Three Reasons You Need A Facebook Chatbot With Arri Bagah
Hello, everybody and welcome to the fifth episode of The Social Media Growth Show. In the last episode, I shared some tips on how to use Facebook to generate more B2B sales.
If you haven't checked that episode, do it before something terrible happens.
In that episode, I briefly mentioned Facebook Messenger chatbots but didn’t go into depth so that’s what we’re going to cover today!
I first heard about chatbots in November last year, but it’s not until recently that I started building out my one. It’s getting better, but it’s not close to being like the ones this guy has built.
Today I'm interviewing Arri Bagah, Head of Chatbots at BAMF Media and a close friend of mine.
What’s This Episode All About
- Who’s Arri Bagah?
- What’s A Chatbot And How Does It Work
- Three Reasons Your Business Needs Facebook Chatbots
- What Chatbots Can Do
- Where to Learn to Create Chatbots
Who’s Arri Bagah?
Arri is, like I said, Head of Chatbots at BAMF Media. Arri is in charge of making sure clients understand, implement, and use Facebook chatbots in their business so they can generate sales on autopilot and recover lost revenue.
If someone needs a chatbot, Arri is the guy they look for.
Before building Facebook chatbots Arri ran a Facebook ad agency, but it wasn’t until Q1 2017 that he became interested in chatbots and began building them for clients.
In Arri’s words
“I decided to dive even deeper into chatbots by building one for myself and learning everything I could about chatbots.”
That’s when results started coming and soon after he began working for BAMF Media, building chatbots for their clients. I met Arri in November 2017 in L.A at the Stacking Growth conference, this was where my eyes were opened to everything that chatbots can do.
What’s A Chatbot And How Does It Work
For those who don’t know what Facebook Chatbots are and what they can do, according to Arri,
“A chatbot is a piece of software that allows businesses or entrepreneurs to communicate with their potential customers or even current customers within the Facebook Messenger app. “
If someone contacted me on Facebook Messenger I’m probably most receptive to responding there, rather than getting a cold call or a cold email. I believe many people feel like that. This is one of the many reasons chatbots are so powerful.
Three Reasons Your Business Needs Facebook Chatbots
At first, chatbots allow you to measure things really easily - even if your business has email marketing tools chatbots can still be an important part of your business.
In fact, Arri cites three are three main reasons you need a chatbot.
Increased Client Engagement
If you look at the stats across Messenger it’s said that 40% of people would like to message who they are buying from before purchasing and the number is going to increase in the next two years. While people don’t want to give their email address, they are more likely to contact you directly through messages or Messenger.
To Arri, at the top of the funnel, using Messenger is a great tool to engage with your customers because it’s a great way to drive leads to your business.
As soon as you’ve acquired a new customer, put them through different sequences so you can build a relationship with them and teach them more about your brand.
For instance, you can use chatbots to put your customers through a flow where your customers get to know your brand better.
Always provide value and help your customers around the funnel rather than forcing them. In Messenger, it’s super easy to block or report an account, and that’s game over.
Instead, ask your clients when they’re ready to buy. That gives them the option of saying yes or no, and you can direct your messages to the people who actually want your product.
What Can Chatbots Do?
In Arri’s case, he shares one of his success stories that come from working for a client with BAMF; this story gives us a great example of what you can use chatbots for
Raise Awareness And Increase Your Conversions
One of his clients was looking to raise awareness for an Indiegogo campaign and allocated some of their budgets into building a chatbot.
Arri advised they should be getting messenger subscribers and drive them to a landing page to help prospects know about the brand, leading to an increase of thousands of subscribers in two weeks and a 17% of conversion.
Collect Email Addresses
With Facebook chatbots, you can cover more channels because you can also use them to collect people’s email addresses. What Arri does is collect their email addresses within messenger and in return promises to give them updates and news about upcoming product launches or other exclusive events.
In fact, he got around 60% conversion rates when collecting people’s email addresses using Facebook chatbots. So yes, you can easily turn messenger subscribers into email subscribers.
Where to Learn to Create Facebook Chatbots
You can learn more about Arri himself and chatbots in general on his website here. He recommends you to follow School of Bots course, which is, in his opinion, one of the best courses out there. This course teaches you how to set up your sequences, how to write good copy, which is very important because the more natural you sound, the better, and create chatbots without a single line of code.
On the other hand, if you’re not looking for a course, you can also go to Bot Academy as it has many free resources and you can get tips for free.
- Facebook allows you to approach your customers better
- Chatbots are a warmer way to introduce your prospects to your business
- Creating a chatbot is not as hard as it sounds
- You can use chatbots to raise awareness and improve engagement
- Chatbots are not another platform to be salesy, you can get easily blocked, and that’s it for your business
Chatbots seem like something that’s going to revolutionise social selling. If you want to know more about Arri, play with his bot, or know more tips about Facebook chatbots, visit his Facebook Page or his website.
I know he can help you.
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