you want to do so you don’t neglect it and lose focus.

There are great sites that Dan and Matt mentioned for finding that feedback and advice. One of them is Product Hunt, and the other is Beta List. Make sure you check both out; there are thousands of entrepreneurs out there who might be willing to help you.

Never Forget Communication

Most of the startups nowadays make use of remote collaborators; that’s why thorough communication is absolutely essential when you’re building a startup or any business. Make sure your team shares your vision and understand the product you’re all building. There are many ways for you to keep communication channels open. Slack for instance, is a great tool. Try it and tell us how it works for you.

Similarly, Quuu’s team tries to keep communication and good vibes flowing. 

Like Matt says, 

“In terms of productivity, I genuinely believe we’re more productive as a remote working team. And we probably have more conversations with one another by Slack or Skype because of that; we are more fluid and able to do more.”

And what he says is true. In regular offices, we barely talk to other people but when you are a remote worker the barriers are just not there and communication becomes easier.

Keep Your Balance

Another interesting and crucial part of Quuu’s co-founders is their interest in personal development. While their work is entirely remote and they could be in their houses all day long catering to their business’ needs, they recognize the importance of balance. This means going out, leaving the house, and meeting people.

This also makes you more productive and able to achieve more. 

Key Points of Today’s Episode

  • Don’t be shy about getting your ideas out there and in front of others
  • Listen to other people’s reactions and feedback
  • Build a network of professionals you can call when you’re building your startup
  • Test and measure everything you can; you’ll learn a lot about your business
  • Keep your communication channels open and talk to your team
  • Don’t make it all work, go out and act human from time to time

If you want to know more about Quuu, What they do, and how they do it, you can go to their website or subscribe to their YouTube channel.

To make sure you don’t ever miss one of these episodes, hit that subscribe button in itunes and get my podcasts delivered straight to your device.

Thank you all for being here. You’re great.

Stay tuned and see you next episode!